What to Offer in Social Media Management Packages for Clients: 10 Examples

Agencies and freelancers that offer social media management packages have a better chance of landing higher-value, longer-term clients.

Why is this better than one-off or short-term work?

Packaging your services by the type of work you do can help clients see you as an expert.

For example, if they’re looking for a specialist (like a video creation or influencer outreach expert), you’ll win their business with a pre-made package that aligns with what they need.

Promoting your social media management packages well also helps you meet and exceed client expectations. To make sure both you and your client-to-be are on the same page, we'll cover:

Table of Contents

• TL;DR: Making sense of social media management packages for agencies and freelancers
• What are social media management packages?
• What should you include in social media management packages?
• How much should you charge for a social media management package?
• Examples of social media management packages: 10 different service offerings
• How can Sendible help your agency deliver social media management packages?

TL;DR: Making sense of social media management packages for agencies and freelancers

Topic	Key Points
What packages are	Bundled social media services offering clients predictable, fixed-cost pricing
Core inclusions	Strategy, content creation, scheduling, community management, reporting, account setup, campaign management
Pricing models	Hourly ($75–$150/hr), monthly retainer ($1,500–$5,000+/mo), or project-based ($1,500–$5,000)
Standard tiers	Starter ($1,500/mo) → Growth ($2,500/mo) → Pro ($5,000/mo)
Enterprise pricing	$10,000+/month, often involving ad management and in-house team collaboration
AI tools	Can be used to improve efficiency; pricing doesn't need to change
10 package types	Full-service, advertising, platform-specific, scheduling, community management, visual/video content, onsite creation, influencer outreach, consulting/audits, training
How Sendible helps	Client Connect, content approvals, white-label reporting, permission management, bulk scheduling, and a lot more

What are social media management packages?

Social media packages are bundles of specific social media marketing services your agency offers to promote a brand on social media platforms.

Clients looking to grow their social media presence don't usually prefer fixed costs, rather than some weeks paying for 5 hours and others for 20. Costs that fluctuate are harder to account for, and that’s not helpful for businesses of any size.

Just like you, CMOs you’ll be dealing with don't appreciate uncertainty.

On the other hand, when researching and considering what social media marketing agency to hire, they most certainly will want to:

• Confirm your credibility by reviewing your marketing portfolio and social media channels.
• Be able to compare packages between different types of providers (e.g., organic, ads, video, etc.)
• Know exactly what type of services you offer and their cost.

How to Create a Memorable Online Marketing Portfolio for Your Agency.

See the examples

As you can see, a clear presentation of the social media marketing services your agency offers is essential for converting prospects into clients. So, let's see how to package them in the best possible way.

Bonus tip: Use Instagram Highlight Stories to promote your packages. And if you'd like more tips on how to improve your agency's presence on social networks, make sure to read our guide on how to promote your digital marketing agency on social media.

What should you include in social media management packages?

A social media management package is a curated set of services designed to help businesses effectively establish, grow, and maintain their social media presence. These packages cater to businesses that lack the time, expertise, or resources to manage social media in-house.

Here’s what’s typically included:

1. Social media strategy development

This foundational service involves understanding the client’s goals, audience, and competition. Key deliverables may include:

• Audience personas
• Platform recommendations
• Social media content pillars
• Posting schedules
• SMART goals for social media campaigns

2. Content creation and scheduling

Creating engaging, platform-specific content is essential. This may include:

• Graphics, images, and video production
• Writing compelling captions and calls-to-action
• Designing branded templates
• Scheduling posts using tools like Sendible for consistency

3. Engagement and community management

Social media thrives on interaction. This includes:

• Responding to comments and DMs
• Monitoring brand mentions and relevant hashtags
• Engaging with followers to build loyalty
• Managing crises or negative feedback

4. Performance tracking and reporting

Data-driven decisions improve results. Reporting services may involve:

• Tracking KPIs like engagement rates, reach, and ROI
• Creating detailed monthly or quarterly reports
• Using analytics tools to offer actionable insights

5. Account setup and optimisation

For new businesses or rebranding efforts, this service ensures a professional presence. It includes:

• Creating profiles
• Optimising bios and profile pictures
• Designing banners and story highlights

6. Campaign management

Seasonal campaigns and ad management can be included in advanced packages. Deliverables may include:

• Paid social ad creation and management
• Influencer collaborations
• Contest and giveaway planning

How much should you charge for a social media management package?

Pricing your social media packages can depend on several factors, such as the scope of services, industry, and your level of expertise.

But before we discuss it, let’s iron out one thing:

What are your target clients struggling with?

If it’s cash (because they’re a startup), consider breaking your services into smaller packages; they likely don’t have a huge marketing budget to invest. In social media terms, B2C, DTC, and other consumer-centric brands need to spend more on social media than B2B companies.

But if your ideal client is a large or midsize business, they might have more cash to spend on a social media agency, meaning you could create larger packages.

Along with cash, analyse your target client’s time and the likelihood that their in-house staff has the expertise. Small businesses with limited in-house resources might appreciate a full-service social media marketing package. Still, if they already employ a small team, they probably won’t need the entire package.

Once you gather all the information, consider these six things as a guide to your pricing:

1. Understand the client’s needs and budget

Determine whether the client requires basic services (e.g., content creation and scheduling) or advanced support, such as ad campaigns or influencer marketing. Align your pricing with the value provided.

2. Evaluate the scope of work

The size and complexity of the project can significantly impact pricing. Ask yourself:

• How many platforms are being managed?
• How frequently will you post?
• Is engagement or customer service part of the package?

3. Choose a pricing model

Social media packages are typically priced in one of the following ways:

• Hourly rate: Ideal for freelance or ad hoc work. Rates can range from $75–$150/hr, depending on expertise.
• Monthly retainer: Most common for ongoing packages. Basic packages might start at $1,500/month, while advanced packages can exceed $5,000/month.
• Project-based: Best for one-off campaigns like account setup or seasonal promotions, often ranging from $1,500 to $5,000.

4. Factor in tools and resources

If you’re using social media tools like Sendible for scheduling and reporting, include these costs in your pricing structure. Additionally, if subcontracting services (e.g., graphic design), reflect that in your rates.

5. Benchmark against competitors

Research what others in your niche and region charge for similar services. Offer competitive pricing while emphasising the unique value you provide.

For example, others might not offer a safe client connection, which allows you to onboard clients to a social media management tool without sharing passwords. Or they might not give clients the liberty to share the content you created for them while benefiting from your tool.

6. Consider tiered pricing

Offer multiple package levels to cater to different budgets:

• Basic (Starter): Content creation and scheduling for one platform
• Standard (Growth): Content creation, scheduling, and engagement for up to three platforms
• Premium (Pro): Full-service management, including paid ads and detailed reporting

7. How to include AI tools in social media packages?

This is a question many social media managers are asking themselves right now. Most of us have tried using AI tools to create content for clients or ourselves.

In some cases, clients really don’t want AI being used for their content. This is either due to personal preferences, corporate policies, or audiences (their customers/fans) turning against AI-generated content.

At the same time, very few social media marketers, content creators, and CMOs can deny that an AI writing assistant is a useful tool. Even if it’s simply to support idea generation, research, and writing first drafts. You can include these tools in your workflow, and in most cases, you don’t need to adjust or reduce your pricing.

AI writing tools are simply ways to become more efficient. You can choose to mention that (or not) to clients. With so many businesses already using AI tools one way or another, it’s unlikely to have any negative impact on your work.

8. What is a standard social media retainer in 2026?

According to our own experience, Adobe, and Clutch data, standard social media packages start from $1,500 in 2026. These are more basic packages than those social media managers offered 5 years ago. This is for several reasons, including but not limited to:

• Clients (businesses) expect more for their money.
• It takes more work/effort to create content that fans/customers of businesses want to see and engage with;
• Everything (because of inflation and affordability) costs more; therefore, self-employed professionals and agencies need to charge more to earn the same as they did 5 years ago.

9. Social media package examples for small businesses vs. enterprise clients

Below are guideline package prices for clients of different sizes. However, if you’re working with enterprise clients, the size of the package could be considerably larger because in most cases you’ll be managing advertising and working with in-house teams.

But you’ll also be pitching, or going through a tender process, against other agencies. It makes the sales process longer and more involved, with pricing subject to adjustment up until the final stage. In most cases, enterprise-level pricing could be $10k/month or more.

So, use the pricing below as a rough guideline for small and medium businesses, franchises, and multi-location brands.

10. Social Media Package Prices: Quick Comparison Table

Below is a series of packages you could use when pricing your social media management services.

Add-ons available:

• Additional platform: +$300/month
• Extra Reel/video: +$250 each
• Professional photoshoot: +$800
• Ad spend management only: 15% of ad budget

Now, let’s look at 10 examples of the types of social media management packages that agencies and freelancers can offer B2C, B2B, enterprise, franchise, and multi-location businesses.

Examples of social media management packages: 10 different service offerings

You’ve got a rough understanding of the clients you’re targeting, their budget, what they’re looking for, and their in-house resources.

How do you create a package that suits them?

You could create a custom package tailored to each client. However, that would take lots of time. You’d have to run a discovery session with each new enquiry and patch together a new contract each time a client gives the go-ahead.

But, if you'd like to speed things up, you could pick from one of these 10 proven packages:

1. Full-service social media marketing packages

This social media package includes everything your clients could want - from creating (or curating) content for social media platforms, social listening, and growing brand awareness amongst the target audience, to engaging with followers across multiple platforms.

Take a look at Carrie-Ann’s service page, for example:

She mentions that her full-service social media marketing strategy includes everything a client needs to have their entire social media presence.

The best part?

Clients hiring you for a full-service social media management package want a completely hands-off approach. You’ll do everything that forms within a social media strategy—often meaning you can charge higher premium rates for this type of package.

2. Social media advertising

Social media ad spending is expected to show an annual growth rate (CAGR 2024-2028) of 3.86%, resulting in a projected market volume of US$255.8bn by 2028.

Why not help your clients take advantage?

You could offer a full-service advertising package, creating ads on Instagram, LinkedIn, and Reddit for your clients. Or, you could offer advertising services for one particular platform, like Facebook.

This is what Climbing Trees offers:

The cost per click (CPC) of a typical Facebook ad is around $0.26–$0.30 per click, $1.01–$3.00 per 1,000 impressions, $0.01–$0.25 per reaction, and $0.01–$5.00 per install.

Simply add the standard 10-15% management fee to your client’s ad spend and help them drive more conversions through your social media advertising package.

3. Platform-specific social media management

Similar to the full-service package, this bundle gives your clients a hands-off approach to social media management, but it focuses on a single platform.

For example:

• Facebook
• Threads
• Instagram
• LinkedIn
• X (Twitter)
• Google Business
• TikTok

Social Media 55 offers separate packages for Snapchat, Facebook, Instagram, and LinkedIn engagement.

In most cases, social media management also involves running social media reports at the end of every month, to demonstrate what’s been done, what worked, what didn’t, and how to optimise further for the month ahead.

Offering a platform-specific package is a great option if your agency has invested time and effort in learning every aspect of the said platforms or is taking advantage of programs like Meta Business Partners.

Plus, you can craft your agency as a true social media specialist for whichever platform you choose. You will have tons of experience managing profiles for various clients and understand how to get the best results for that specific platform.

4. Scheduling social media content for clients across multiple platforms, locations, and time zones

Sometimes, clients still want to control their social media profiles. It makes sense; if something goes wrong, their name is attached to it. In some sectors, keeping social content creation in-house is essential because of compliance and regulatory guidelines.

But, posting that content is still time-consuming. Especially if there are dozens of locations, time zones, and even sub-brands to consider. That’s why clients prefer to hire social media agencies or freelancers to schedule content and maintain their presence. These packages work by having the client provide visuals and your agency creating the calendar and scheduling that content to their profile.

In a nutshell, your team will spend less time managing the account(s), and the client will still have some control over their social media activity.

However, because these sorts of packages are reliant on the client to provide the creative, visuals, and other assets, they can cause a bottleneck for clients and agencies.

Hence why packages that include social media asset creation are more value-added (and you can charge more) because you’re delivering a done-for-you (DFY) service.

5. Community management and private groups

Did you know that customers spend 19% more after joining a company’s online community?

Offering a community management package is a superb way to help your clients skyrocket their return on investment in your agency. Should you launch and maintain a strong community that focuses on your clients' target audience, it will generate more cash for your clients than they spend on you.

Isn’t that what every client dreams of when engaging a social media professional or agency?

Take a look at Ignite Social Media’s community management package:

Notice how they clearly communicate that this package helps the client engage customers and encourages them to become brand advocates?

You could help build your client’s online community by including these activities in your package:

• Accepting requests to join the group
• Posting questions or prompts to encourage comments
• Commenting on member posts
• Running promotions
• Gathering UGC content
• Replying to customers via direct messages

Social media management and community management are not the same things. Make sure to read our ultimate guide to being a community manager in an agency to learn more about this role.

6. Visual and video content creation, editing, and posting for clients

It’s well known that

• Facebook posts with images receive 2.3 times more engagement than those without.
• Instagram Carousel posts have 5.13% higher engagement than single-image or single-video posts.
• Tweets with images receive 150% more retweets than tweets without images (that’s if you’re still using X (formerly Twitter) for clients. You might want to switch them to Threads. It’s more brand-safe, and you’ve got a better chance of growing organically).

It’s no wonder why 80% of marketers use visual assets in their social media marketing. These days, it’s even more important to lead with short-form video content, like Reels/TikTok/Shorts, and to deliver a certain number of content assets per month depending on the packages your clients have purchased.

Help your clients take advantage of this by offering a visual content creation package like Hurricane Media:

So, what does a visual content creation package include? Here are some of the activities you could offer in this bundle:

• Designing social posts from scratch
• Photographing happy customer reviews
• Creating promotional banners
• Building a custom infographic
• Filming short videos for Stories, Reels, and TikTok

Short-form and vertical video is one of the most effective organic social media tactics you can use right now. Platforms like TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels are the best ones for this visual format.

TikTok has 1.9 billion monthly active users (MAUs), as of Q1 2026, and its average engagement rate of 5.3% is higher than most social platforms.

It’s also overtaking Google in many ways as a search engine (social search optimisation), with 49% of consumers (and 65% of Gen Z) using TikTok as a search engine.

7. Onsite content creation

Do you work with clients whose offices are within a reasonable distance (either by driving or by public transport)? Consider offering a package that involves visiting their offices and taking photos and videos for their social media accounts.

This way, it reduces the risk of relying on a client having the time/remembering to get pictures and videos for the content you’re creating.

I spoke to social media expert Helen Bridal, who offers this service to companies that are based in her local area. She said:

This type of content can help clients humanise their social media profiles. Showing behind the scenes helps to build trust in their audience—something proven to be just as important to consumers as price.

(Again, helping your clients more usually generates a higher ROI.)

You are also giving them a dedicated account manager, which is a great bonus point for any package.

8. Influencer outreach

Working with influencers can massively benefit your clients. One report found that 69% of consumers depend on influencer recommendations, but finding and reaching out to influencers can be tedious.

Why not take that off your client’s plate and offer a social media influencer package?

Help them take advantage of influencer marketing by offering a package that includes:

• Finding and engaging with influencers relevant to the brand
• Reaching out to influencers
• Organising the process behind promotional collaborations
• Managing long-term relationships
• Reporting on influencer collaborations

Gough offers influencer outreach as part of their services.

You could specialise in influencer marketing on a specific platform (like Instagram or TikTok), or offer to help your clients collaborate with well-known profiles across platforms.

9. Social media consulting

Clients might want to hire you but don’t have the budget to invest in a monthly contract — especially if you’re targeting small businesses. Hence, it makes sense to pitch multi-location businesses and larger brands whenever possible.

A full social media audit is perfect for this situation.

Offer to spend a day combing through their social media accounts, giving them a document full of recommendations for them to implement in their own time.

GT offers audits as one of its social media packages:

Social media audits work perfectly because you don’t have to spend much time doing the work. Once you’ve performed the audit, create a document that:

• Outlines and explains your strategy
• List the reasons for your recommendations
• Showcases the best examples (preferably ones that your agency created)
• Includes a pitch for your services at the end of your audit.

Any audit aims to pitch your services on a packaged retainer basis going forward. You’re basically being paid to deliver a long-term service offering.

10. Social media marketing training

As with a consultation or audit, you could teach your clients how to use social media marketing to their advantage through training.

You could charge a day-rate (or half-day rate) and hold a workshop at their office to bring their in-house team up to speed. Teach their staff everything you know — from the best times to post to the type of content to publish — and let them put it into practice.

Little Media Agency offers social media training as a standalone package:

Again, you can often charge higher rates for social media marketing training packages. The client is hiring you as the expert to train their entire team and answer all their questions.

You’re basically their lecturer, and the aim is to deliver a fun training session.

How can Sendible help your agency deliver social media management packages?

Are you feeling more confident about how you'll package your social media services?

Remember to always check your buyer personas before deciding on a package! And, for an extra layer of security, take a look at what clients are currently hiring you for.

Sendible offers a range of features that can help you stand out and close new clients by resolving their pain points immediately. Let's go over a few of them:

• Onboard your clients securely with Client Connect. Client Connect helps you build trust from the start. This handy feature lets your new clients share social media credentials without making you an admin, by adding their social media profiles to your Sendible dashboard for added security.
• Permission management via Content Library. Empower your clients or junior team members with access to your social media content creation. No need to worry about mishaps—introduce them to Content Library roles.
• Create access tiers for users. Not every user needs to access all functionality. With our custom user permission groups, you can decide who gets access to what. For example, you might want to charge your clients more if they want to add more profiles or build custom reports.
• Send approval requests in bulk. Save your and your client's valuable time by sending the approval requests in bulk. While Sendible allows you to assign tasks and send individual approval requests, our Bulk Importer enables you to send them an entire campaign or month's worth of content for approval at once.
• Empower clients with social media scheduling. Focus on enriching your website with social media content tailored to your clients' industries and target audiences. Use our share button to empower your clients and team members with effortless social sharing directly from your website to their desired social channels.
• Never miss a report deadline with automated Reports that analyse post performance. Automating reports eliminates the need for manually sending out reports or missing reporting deadlines, freeing up time for marketers to focus on strategic tasks.
• Improve trust with a white-label solution. Attract new clients and generate more revenue for your digital marketing agency with customisable social media management software under your own brand. Agencies and freelancers can always offer white label social media management to other agencies, thereby gaining access to more clients while ensuring a guaranteed income.

These are just some of the features that can help you enrich your packages, and streamline your social strategy. If you'd like to learn more about advanced possibilities, don't hesitate to schedule a free consultation with our experts. Alternatively, you can start your free 14-day trial and explore it on your own.