What is the biggest social media trend for 2026?

Growth is shifting to newer networks. In Sendible’s 2025 data, posts scheduled to Threads grew 36 times between January (296) and December (10,814), Bluesky grew from 287 posts to a peak of 5,810 in October, and TikTok and YouTube roughly doubled, while Facebook, Instagram, LinkedIn and Google Business barely changed.

What is the best day to post on social media?

Wednesday was the busiest day in 2025, with 18.1% of 12.2 million posts scheduled through Sendible, but it topped the week in only 5 of 12 months. Friday (17.4%) and Monday (17.3%) were close behind, while Tuesday (16.1%) and Thursday (16.0%) were the quietest weekdays. 85% of posts went out on weekdays.

Which social network do brands post to most?

Facebook Pages, with 44.5% of all posts scheduled through Sendible in 2025, followed by Instagram (20.9%), X (10.6%), LinkedIn Company Pages (9.2%) and Google Business Profile (7.5%).

Are carousels or videos more popular on social media?

Images led in 2025 at 59.7% of posts with media, carousels held steady at about a quarter (24.8%) and video made up 13.0%. Video was the format that grew, from 12.0% of media posts in January to 14.9% in November 2025.

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The 2026 trend report

2026 social media trends: what 12 million posts tell us

We analysed 12.2 million posts scheduled through Sendible in 2025: where brands and agencies post, which formats they choose and when. The full report is below.

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trend-report-2026-page-emerging-networks

Cover of Sendible’s 2026 social media management trend report

Key findings

2025 in eight words.

12.2Mposts analysed, January to December 2025

44.5%of posts went to Facebook Pages

36×more Threads posts in December than January

2xas many posts to LinkedIn Pages as to personal profiles

1 in 4media posts was a carousel, all year

18.1%of posts went out on Wednesdays, the busiest day

85%of posts went out on weekdays

±6%the most any month strayed from the daily average

About the data: 12,161,265 posts scheduled through Sendible across 11 networks, January to December 2025. Format and scheduling-method figures cover January to November because of a tracking change in December. The data shows what was scheduled, not how posts performed.

2026 predictions

Three predictions for 2026

What the 2025 data says about the year ahead.

The growth is on the newer networks

Threads posting grew 36 times over 2025, while Facebook, Instagram and LinkedIn barely moved.

Your 2026 strategyKeep core networks steady and test one emerging network properly for a quarter.

LinkedIn Pages stay the B2B anchor

Brands scheduled twice as many posts to Company Pages as to personal profiles (9.2% vs 4.5% of all posts).

Your LinkedIn strategyUse your Page as the hub your team’s personal posts point back to.

Midweek is busiest, but there’s no single best day

Wednesday led overall, yet topped the week in only 5 of 12 months.

Your scheduling strategyTry Tuesday or Thursday for announcements, when feeds are quieter.

Channels

Where brands and agencies post

Facebook Pages carried 44.5% of all posts scheduled through Sendible in 2025. Facebook and Instagram together accounted for two in three.

Don’t ghost Facebook. Nearly half of everything scheduled still goes to Facebook Pages.

Facebook Pages44.5%
Instagram20.9%
X (Twitter)10.6%
LinkedIn Pages9.2%
Google Business7.5%
LinkedIn profiles4.5%
TikTok1.0%
YouTube0.6%
Threads0.6%
Bluesky0.3%

Share of 12.2 million posts scheduled through Sendible by network, January to December 2025.

Emerging networks

The fastest growth was on the smaller networks.

While the big networks held steady, posting to Threads, TikTok, YouTube and Bluesky grew month after month.

The big networks held steady. Second half vs first half of 2025: Facebook +0.3%, LinkedIn Pages +1.3%, Google Business −1.3%, Instagram +5.4%.

Network	Share of posts, January	Share of posts, December	Growth in posts
Threads	0.03%	1.1%	36×
Bluesky	0.03%	0.4%	14× (peaked in October)
TikTok	0.6%	1.2%	Nearly 2×
YouTube	0.4%	1.0%	More than 2×

Posts scheduled through Sendible, January vs December 2025.

Seasonality

Posting is steady all year.

Measured per day, every month stayed within about 6% of the daily average of 33,300 posts. There’s no real off-season.

How to use it. Busiest: September and October (about 35,000 a day). Quietest: December and January (about 31,500). Start end-of-year storytelling in November.

Jan−5.1%
Feb−1.5%
Mar−1.8%
Apr+2.2%
May+2.1%
Jun+0.5%
Jul+1.9%
Aug−2.4%
Sep+5.1%
Oct+5.0%
Nov−0.6%
Dec−5.4%

Posts scheduled per day by month, compared with the 2025 average day.

In their words

What teams say about Sendible

“We have been able to grow our digital marketing agency because of how easy the program is to use.”

Meredith K, Social Media Manager (Capterra)

“It has the features I need to manage multiple accounts for multiple clients.”

Whitney R., Founder and Creative Director (G2)

“The account management and responsiveness of the customer support team have been excellent.”

Karen S., Social Media and Content Manager (G2)

Quotes are taken verbatim from published reviews on G2 and Capterra.

2026 social media trends: what 12 million posts tell us

Get the 2027 edition first

Put the data to work

2025 in eight words.

Three predictions for 2026

The growth is on the newer networks

LinkedIn Pages stay the B2B anchor

Midweek is busiest, but there’s no single best day

Where brands and agencies post

The fastest growth was on the smaller networks.

Carousels hold steady. Video is growing.

Most posts are crafted one by one.

What’s the best day to post?

Posting is steady all year.

What teams say about Sendible

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