https://www.sendible.com/solutions/hotel-social-media-management
Book a demo
Start your free trial

    How does Sendible solve hotel social media challenges? 

    Hotel social media struggles
    How Sendible helps you overcome them
    Inconsistent branding across locations weakens our global recognition and guest trust.
    Shared Content Libraries give every location access to pre-approved, high-quality assets. Ensure every post meets brand standards before it hits a guest's feed.
    Manually duplicating posts for hundreds of locations wastes hours and leads to errors.
    Write one post and publish it to every property at once with Profile Lists. On Elite and Enterprise, Dynamic Fields automatically swap in each property's name, booking link, address, and more.
    Decentralised content creation leads to off-brand messaging and compliance risks.
    Approval Workflows allow HQ to review and approve content from local teams before it goes live.
    Leadership lacks visibility into what individual hotels are posting or how they are performing.
    Head office can switch into any property's Workspace to see its calendar and reports, and use Campaigns and branded reports to compare performance across the portfolio.
    Managing hundreds of profiles across different time zones and platforms gets expensive.
    Every plan includes unlimited users, so adding another property team never adds a seat. Each Workspace keeps its own time zone, so every property posts at the right local time.
    Unclear roles (whose job is it to post?) cause confusion and delays in content delivery.
    Give each property its own Workspace and use permissions to define who can do what, so on-site teams see their own property and nothing else.
    Inconsistent branding across locations weakens our global recognition and guest trust.
    Shared Content Libraries give every location access to pre-approved, high-quality assets. Ensure every post meets brand standards before it hits a guest's feed.
    Manually duplicating posts for hundreds of locations wastes hours and leads to errors.
    Write one post and publish it to every property at once with Profile Lists. On Elite and Enterprise, Dynamic Fields automatically swap in each property's name, booking link, address, and more.
    Decentralised content creation leads to off-brand messaging and compliance risks.
    Approval Workflows allow HQ to review and approve content from local teams before it goes live.
    Leadership lacks visibility into what individual hotels are posting or how they are performing.
    Head office can switch into any property's Workspace to see its calendar and reports, and use Campaigns and branded reports to compare performance across the portfolio.
    Managing hundreds of profiles across different time zones and platforms gets expensive.
    Every plan includes unlimited users, so adding another property team never adds a seat. Each Workspace keeps its own time zone, so every property posts at the right local time.
    Unclear roles (whose job is it to post?) cause confusion and delays in content delivery.
    Give each property its own Workspace and use permissions to define who can do what, so on-site teams see their own property and nothing else.

    How did TravelClick make its hotel clients self-sufficient on social media?

    TravelClick, a hotel marketing company working with around 25,000 hotels in 176 countries, uses Sendible's White Label platform so hotel clients can create and schedule their own content. Once trained, clients need "little to no help". The team spends just one day a week on monitoring and reporting, and it has capacity to take on more clients.

    How does Sendible support hotel and hospitality marketing teams? 

    Sendible supports hotel groups with four connected tools. Dynamic Fields personalise one campaign for every property (Elite and Enterprise). Workspaces give each property its own space. Approvals keep head office in control of what goes live. Campaign reports show leadership which offers are working (Premium and up). Whether you run a boutique portfolio or a global chain, every property stays consistent without anyone copy-pasting. 

    Personalise content at scale with Dynamic Fields.
    Stop the manual copy-pasting. Use Dynamic Fields to insert property-specific booking links, phone numbers, and location names into your global campaigns. Available on Elite and Enterprise.
    Optimise content personalisation
    custom-content-tags-localised-customisation-long
    Give every property its own Workspace.
     On-site teams post local events and behind-the-scenes content in their own property's Workspace, in its own time zone, while head office keeps oversight and final approval across the whole portfolio. Every plan includes unlimited users, so adding a property team never adds a seat.
    See how Workspaces work
    workspaces-list-long
    Streamline approvals across every property.
    Avoid compliance headaches. Use Sendible’s approval workflows to collaborate internally with marketing teams or directly with property managers for a seamless sign-off.
    Improve how you collaborate
    video-editor-approval-workflow-long
    Organise and track via Campaign Reports.
    Group your posts by content pillar, like "Seasonal Offers" or "Guest Experience", to automatically generate reports that show leadership exactly where you’re winning.
    Track your ROI
    custom-content-tags-sales-campaigns-long
    custom-content-tags-localised-customisation-long workspaces-list-long video-editor-approval-workflow-long custom-content-tags-sales-campaigns-long

    “In terms of price to feature set, Sendible was a no-brainer, to be honest.”

    Joshua Meehan, Digital Account Manager, Hop

    Read the case study

    How do you spend less time managing tabs and more time on the guest experience?

    Sendible saves hotel teams' time in three ways. Bulk imports schedule a month of content for every property at once. Priority Inbox brings guest comments and messages into one place. Google Business Profile scheduling keeps every hotel visible to travellers searching nearby.

    bulk-import-feature-scheduling-short

    Plan a month of content for every property in minutes.

    Group your properties' profiles into Profile Lists (up to 50 profiles per list), then bulk import a CSV of posts to schedule across the whole list at once, so feeds stay active even at peak check-in times.

    Start saving time
    priority-inbox-feature-community-management-short

    Guest comments and messages, from every property, in one place.

    Reply to comments and direct messages from your properties' Facebook Pages and Instagram professional accounts, plus comments on LinkedIn Company Pages and YouTube, all from Sendible. Assign any of them to the right property team so no guest question goes unanswered. 

    Improve collaboration
    GBP-scheduling-short

    Improve local SEO with Google Business Profiles.

    Turn searchers into guests. Schedule posts to every hotel's Google Business Profile, with call-to-action buttons, to highlight amenities, local dining and timely updates that attract travellers. 

    Expand your reach
    UNLIMITED USERS

    How much can hotel groups save with Sendible?

    Seat-based tools charge for every property manager and marketer you add. Sendible includes unlimited users on every plan, so growing the team never adds cost. When you add a hotel, you only pay for the extra Workspace and profiles it needs, and only if your plan doesn't already cover them.

    Start your 14-day free trial
    Feature
    Sprout Social
    Hootsuite
    Agorapulse
    SocialPilot
    Buffer
    Sendible
    Sprout Social
    Hootsuite
    Agorapulse
    SocialPilot
    Buffer
    Sendible
    Cost for 5 team members on most popular plan
     More information
    Based on top mid-tier plans (Sprout Professional at $299/seat, Hootsuite Professional at $199/seat, Agorapulse Advanced at $199/seat). A 5-person team costs $995–$1,495+/mo on competitors vs. Sendible’s $199/mo flat rate.
    $1,495/mo (billed annually)
    $995/mo (billed annually)
    $745/mo (billed annually)
    $169/mo (billed annually, flat rate)
    Plan choice and flexibility
     More information
    Avoid forced enterprise upgrades just to unlock extra seats or client profiles. Choose a plan tailored to your workflow and add dedicated workspaces à la carte whenever you scale.
    4 rigid plans (forced tier upgrades)
    4 rigid plans (forced tier upgrades)
    4 rigid plans (forced tier upgrades)
    5 flexible plans (add extra Workspaces à la carte)
    Cost to add one more location manager
     More information
    Most enterprise social media management tools offer per-seat charging. With Sendible, you don't get taxed per-seat.
    +$299/mo (Professional, billed annually)
    +$199/mo (Professional, billed annually)
    +$149/mo (Advanced, billed annually)
    $0 — unlimited users on every plan

    Hotel resources made by the Sendible team for you.

    We’re dedicated to helping you maximise your investment by sharing knowledge that will help you transform followers into high-quality bookings.

    how-to-promote-a-hotel-chain-header-image
    Article

    How to Promote a Hotel Chain

    Read the article
    Hotel social media AI assistant
    AI Assistant

    Hotel AI social media assistant

    Access the GPT
    social-media-campaigns-for-hotels-header-image
    Article

    7 Social Media Campaigns for Hotels

    Get the ideas
    Content calendar for hotels
    Template

    Content Calendar for Hotels

    Get the calendar

    How can hotels turn social media into direct bookings?

    Watch the Sendible team's playbook for multi-location hotels: seasonal content that sells packages, keeping every property on-brand, and the workflow that makes it manageable. 

    Watch the recording

     

    Frequently asked
    questions.

    Every Sendible plan includes unlimited users, so you never pay per property manager or marketer. Cost depends on how many Workspaces and social profiles you need, and which features, such as approvals, content libraries or campaign reporting. You can add Workspaces as the portfolio grows without jumping to the next plan. Book a consultation and we'll map out the right setup for your group. 

    Yes. Give each property its own Workspace, and use Workspace permissions to decide what each person can see and do. Set on-site users to need approval before their posts go live, so head office signs off on everything without having to write it. 

    Approvals are available from the Plus plan up. You can require approval for specific users, or name a post approver for everything in a Workspace, so the right person reviews every post before it publishes. From the Premium plan up, a shared Content Library gives every property approved imagery, seasonal promotions and hashtags to work from. 

    Yes. Group your properties' profiles into Profile Lists (up to 50 profiles per list) and publish one post to the whole list in a single step, or bulk import a CSV of posts to schedule across it. On Elite and Enterprise plans, Dynamic Fields then fill in each hotel's own name, booking link, phone number or address automatically. 

    Each Workspace has its own time zone setting, so every property's posts go out at the right local time. Head office doesn't have to do the maths. 

    Add UTM tracking to the links in your posts, and connect Google Analytics to see the traffic and conversions that social brings to your booking site. Link clicks are tracked for posts sent through Sendible. 

    Ready-made reports show each property's performance by network, and the Engagement report combines Facebook, Instagram and LinkedIn Company Page results across the profiles you include. From the Premium plan up, Campaigns let you tag posts by offer or season to see which ones worked, and custom reports can be emailed automatically to general managers or leadership. 

    Reply to comments and direct messages from your Facebook Pages and Instagram professional accounts, plus comments on LinkedIn Company Pages and YouTube, without logging into each account. Assign any message to the right property team so every guest gets a quick answer. 

    Yes. Schedule Google Business Profile posts for each hotel, including call-to-action buttons, alongside your social content, so every property stays current when travellers search nearby. Google Business Profile reporting isn't available in Sendible yet, so view those insights in Google directly. 

    Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Threads, Bluesky and Google Business Profile. See the full list of supported networks. 

    Yes. To stay within each network's posting policies and protect accounts from being flagged as spam, Sendible applies a daily sending limit per Workspace: 100 on Core, 200 on Plus, 300 on Premium and 500 on Elite and Enterprise. 

    Yes. There's a 14-day free trial with no card required, and standard plans have no contract, so you can cancel anytime. Plans can be billed monthly or annually (annual saves around 15%) in USD, GBP or EUR. We accept all major credit cards, and invoice or purchase order is available with a minimum of three months paid upfront. UK customers are billed VAT.