Sep 18, 2025
Facebook Reels module
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We've introduced a Facebook Reels module to provide comprehensive insights into your Reel performance. This new module gives you detailed metrics specifically for Facebook Reels including views, watch time, engagement and reactions.
The module is available as part of your Facebook Quick Reports and can also be included in custom reports through the Report Builder, helping you better understand and optimise your short-form video content strategy.
Facebook Followers metric
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We've introduced Followers as the primary audience metric across all Facebook reporting modules, as a replacement to Fans metric. This metric provides clearer insights into your actual audience growth and engagement.
The change affects both the Activity Overview and Audience Growth modules, giving you consistent follower data across all your Facebook reports and better visibility into your page's performance.
Improvements
- Composer: Now includes post preview functionality when using the Share Button
- Composer: Bulk Importer now supports larger file uploads via local upload
- Reports: Now display more accurate Facebook metrics that align more closely with Meta's native insights
- Reports: Exclude direct message replies from Top Performing Posts module
- Reports: Improved clarity of Facebook module tooltips
- Reports: Extended Facebook and Instagram post image retention period for improved historical reporting and analysis
- Activity: Profile overviews for Facebook and LinkedIn now open directly on the network sites
Fixes
- Composer: Resolved empty image display issue for failing URLs in publishing views
- Composer: Corrected 'delete' button availability when editing messages with validation errors
- Composer: Addressed link preview removal breaking markdown formatting
- Composer: Resolved Threads post preview incorrectly linkifying all text when hashtags are present
- Composer: Fix alt text not being saved when posts are sent for approval
- Composer: Resolved posts not being sent from queues when deleted users have queued posts
- Composer: Corrected Post Previewer to display character limit ellipsis outside content, not within
- Composer: Resolved Bulk Import URL errors when filenames contain spaces
- Composer: Fixed infinite loading issue when attaching PDF files
- Composer: Restored AI Assist functionality in Share Button widget
- Composer: Fixed RSS Auto-poster reversing post order when set to "newest first"
- Reports: Resolved TikTok performance module displaying incorrect mock data instead of actual metrics
- Reports: Corrected TikTok reporting date-range calculation that prevented proper data display
- Reports: Addressed period overlap issues in Facebook modules and corrected graphics date alignment
- Reports: Resolved Live Report links showing posts outside of chosen date range
- Profiles: Addressed TikTok accounts repeatedly disconnecting due to outdated authentication endpoints
- Profiles: Fixed Instagram account reconnection status inconsistency between My Profiles list and Social Feeds view
- Account: Fixed custom menu issues that could break white-label dashboards when updating names repeatedly
Upcoming
- Zapier: Get from plan to published without manual copy-pasting with fully automated workflows. Get early access.
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New Calendar: Create, schedule and review all your social content in one central place — whether it's a draft, published, or anywhere in between. Get early access.
Aug 12, 2025
Universal media validation

We've extended our media validation system beyond just creating new posts. Now, whether you're editing scheduled posts or reviewing posts for approval, you'll get the same comprehensive validation that was previously only available when creating new posts.
Get feedback on image sizes, video formats, and file requirements for each network no matter how you're working with your content. This catches potential publishing issues before they happen across all your workflows.
This means higher publishing success rates and fewer failed posts.
Client Connect platform expansion

We've expanded Client Connect to support Threads, TikTok, and Bluesky, making it easier for your team to connect profiles across all major social platforms. Each platform includes full email attribution tracking, proactive reconnection emails and works across both private and white-label accounts.
Improvements
- Composer: Now supports network tabs for WordPress and YouTube for post customisation
- Share Widget: Now supports video uploads
- Link Previews: Now allows scheduling for cases when link previews fail to generate
- RSS Feeds: Improved visibility of actions for smaller browser windows
- Twitter: Rebranded the network to X
- Google My Business: Rebranded the network to Google Business
- Client Connect: Added "Instagram" prefix to connection confirmation email subjects
Fixes
- Priority Inbox: Fixed an issue where reply tooltips disappeared after clicking
- Publishing: Fixed an issue where uppercase file extension images didn't display
- Client Connect: Fixed an issue where Instagram profiles couldn't be added
- Publishing: Fixed an issue where Facebook Reels showed false error messages
- Chrome Extension: Now automatically closes after post creation.
- Composer: Fixed an issue where attach button stayed disabled when no profiles were selected
- Client Connect: Fixed an issue where Instagram connections didn't show "Connected" feedback
- Chrome Extension: Fixed an issue where Bluesky icon didn't display in smart tabs
- Tasks: Fixed an issue where approval emails incorrectly showed "Action already taken" message
- Post Previews: Fixed an issue where long text wasn't fully displayed in previews
- Priority Inbox: Fixed an issue where Facebook Direct Messages reply buttons disabled after 24 hours per API restrictions
- Priority Inbox: Fixed an issue where Facebook post reply button was incorrectly disabled
- Composer: Fixed an issue where mention field was missing the Instagram logo
- Composer: Fixed an issue where save dropdown menu was not responsive to the window size
- Post Previews: Fixed an issue where Threads captions are linkified when a hashtag is present
- Approvals: Fixed an issue where scheduled post times changed incorrectly when sent for approval between different timezones
- Composer: Fixed a disparity where Bluesky character counter was different between post preview and composer
- Profiles: Fixed an issue where scroll overlapped checkboxes in profile sharing
Upcoming
- Zapier: Get from plan to published without manual copy-pasting with fully automated workflows. Get early access.
Jul 14, 2025
Customisable Calendar Week Start Day

Adapt to your regional preferences with customisable calendar week start days. Whether you're in a region where the week starts on Monday or Sunday, you can now set your preference across all calendar views.
Company-wide settings are found under Company Preferences, while individual preferences are in User Preferences. User preferences override company settings when set, with a default fallback to Sunday. This works across all calendar views and ensures a consistent experience when switching between user dashboards.
Improvements
- Google Business: Now "Google My Business" will be referenced as "Google Business" throughout the platform to reflect Google's official rebranding
Fixes
- Composer: Fixed an issue where Instagram post options would persist incorrectly when videos were uploaded on the original tab
- Composer: Fixed an issue where WordPress posting could trigger Web Application Firewall (WAF) restrictions
- Composer: Fixed an issue where bounced messages were incorrectly included in X (Twitter) duplicate post validation
- Composer: Fixed an issue with URL restrictions in the bulk uploader that were too restrictive
- Composer: Fixed an issue where background scrolling wasn't properly disabled when media preview was open
- Reports: Fixed an issue where TikTok performance module was showing mocked data instead of actual reporting data
- Reports: Fixed an issue where TikTok reporting wasn't working due to date-range miscalculation errors
- Composer: Fixed an issue where the AI Assist drop-down and dialog would move down the screen unexpectedly
- Account: Fixed an issue where the trial extension flow was broken and users couldn't extend their trials
- Composer: Fixed an issue where AI Assist character limit validations weren't working properly
- Composer: Fixed an issue where character counter validation would fail if profiles were added retroactively
- Composer: Fixed an issue where the inline translate option was incorrectly available and has been removed
- Profiles: Fixed an issue where users couldn't see all Pinterest boards during the connection process
- Composer: Fixed an issue where X Premium account posts with more than 280 characters were being truncated incorrectly