Get every post reviewed before it goes live, build trust with local clients, and keep every loan officer consistent on social media, with unlimited users on every plan.
From independent loan officers to large mortgage networks, teams rely on us to build their online presence, connect with borrowers and report results with confidence.
RE/MAX Realtron, the second-largest real estate brokerage in Canada, runs social media for 1,200 agents across 330 profiles in Sendible. Agents' profiles are imported in bulk and grouped into lists, so the marketing team can schedule one piece of content across every agent at once, instead of spending 3–4 hours on each upload by hand. A mortgage team managing dozens of loan officers has the same set-up problem.
Sendible supports mortgage teams with four connected tools. A Content Library holds compliance-approved posts that loan officers can share as they are. Workspaces give each branch its own space. Dynamic Fields add each officer's NMLS ID and contact details to every post (Elite and Enterprise). Client Connect lets head office manage officers' own profiles without collecting passwords. Compliance stays in the loop without slowing anyone down.
Seat-based tools charge for every loan officer you add. Sendible includes unlimited users on every plan, so growing the team never adds cost. New branches only add cost if they take you past your plan's Workspaces or profiles.
Sendible saves mortgage teams time in three ways. Bulk imports schedule posts and video for every loan officer at once. Comments and messages from borrowers come into one place, including Instagram DMs. Smart Queues keep evergreen mortgage tips going out on their own.
Group loan officers' profiles into Profile Lists (up to 50 profiles per list), then bulk import posts, including video explainers, and schedule them across the whole list at once.
Reply to comments and direct messages from your Facebook Pages and Instagram professional accounts, plus comments on LinkedIn Company Pages and YouTube, all from Sendible. Assign any of them to the right loan officer so no enquiry goes cold.
Use Evergreen content queues for timeless content like first-time buyer tips, mortgage jargon explained and approved FAQs. Queued posts recycle automatically, so profiles stay active in busy weeks.
Joe Zeplin reviews Sendible for managing multiple brands and accounts. It's an independent walkthrough of how the platform handles multi-account social media in practice.
Every Sendible plan includes unlimited users, so you never pay per loan officer. Cost depends on how many Workspaces and social profiles you need, and which features, such as approvals, content libraries or Dynamic Fields. As you add branches or profiles, you can add Workspaces without jumping to the next plan. Book a consultation and we'll map out the right setup for your team.
Yes. With Client Connect, loan officers connect their own profiles to Sendible through a secure page on your website. They never share their login details and the head office or compliance can schedule, review and publish on their behalf.
Approvals are available from the Plus plan up. Set any loan officer to need approval before their posts publish, or name a post approver for everything in a Workspace, so compliance sees every post first. Each approval request keeps its comments and decision together. Many teams also keep a Content Library of compliance-approved posts and disclaimer wording, so loan officers start from content that's already been cleared. Sendible doesn't check posts against mortgage advertising rules itself; it makes sure your reviewer sees every post before it publishes.
Yes. Dynamic Fields fill in each loan officer's NMLS ID, name, phone number and links whenever a post goes to their profile, so a shared post still carries the right details for every officer. Make sure every officer's fields are filled in, as a blank field leaves a gap in the post. On other plans, you can keep pre-approved templates with the disclosure wording in a Content Library.
Yes. Group loan officers' profiles into Profile Lists (up to 50 profiles per list) and publish one post to the whole list in a single step. You can also bulk import a CSV of posts, including video, to schedule across it.
Yes. Give each branch or team its own Workspace, and use Workspace permissions to decide what each person can see and do. Loan officers only see their own branch, while head office and compliance can move between them all.
Yes. Schedule videos to Facebook, Instagram (including Reels and Stories), LinkedIn, TikTok and YouTube, including Shorts, from one place, or bulk import videos to schedule many at once. Pick a thumbnail and make quick edits like cropping and adding text before it goes out.
Ready-made reports show each profile's performance by network. The Engagement report combines Facebook, Instagram and LinkedIn Company Page results across the profiles you include. From the Premium plan up, Campaigns let you tag posts by topic to see which ones land, and branded reports can be emailed automatically to branch managers or leadership.
Reply to comments and direct messages from your Facebook Pages and Instagram professional accounts, plus comments on LinkedIn Company Pages and YouTube, without logging into each account. Assign any message to the right loan officer so no enquiry goes cold.
Facebook, Instagram, LinkedIn (personal profiles and Company Pages), X, TikTok, YouTube, Threads, Bluesky and Google Business Profile. See the full list of supported networks.
Yes. To stay within each network's posting policies and protect accounts from being flagged as spam, Sendible applies a daily sending limit per Workspace: 100 on Core, 200 on Plus, 300 on Premium and 500 on Elite and Enterprise.
Yes. There's a 14-day free trial with no card required, and standard plans have no contract, so you can cancel anytime. Plans can be billed monthly or annually (annual saves around 15%) in USD, GBP or EUR. We accept all major credit cards, and invoice or purchase order is available with a minimum of three months paid upfront. UK customers are billed VAT.
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