Social Media Marketing for Financial Services: How to Get More Paying Customers in 8 Easy Steps

Do you want to create effective and engaging content that turns followers into customers for your financial brand? Here’s how to do it — with examples from HSBC, MetLife and TransferWise to fuel your own strategy.

Best Practices Social Media Marketing Social Media Management

Looking for New Ideas? Try These 11 Social Media Experiments and Growth Hacks

If you want to spark growth across your social media channels, then it's time to get creative. From running polls to switching up your hashtags, this blog gives you all the tips you need to start mixing up your social media marketing strategy.

Best Practices Social Media Management Social Media Marketing ROI strategy

How to Use Twitter Lists for Lead Generation, Influencer Marketing and Beyond

Do you know how to make the most out of Twitter Lists? This guide shows you how to create a Twitter List, and use them for various marketing activities - including lead generation, influencer marketing, and building client relationships.

Best Practices social media Twitter lead generation

7 Photo and Video Tools for Creating Engaging Social Media Graphics

These days, the key to success on social media is posting great visual content. Luckily, apps like Canva, Giphy, and Adobe Spark, exist for that very purpose! Our helpful guide walks you through the best available tools to help you get your brand

Best Practices Social Media Marketing marketing tools

Social Media for Restaurants: 6 Tips to Make Your Profile Sell Like Hotcakes

Do you want to drive more foot traffic to your restaurant? You’ll need to use social media to boost the number of eyeballs on your menu, and encourage people to make reservations. Here’s how to do it.

Best Practices Social Media Marketing Social Media Management Expert Advice

BrightonSEO: What Can a Social Media Marketer Learn From Going to an SEO Conference?

This year’s Brighton SEO conference was full of fantastic insights, and we spent the day learning valuable lessons from the industry's most talented marketing professionals. Here's our round-up of the event, with key takeaways that any social media

Best Practices Social Media Marketing seo strategy

New Instagram Features for Interacting With Your Followers and Other Brands

Instagram is an innovative and exciting platform that has a lot to offer to marketers. In this article, we'll take you through all of the new Instagram features that'll make interacting and engaging with your followers easier and more effective.

Best Practices Social Media Management instagram

6 Spookily Effective Halloween Social Media Campaign Tricks

We have some effective (and simple) campaign ideas for your social media profiles this Halloween. Dive in for a fun, actionable read -- from decorating your store and profiles, to dressing up and hosting contests.

Best Practices seasonal social media campaigns

3 Reasons Why You Need Instagram Stories Templates (and How to Create Your Own)

If you’re debating the best way to grow your Instagram account and consistently post on-brand Instagram Stories, you need templates. Find out why — and how to create your own — in this guide.

Best Practices Social Media Marketing instagram Downloads & White Papers

How to Make Sense of Social Media Data and Show ROI for Your Time

Measuring ROI for social media can be challenging -- from deciding what data you need, to reporting it in a meaningful way to key stakeholders. Learn what goals and metrics you can gather from native networks, Google Analytics and tools like Sendible to

Best Practices Social Media Marketing social media ROI social media analytics

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Planning your client's calendar for 2019?

Did you know celebrating special occasions on social media can often help improve engagement rates? Think: #HumanRightsDay or #ChristmasDay.

Plan some of your content around trending dates with our free digital calendar, and impress your clients with your work! 💪

Download your calendar