The 10 Best Social Media Management Tools for Agencies

As a marketing agency, you have a lot on your plate. From SEO and email marketing to content creation and campaign management, you don't have every hour of the day to devote to social media. Juggling multiple clients and platforms can feel time-consuming and expensive. But it doesn’t have to be.

The right social media management tool is more than a convenience. It is a critical part of your client service delivery. It can save you time, improve efficiency, and provide the insights needed to deliver remarkable results at scale.

In this post, we’ll discuss the ten best social media management tools for agencies. Plus, we'll cover the essential features to look for when choosing the right one.

1. Sendible

If your agency is looking for a scalable, all-in-one social media management platform, Sendible is a smart choice. It keeps everything organised, improves efficiency, and makes client collaboration smoother.

One of the biggest challenges agencies face is keeping client accounts organised while maintaining a smooth approval process. Sendible tackles this head-on with secure client onboarding, built-in approval workflows, and automated reporting. This way, you can spend less time on administration and more time on strategy.

Sendible is also a fantastic option if you want to white-label your services. With branding customisation, you can make the platform feel like your own. This gives clients a seamless, professional experience. Plus, the centralised content library and bulk import features mean you can plan and manage large-scale campaigns without the usual headaches.

Why Sendible helps agencies

• Secure client onboarding. Keep client accounts separate and secure, with tailored access for different team members.
• Approval workflows. Clients can easily review and approve content before it goes live, cutting down on endless email threads.
• Team collaboration. Assign tasks, leave internal notes, and work together seamlessly on content creation.
• Bulk import. Upload and schedule large batches of content in one go, saving time on campaign planning.
• Smart queues. A unique solution that allows you schedule evergreen content up to two years in advance across profile lists. This is one of Sendible's most beloved features as it frees up time for hopping on trends, posting reactive content and staying on top of community management.
• White-label options. Customise Sendible’s interface with your agency’s branding for a professional, on-brand client experience.
• Centralised content library. Store reusable assets like images, videos, and templates in one place for quick access.
• Automated reporting. Generate detailed, custom reports that showcase performance without the manual work.
• Campaign management. Plan, execute, and track multi-platform campaigns from a single dashboard.
• Scalable pricing. Our pricing packages grow together with your social media agency. You can easily take small steps and upgrades as you're onborading new clients. Feel free to speak to our experts if you need any help.

2. Sprout Social

Sprout Social delivers a powerful mix of analytics, engagement, and collaboration. Known for its analytics, CRM integration, and social listening capabilities, it helps agencies not only manage content but also track performance and engage meaningfully with audiences.

One of Sprout Social’s biggest strengths is its ability to bring data and strategy together. With in-depth reporting and automation, it takes the guesswork out of proving ROI to clients. Team collaboration features make it easy for agencies to streamline their workflows.

Beyond just scheduling posts, Sprout Social provides social listening tools that help agencies track conversations, monitor brand sentiment, and stay ahead of trends.

Key features for agencies

• Team collaboration. Assign tasks, share notes, and manage client accounts with a structured, team-friendly workflow.
• Advanced analytics. Get deep insights into content performance, audience behaviour, and campaign effectiveness.
• CRM integration. Manage client interactions and customer data alongside social media activities for a more personalised approach.
• Automated reporting. Create custom, visually compelling reports that make it easy to showcase results to clients.
• Social listening and engagement tools. Monitor brand mentions, track trends, and engage with audiences in real-time to build stronger client strategies.

3. Hootsuite

Hootsuite is a good choice for agencies that need flexibility, automation, and deep analytics. It is built to handle everything from scheduling and engagement to analytics and ad management in the same place.

One of the biggest perks is its bulk scheduling, similar to the one Sendible has. If you’re managing high volumes of content, you can upload and schedule posts in advance, which saves you hours of manual work. With built-in analytics and ad management, tracking performance and optimising campaigns is straightforward.

Hootsuite also supports a wide range of social networks and integrates with third-party apps like Canva. This makes content creation and publishing seamless. Hootsuite has changed its pricing model. It no longer offers a free plan, and its lowest-cost plan starts at $99 per month when billed annually.

Why some agencies choose Hootsuite

• All-in-one management. Schedule, monitor, engage, and analyse social media content from a single dashboard.
• Bulk scheduling. Upload and schedule large batches of posts at once, saving valuable time.
• Analytics. Track performance, measure engagement, and generate reports to prove ROI to clients.
• Ad management. Run, monitor, and optimise social media ad campaigns directly within the platform.
• Team collaboration. Assign roles, manage approvals, and streamline workflows to keep content moving smoothly.
• Supports multiple social networks and app integrations. – Manage accounts across Facebook, Instagram, Twitter, LinkedIn, and more, with seamless integrations for tools like Canva.

4. Agorapulse

For agencies that need a clean, efficient, and highly organised social media tool, Agorapulse delivers. 

It helps teams stay responsive, keep clients happy, and manage social media with less chaos and more clarity. The Standard plan starts at $79 per user per month when billed annually.

One of Agorapulse’s standout features is its unified inbox, similar to Sendible's Priority Inbox, which pulls all social media messages, comments, and mentions into a single view. This means no more jumping between platforms or missing important client interactions. With social listening, you can track brand mentions, monitor competitors, and stay ahead of industry trends.

Key features for agencies

• Unified inbox: Manage all social media messages, comments, and mentions from one place, so nothing slips through the cracks.

• Social listening: Keep an eye on brand mentions, competitor activity, and key conversations.

• Automated moderation: Set up filters to handle spam and repetitive messages, freeing up time for high-value interactions.

• Competitive benchmarking: Compare your clients' performance to their competitors.

5. Statusbrew

Statusbrew is the leading alternative to Sprout Social for agencies that need powerful social media management without the steep per-user pricing. Built for collaboration, automation, and multi-brand workflows, Statusbrew helps agencies streamline everything from content planning to engagement and reporting.

Its biggest strength lies in managing client communication at scale. The unified inbox brings together organic messages, paid ad comments, and reviews across all major platforms—making it easy for teams to respond quickly and stay organised. Premium plans include AI-powered moderation and keyword-based automation to route conversations, hide spam, and prioritise urgent replies.

Statusbrew’s approval workflows are ideal for agencies working with external clients. They give them access to review and approve content without needing a login. With campaign-level labels and over 250 KPIs, agencies can build detailed, customised reports to demonstrate ROI with minimal effort.

For agencies that need Sprout Social-level features with more flexibility, faster workflows, and scalable pricing, Statusbrew is a smarter, agency-first choice.

Key features for agencies

• Team collaboration: Assign posts, route conversations, tag teammates, and get client approvals—all within a structured, agency-friendly workflow.

• Unified inbox with automation: Handle DMs, comments, ad replies, and reviews from one place. Use AI-powered rules to automate moderation and assignment.

• Approval workflows: Built-in external approval sharing lets clients review content without logging in. This speeds up the feedback loop.

• Label-based analytics: Track campaigns, content types, and client performance across 250+ metrics with customisable dashboards.

• Flat pricing for teams: No per-user cost—plans include multiple users and profiles. This is ideal for agencies managing multiple brands.

6. Later

If your agency manages brands primarily on Instagram, Pinterest, and TikTok, Later might be the one on you. Unlike traditional social media management platforms, Later is built with a visual-first approach, which makes content planning and scheduling incredibly intuitive. Their plans start at $25 per month for the Starter plan, or $16.67 when billed annually.

One of its best features is drag-and-drop scheduling, which lets you arrange posts in a visual calendar. This is ideal for curating a cohesive feed. If you’re working with influencers or user-generated content (UGC), Later’s UGC management tools make it easy to source, organise, and repurpose posts.

Why some agencies choose Later

• Visual content planning: Plan and preview posts in a way that helps craft a cohesive, on-brand aesthetic.

• Drag-and-drop scheduling: Quickly organise content in a visual calendar for a streamlined posting workflow.

• User-generated content management: Find, store, and repurpose UGC to enhance client social strategies.

• Great for visual-first platforms: Specialised tools for Instagram, Pinterest, and TikTok make it easier to optimise content and engagement.

7. Buffer

f your agency is looking for a no-frills, budget-friendly social media management tool, Buffer is a solid choice. It’s designed for simplicity, making it easy to schedule posts, track performance, and engage with audiences without a steep learning curve or a hefty price tag. Its plans now start at $5 per social channel per month when billed annually.

Buffer is especially great for smaller agencies or those just getting started with social media management. Its easy scheduling features let you plan and publish content across multiple platforms with minimal effort. With engagement tools, you can quickly respond to comments and messages, keeping client accounts active and responsive.

Another big win is link tracking. Buffer helps you measure post performance by tracking clicks and engagement on shared links. This way, you can prove what’s working for your clients.

Why agencies choose Buffer

• Simplicity and affordability: A user-friendly tool that gets the job done without unnecessary complexity or high costs.

• Easy scheduling: Plan and publish content across multiple platforms in just a few clicks.

• Engagement tools: Respond to comments and messages efficiently to keep client accounts active.

• Link tracking: Monitor clicks and engagement on shared links to measure campaign success.

8. SocialBee

If your agency is looking for a way to save time while keeping client feeds consistently active, SocialBee is a fantastic choice.

This tool is all about content automation, helping agencies recycle and repurpose top-performing posts instead of constantly creating new content from scratch.

One of SocialBee’s standout features is its evergreen content categories, which let you organise posts into groups and set them to reappear at the best times. This is a feature that's very similar to Sendible's Smart Queues. Combined with its AI-powered scheduling, this ensures your clients’ feeds stay fresh and engaging without requiring constant manual updates.

SocialBee can automatically reuse top-performing posts, giving your best content a second life. For agencies managing multiple brands, this level of automation saves hours of manual work while still delivering results. Though you might need to check in with your clients whether they are ok with repurposing content this way.

Key features for agencies

• Good for content recycling and automation. Keep client accounts active without constantly creating new content.
• Evergreen content categories. Organise posts into categories and automate their publishing for a well-balanced content mix.
• AI-powered scheduling. Let smart automation handle posting times for optimal engagement.
• Automatically reuses top-performing posts. Get more mileage from high-performing content by reposting it strategically.

9. CoSchedule

CoSchedule helps agencies manage every aspect of content creation and distribution—from blogs to social media—without the chaos. 

It’s a great product to streamline workflows and ensure all content types are organised, scheduled, and executed with ease.

One of CoSchedule’s most valuable features is its content calendar, which gives you a clear, visual overview of all upcoming content across different channels. You can plan everything from a single dashboard, including blog posts, social media updates, or email newsletters. The Agency Calendar plan starts at $59 per user per month when billed annually.

With its team workflows, CoSchedule makes it easy for multiple team members to collaborate. This ensures that content creation, approval, and publishing run smoothly. For agencies focused on multichannel marketing, CoSchedule’s social automation tools are handy. They allow you to automate post scheduling so you can focus on strategy and creative work.

Why some agencies choose CoSchedule

• Content calendar. A visual overview of all content, from social posts to blogs and emails, all in one place.
• Team workflows. Assign tasks, collaborate on content, and manage approvals easily to keep projects on track.
• Social automation. Automate social media scheduling, ensuring posts go live at the best times without extra effort.
• Ideal for agencies managing blogs, emails, and social posts. A unified tool that handles multiple types of content seamlessly, perfect for full-service agencies.

10. eClincher

eClincher is perfect for agencies looking for a highly functional and integrated social media management tool that saves time and keeps client accounts running smoothly. You can manage multiple client accounts, schedule posts, and track performance all from one intuitive dashboard. Their basic plan starts at $59 per month.

One of the standout features of eClincher is its automation and integrations, which allow you to streamline processes and connect with tools like Google Business. This ensures you never miss an update. With AI-based post scheduling, eClincher optimises the timing of your posts for the highest engagement.

For agencies that manage client reputation, eClincher's reputation management tools allow you to monitor mentions, reviews, and feedback across social platforms. This keeps your clients’ online presence in check. Additionally, bulk uploads make it easy to schedule large batches of content, which saves your team valuable time.

Key agency features

• Automation and integrations. Automate key tasks and integrate with other platforms like Google Business to streamline your workflows.
• AI-based post scheduling. Schedule posts with AI-driven timing, ensuring they go live when they’re most likely to get engagement.
• Reputation management. Monitor client mentions, reviews, and social sentiment, keeping their online presence strong and positive.
• Bulk uploads. Schedule multiple posts at once, saving time on campaign management.

What to look for in an agency social media management tool

A high-performing social media tool should save your agency time, improve efficiency, and provide the insights needed to deliver results. You need a platform that scales with your agency, streamlines workflows, and delivers the data your clients expect.

When you're searching for the perfect tool, here is what you need to look for:

• Multi-client management: Your tool should make it easy to manage multiple client accounts from a single dashboard. It should also have a clear separation between brands and customized access levels for your team members and clients.

• Advanced scheduling and automation: Agencies need more than just basic post scheduling. Look for AI-driven recommendations, automated best-time posting, and bulk scheduling features. These tools help keep campaigns running smoothly.

• Collaboration and approval workflows: Built-in client approvals, internal task assignments, and version control help reduce bottlenecks and miscommunication.

• Comprehensive analytics and reporting: Clients expect detailed performance reports. Your tool should generate white-labeled or customisable reports with clear, actionable insights.

• Paid and organic integration: A unified dashboard for managing both organic content and paid campaigns improves efficiency and ensures a cohesive strategy.

• Scalability and white-labeling options: As your agency grows, your tool should scale with you. White-labeling options can also enhance your professional presentation to clients.

Which social media tool is the best for agencies?

That was a lot. Congratulations on making it through!

Ultimately, the best social media management tool will come down to your agency’s specific needs, goals, team size, and budget. While many tools share core features like post scheduling and bulk uploading, some offer unique features that cater to specific workflows.

Based on the criteria we set at the start, Sendible ticks off the most boxes for agencies, especially those managing multi-location business and hundreds of profiles per client. From secure client onboarding and easy team collaboration to powerful campaign management and automated reporting, Sendible offers a complete solution to help your agency thrive.

If you are ready to learn how to grow your agency with Sendible, you can easily book a demo here.

Frequently asked questions about social media management tools

Is Sendible easier to use than Hootsuite?

Many users find Sendible's interface more intuitive and easier to navigate than Hootsuite's, especially for new users. Our streamlined dashboard focuses on efficiency, helping you get started quickly and manage your social media effectively without a steep learning curve.

How does Sendible's customer support compare to Hootsuite's?

Sendible is highly rated for its responsive and helpful customer support, providing prompt assistance to resolve issues and guide users. While Hootsuite offers support, some users have reported inconsistencies, making Sendible a more reliable choice for consistent assistance.

How does Sendible's pricing compare to Buffer's for managing multiple social media accounts?

Sendible's Creator plan offers 6 social profiles for a fixed $25/month billed annually. Buffer's pricing is $5/month per channel, meaning managing 6 profiles would cost you $30/month, plus additional fees for any extra features. Sendible provides more predictable and often better value for multiple channels.

Can Sendible handle team collaboration like Sprout Social?

Yes, Sendible is built to support teams of all sizes, offering comprehensive collaboration features similar to Sprout Social. While our Creator plan is designed for individual users, Sendible's higher plans provide robust tools like streamlined message assignment, content approval workflows, and centralised team calendars, making it an incredibly efficient and scalable solution for growing teams.

Does Sendible provide better value for money compared to SocialPilot?

Absolutely. For a lower annual price, Sendible's Creator plan offers unlimited scheduling, a highly intuitive user interface, and comprehensive features like AI Content Assist and a unified inbox, providing a superior overall value for individual users and small teams.

Does Sendible offer similar engagement features to Agorapulse's unified inbox?

Yes, Sendible's priority inbox centralises all your social media messages, comments, and mentions across multiple platforms, enabling efficient real-time monitoring and replies, similar to Agorapulse's unified inbox functionality.