Fact: everything you create is classified as content - images for your social media channels, an email newsletter, a website banner, an infographic or even a blog post - it's content.
Original content allows brands to showcase personality and is especially important for successful content marketing strategies. This marketing technique enables businesses and individuals to build a loyal follower base by engaging with them through non-commercial, educational content on various social channels.
Sendible is on a mission to help streamline social media processes for its users, and social media content creation is at the peak of that.
In this quick article, we'll cover:
- Why does content creation matter?
- How content creation can be difficult
- Sendible's solutions for content creation
- Brief content strategies for social media channels
Why Content Creation Matters
Unarguable, in social media marketing, content creation stands as the heart of success. The social media content you produce is the voice of your brand, the message that resonates with your audience, and the king of building engagement, loyalty, and conversions.
Let's break down some benefits of creating great content:
Build authenticity: Content expresses your brand's unique personality, values, and mission. It's your opportunity to create a distinct voice that resonates with your target audience and differentiates you from competitors.
Engage with your audience: Engaging content is the backbone of any social media platform. It's what captivates and holds the attention of your followers, encouraging them to like, comment, share, and ultimately become loyal followers and customers.
Builds brand awareness: Shareable content has the power to reach a broader audience. The more people engage with your content, the more your brand's reach expands, and the more people know who you are.
Drives conversions: Well-crafted social media content can guide your audience through the customer journey, from brand awareness to consideration and, finally, conversion. It's a long-term catalyst for turning followers into paying customers.
How content creation can be difficult
Content creation, while a vital component of any digital marketing strategy, is never as straightforward as it seems. Information is fruitful, attention spans are fleeting, the challenge of producing engaging, valuable, and unique social media content falls on the shoulders of marketers, and the pressure has never been greater.
Let's dive into some challenges often faced by social media marketers:
Content overflow: The social media landscape is saturated with content, making it increasingly challenging to stand out. Therefore, a lot of marketers often need help finding ways to stand above the noise and capture their followers' attention.
Consistency is king, right?: Consistency is key to building and retaining an audience. Marketers must create content regularly, and this can be a significant challenge, especially when balancing multiple social media platforms, and this can lead to burnout.
Measuring Success: Content creators and social media marketers need to track and measure the success of their social media content. However this can be challenging due to the multitude of metrics across different platforms.
Sendible's Features for Content Creation
Not to toot our horns, but Sendible can be a real lifesaver in content creation. With various features in one social media tool, let's focus on those designed to streamline your content creation process, improve efficiency, and boost the overall impact of your digital marketing efforts.
Social Media Holiday Calendar
At Sendible, we are aware of the challenges that come with content saturation and experiencing a block in content ideas. That's why we integrated our very successful social media holiday ideas seamlessly into your Sendible content calendar. Create, edit and schedule upcoming social media holidays and make social media content creation a breeze. This way, you always have content ideas directly in your calendar, and you can take advantage of a chance to connect with your audience during these holidays.
Our integration with Canva, a content creation tool, provides Sendible users seamless access to Canva's graphic design suite within our social media management tool. This integration simplifies the content design process. Allowing users to create captivating designs, such as an Instagram story, Instagram carousels, LinkedIn PDFs, and other marketing content.
Once your designs are crafted in Canva, Sendible seamlessly imports them into your compose box, ready for your social media post on various social media platforms. This can save so much time within the content creation process, eliminating the need to switch between different tools or platforms for social media designs.
Who doesn't love creating content in bulk? Sendible's Bulk Importer is a powerful tool that simplifies creating and scheduling multiple social media posts at once. It's especially valuable for social media managers looking to cut down time when scheduling content for multiple clients.
You need to be able to see the impact your amazing content is generating. Sendible's analytics dashboard is just the place to do so. Analysing your content's performance allows you to determine what works and what doesn't. You can identify which social media post resonates most with your audience, leading to more informed content creation decisions in the future. With 'top posts' for your filtered analysis board.
Giphy + Pexels
Sendible's Giphy and Pexels integrations broaden your social media content creation efforts by providing a diverse collection of high-quality visual content, including images, animations, and GIFs. This integration promotes versatility in content creation, enabling you to craft a wide range of engaging content that aligns with your content pillars to cater to various social media platforms and audience preferences.
Brief Content Strategies for Social Media Channels
We switch between social media platforms every single day. We do this without realising we're consuming similar content but in different styles.
Creating a solid social media content strategy is all about understanding your target audience, setting clear goals, and delivering valuable and engaging content consistently. It requires careful planning and consideration of each social media platform's unique characteristics and your brand's specific goals.
Here's a brief overview of effective content strategies for the various social media platforms:
1. Instagram: Focus on visual storytelling is key to capturing the attention of your audience. For example, create high-quality content that tells a story through carousels, reels, and stories. These formats allow you to showcase your brand's personality and engage your followers in a more immersive way.
2. Facebook: Concentrate on engaging posts that spark conversations. Posting consistent visual content, such as images and Reels, works great as Meta is trying to focus on its video-sharing capabilities. Additionally, Facebook provides various features that can enhance your content strategy and improve engagement.
3. X (Twitter): With a restricted character count, share punchy content to grab attention and leave a lasting impression. Utilize trending topics, hashtags, GIFs, and memes to engage with a larger audience and increase visibility.
4. LinkedIn: Share professional content, including company updates, industry insights, and thought leadership articles. LinkedIn is the perfect platform to establish yourself as an industry expert and build credibility within your professional network.
5. TikTok: Create short, creative social content with humour and trending challenges. Authenticity is appreciated, and leveraging trends is essential.
6. YouTube: A powerful platform for content creators to showcase their creativity and engage with a wide audience. To make the most out of YouTube, it's crucial to focus on producing high-quality video content that captivates viewers and keeps them coming back for more.
SendiTip: Adapt your content strategy to each platform's unique characteristics and your brand's specific goals.
It's great to see you made it here. It shows your dedication to creating amazing content. You now understand what it takes to be one of the successful content creators. But - make sure to use all this wisely, and start creating content today!
As a social media manager, content creator, agency member, and business owner, time is precious. By streamlining your content creation workflow in Sendible, you can concentrate on what truly matters—building authentic connections with your audience and reaching your business objectives.
Start your 14-day free trial with Sendible, start generating content and experience the full potential of creating content with a trusted social media management tool.