Measuring ROI for social media can be challenging -- from deciding what data you need, to reporting it in a meaningful way to key stakeholders. Learn what goals and metrics you can gather from native networks, Google Analytics and tools like Sendible to
Scheduling your client's social media posts can be a fantastic way to save time and improve efficiency, but how far in advance is too far? With our guide, you'll learn the best practices surrounding scheduling posts, and garner tips from some of the
SaaS companies use social media to increase trust, build communities and attract new customers. Learn from the best brands in the software industry and how they use key social networks to achieve the above.
Dive right in to learn how to find GIFs (from Google to GIPHY) and create your own (from photos and videos). Plus, pick up some key tips for sharing GIFs on social media!
Are you utilizing hashtags to get maximum exposure for your brand or client’s Twitter account? If you are not using them, your content is going to sink into a sea of tweets. Use too many, and your message can lose its value. In this guide, learn how to
Dive into this monitoring tutorial to learn how to find your brand mentions (even if you share the name with another brand), negative and positive messages, and of course, how to check your competitors and search for relevant industry news.
Video is quickly becoming the go-to content type for generating engagement on social media. In this guide, you'll discover what type of videos work best on social media and what tools you need to create them, plus there's a quick tutorial on how to
Dive into this guide to uncover how to deliver stellar customer service on social media networks like Facebook and Twitter. If you don't think you have the time to do it, you will be surprised by how simple it can be. Remember, great customer service can
Create a balanced and effective social media calendar so that you can oversee and plan it without any last minute stress. From advice to tools - we got your covered on streamlining how you plan and create content for your clients.
Learn how to track social media campaigns in Google Analytics with UTM values, so you can prove that your clients are getting a return on their investment.