How to Schedule Posts to Bluesky Using Sendible

Bluesky is quickly becoming one of the most exciting platforms for thoughtful, decentralised conversations. Whether you're experimenting with content or building a niche community, staying consistent is key—and now, you can do that with Sendible.

What is Bluesky?

Bluesky is a decentralised, microblogging platform that gives users more control over their online experience. It offers a clean, X-like (formerly Twitter) interface with a unique algorithmic framework that prioritises transparency and user empowerment.

With over 35 million users and growing fast, Bluesky is becoming a new home for journalists, developers, researchers, and socially conscious brands. But here’s the real question:

Why should your brand be on Bluesky?

Great question—and we’ve got a full industry-by-industry breakdown here to help you decide if Bluesky fits your goals. In short:

• It’s early. You can grow a presence before the platform becomes saturated.

• You’ll reach niche, engaged communities who value authenticity.

• You can repurpose content from Threads, X or LinkedIn, and experiment without the pressure of algorithms.

Now, let’s show you how to make the most of it.

How to schedule a Bluesky post with Sendible

Step 1: Connect your Bluesky account

• Go to Manage Profiles in Sendible

• Select Add Profile > Bluesky

• Authorise using your Bluesky credentials (username and app password)

Step 2: Compose your post

• Head to the Compose Box

• Select your connected Bluesky profile

• Write your caption (max 300 characters)

• Add one or more images (JPEG/PNG, max 1MB) or one video (MP4/MOV, max 50MB, up to 60 seconds)

• Add alt text (applied platform-wide)

• A caption is required to publish

Step 3: Schedule or queue

• Choose Schedule to set a specific date/time, or

• Add to your Queue or Campaign (Bluesky posts won’t appear in campaign reports for now)

Step 4: Review and confirm

• View your post in Calendar View

• Edit, reschedule, or duplicate as needed

Bluesky requirements and limitations

• Character limit: 300

• Images: Up to 4 JPEG/PNG files (1MB each)

• Video: 1 MP4 or MOV (max 50MB, 60 sec)

• Mixed media (image + video): Not supported

• GIFs: Upload as video

• Alt text: Single field applied across platforms

• Captions: Required

• Language tag: Defaults to English

• PDFs: Not supported

3 exercises to help you get started with scheduling to Bluesky

1. Repurpose a Threads, X, or LinkedIn post using AI Assist

• Pick a well-performing Threads, X, or LinkedIn post

• Paste it into Sendible’s Compose Box

• Use AI Assist to adapt the tone and format for Bluesky (e.g., make it more conversational, simplify structure)

• Preview and schedule your reworded post to Bluesky

2. Set up an RSS feed for auto-posting articles

Bluesky is a great place to share thought leadership and long-form insights.

Here’s how to automatically pull blog content into Sendible:

1. Go to Content > RSS Feeds

2. Click New Feed and enter your blog’s RSS URL (or choose from curated topics)

3. Add the feed to your dashboard

4. Manually pull articles into Bluesky posts, or enable autoposting

3. Bulk schedule multiple Bluesky posts

Want to schedule a week or month’s worth of content?

Use the Bulk Importer:

1. Click the Bulk Import icon next to the Compose button

2. Choose to type posts manually or upload a CSV (use the template provided)

3. Select your Bluesky profile(s)

4. Add image attachments manually after import

FAQs

Can I monitor or respond to comments on Bluesky?

Not yet. Bluesky hasn’t released an API for engagement features, but we’re ready to support this as soon as it’s available.

Is Bluesky reporting available?

No. We’re waiting for more robust data access before we launch Bluesky reporting.

Can I add Bluesky posts to Sendible campaigns?

Yes! But note: Bluesky posts currently won’t appear in campaign reports.

Do you have guides on Bluesky best practices?

Yes! Here are the guides that our team created to help you get started:

• What is Bluesky? A Social Media Marketing Guide for Businesses
• How to Grow Bluesky Followers: Building a Strong and Engaged Community
• What to Post on Bluesky: 21+ Content Ideas for Different Industries
• Should Your Business Be on Bluesky? An Industry-by-Industry Breakdown

Final thoughts

Whether you're brand-new to Bluesky or already experimenting with posts, Sendible gives you the tools to simplify, schedule, and succeed. 

By combining Bluesky’s unique engagement model with Sendible’s publishing power, you’ll be able to:

• Show up consistently

• Repurpose smartly

• Stay ahead of the curve