With the right project management tools for social media content planning, your workflow can be transformed and simplified. 

Whether you're planning Reels, Posts, Stories, or automating posts across platforms, choosing the best project management (PM) tools for content planning empowers you to stay organised. The great news is that with the right PM tool, you can be efficient without sacrificing creativity or visibility.

Now, let’s compare and contrast the best PM tools for social media planning 👇

9 of the best project management tools for social media content planning in 2025

Each platform offers unique strengths in calendar visualisation, team collaboration, automation capabilities, or specialised features for content creators and marketing teams.

#1 Notion

Why it stands out: Notion's all-in-one workspace approach and highly customisable nature make it perfect for teams who want to build their ideal social media planning system from scratch. Its AI-powered template ecosystem, specifically designed for content creators, sets it apart from other SaaS-based PM tools.

Key Features:

• Unlimited customisation with blocks, databases, and templates
• AI-powered: making it even easier and more intuitive to use 
• Built-in content calendar views and Kanban boards
• Rich media embedding for visual content planning
• Team wikis and documentation capabilities
• Advanced filtering and sorting for content organisation
• API integrations for workflow automation

Ideal for: Creative teams, content creators, and startups who need flexibility and a low-cost solution for PM. 

Pricing: Free for personal use, $10/month per user for teams

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#2 Asana

Why it stands out: Asana excels in strategic planning and task management for distributed teams. It offers sophisticated project tracking capabilities that make it ideal for complex, multi-stage social media campaigns.

Key Features:

• Multiple project views: timeline, board, calendar, list, etc. 
• Advanced task dependencies and milestone tracking
• Custom fields for content metadata: platforms, hashtags, etc.)
• Proofing capabilities for visual content approval
• Team workload management and capacity planning
• Robust reporting and dashboard features

Ideal for: Remote marketing teams, agencies with complex approval processes, and organisations running multi-channel campaigns

Pricing: Free for teams up to 15 members, paid plans start at $10.99/month per user

#3 Monday.com

Why it stands out: Monday.com's intuitive interface and AI-powered features make it user-friendly while offering enterprise-grade functionality for social media management and planning.

Key Features:

• Visual workflow automation with no coding required
• Customisable dashboards and reporting
• Time tracking and resource management
• Integration marketplace with 200+ apps
• Advanced permission controls and guest access
• Mobile app for on-the-go content approval

Ideal for: Mid-sized marketing teams, creative agencies, and businesses prioritising ease of use with powerful automation

Pricing: Basic plans start at $10/month per user.

#4 ClickUp

Why it stands out: ClickUp positions itself as the ultimate "all-in-one" solution, combining project management, documentation, goal tracking, and time management in a single platform that can replace multiple tools.

Key Features:

• 15+ unique project views, including mind maps and Gantt charts
• Built-in docs, whiteboards, and goal tracking
• Advanced automation and custom field options
• Native time tracking and productivity monitoring
• Extensive template library for social media workflows
• AI-powered writing assistant for content creation

Ideal for: Marketing and other operational and business teams that want a single app to manage their entire productivity workflows. 

Pricing: Free tier available, paid plans from $10/month per user

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#5 Smartsheet

Why it stands out: Smartsheet bridges the familiar feel of spreadsheets with powerful project management capabilities. This increases flexibility for data-driven content planning and resource management.

Key Features:

• Spreadsheet-style interface with advanced formulas
• Real-time collaboration and automated workflows
• Dynamic dashboards and reporting capabilities
• Resource management and budget tracking
• Advanced data visualisation tools
• Enterprise-grade security and compliance

Ideal for: Data-driven marketing teams, enterprise orgs with complex planning requirements, and teams that prefer spreadsheet-based workflows.

Pricing: Individual plans start at $9/month, with team and enterprise packages available.

#6 Trello

Why it stands out: Trello's visual Kanban-style approach makes it the most intuitive tool for simple content planning. Get immediate visual clarity of your content pipeline without overwhelming features.

Key Features:

• Simple drag-and-drop Kanban boards
• Power-ups for enhanced functionality, like calendars, time tracking, and loads more
• Butler automation for repetitive task management
• Team collaboration with comments and attachments
• Mobile apps for remote content management
• Integration with popular design and scheduling tools

Ideal for: Small teams, solo creators, freelancers, and businesses that prefer simplicity over advanced features.

Pricing: Free tier with basic features, with paid plans starting at $5/month per user.

#7 Wrike

Why it stands out: Wrike offers enterprise-grade project management with advanced features. Making it useful for scaling organisations managing complex, multi-stakeholder social media campaigns.

Key Features:

• Advanced project templates and custom workflows
• Real-time editing and collaborative proofing
• Gantt charts and critical path analysis
• Resource planning and workload balancing
• Custom dashboards and advanced analytics
• White-label client portals for agencies

Ideal for: Large marketing teams, enterprise organisations, agencies with complex client requirements, and projects requiring detailed resource planning.

Pricing: A free tier is available for small teams, with professional plans starting at $10/month per user.

#8 Airtable

Why it stands out: Airtable uniquely combines the flexibility of a spreadsheet with the power of a relational database.

Key Features:

• Database functionality with spreadsheet simplicity
• Rich field types, like attachments, collaborators, and formulas
• Multiple synchronised views, like grid, kanban, calendar, and gallery
• Advanced filtering, sorting, and grouping capabilities
• API access for custom integrations
• Automation workflows and script execution

Ideal for: Content-heavy organisations and social media managers who need database functionality without technical complexity.

Pricing: A free tier is available, with plans starting at $24/month per user.

#9 Google Sheets

Why it stands out: Google Sheets remains a surprisingly powerful and cost-effective foundation for social media planning, especially when enhanced with add-ons and integrated with other Google Workspace tools.

Key Features:

• Real-time collaboration and commenting
• Extensive formula and scripting capabilities
• Integration with Google Drive, Calendar, and other Workspace apps
• Third-party add-ons for enhanced functionality
• Custom templates and sharing controls
• Mobile accessibility across all devices

Ideal for: Budget-conscious teams, creators seeking simple planning tools, and businesses already using Google Workspace. 

Pricing: Free within Gmail, or included in a Google Workspace subscription. 

Now, let’s see how they all compare via this quick-view comparison table.

Project management tool for social media content planning comparison table

Still can’t decide? Here’s some advice and information about how to pick the right PM tool for your social media planning. 

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How to choose the right tool for your social media planning

There are two simple ways to do this: 

1. Look at your individual, team, or company core needs;
2. Look at your team size and workflow complexity.

At the same time, look at the cost as well. If 50 people need access to a PM and scheduling tool, then that’s going to be more expensive than a solo social media manager. 

Define your core needs

• Need visual calendars and task dependencies? 
  • Asana, Smartsheet, or Wrike excel in structured project visualisation and complex workflow management.
• Want maximum flexibility and customisation?
  • Notion and ClickUp offer unparalleled customisation options for teams who want to build their perfect workflow.
• Require automation and built-in publishing?
  • Sendible is the clear winner, offering both planning and publishing in one platform, while monday.com provides excellent automation for planning-focused workflows.
• Is visual design integration central?
  • Consider Canva or Adobe Express for integrated design-to-publish workflows (though these weren't in our top 9, they're worth mentioning for design-heavy teams).

Want to grow your business's multi-platform social presence? Get started with a Free Sendible Trial. Plan your social media content more effectively with Sendible. 

Sendible: Benefit from one of the nine best tools on G2; we’re a marketer’s best friend for scheduling, monitoring, and reporting on social media.

Evaluate team size and workflow complexity

• Solo creators and small teams (1-5 people) would benefit most from Trello, Notion, or Google Sheets for their simplicity and cost-effectiveness.
• Growing teams (5-15 people) should consider Asana, monday.com, or ClickUp for scalable collaboration features without overwhelming complexity. However, many people say that all of these do involve a somewhat steep learning curve.
• Large teams and enterprises (15+ people) require the advanced features of Wrike, Smartsheet, or Sendible for complex approval workflows and detailed reporting.

How to choose the right tool for your social media team

Choosing the right project management tools for social media content planning in 2025 ultimately depends on balancing your team size, workflow complexity, budget constraints, and automation requirements. 

The right tool for you depends heavily on the size of your agency or team. 

A smaller team would do just fine with Trello or ClickUp as their project management tool of choice, while a larger agency would benefit from using Monday or Wrike.

For teams prioritising flexibility, Notion and ClickUp deliver useful customisation options. 

Asana and monday.com excel in team coordination and user experience. 

Smartsheet and Wrike provide enterprise-grade capabilities for large organisations. 

As you make your decision, make a list of your top priorities. Features like visual calendars, collaboration, and, most importantly, automation capabilities via integrations like Zapier are among the most important considerations for most teams when making this decision.

Lastly, be sure to take advantage of a free trial or free plan when signing up for a tool, so you can give it a test run and ensure it is right for you.

💡Take a closer look at our Resources: Everything you need, from Templates, to Audits and Guides. 

Sendible makes it easier to manage everything in one place, build engagement and grow your brand. 

It streamlines your workflow and gives you all the tools you need to manage multiple clients, social profiles, and campaigns in one place. For example, Sendible's publishing tools enable you to create and schedule a month's worth of content in just a few hours.

Key Features:

• Native social media publishing across all major platforms
• Advanced approval workflows for client management
• Built-in content library with cloud integrations
• Numerous integrations to make planning and scheduling easier 
• Automated reporting and analytics
• Team collaboration tools with role-based permissions
• Secure social media connections without sharing passwords
• Brandable white-label platform for agencies

TL;DR, project management tools for social media content planning:

For 2025, Sendible stands out as the best overall choice for social media project management, offering unparalleled integration between planning, collaboration, and publishing. 

Other top contenders include: 

• Notion for customisation;
• Asana for team coordination;
• ClickUp for all-in-one functionality;
• And Smartsheet for data-driven planning. 

The best social media PM tools combine: 

• Visual content calendars
• Built-in automation & AI
• Team collaboration features;
• And seamless integrations for streamlined scheduling and publishing workflows.

Why plan your social media content

Social media planning extends far beyond simply scheduling posts. There are numerous tools for that, but this is about planning based on what needs to be created every year, quarter, month, week, and day. 

Social media content planning includes visualising campaigns, coordinating with team members, managing digital assets, and optimising repeatable workflows that scale with your business. This is either being done in-house or by an in-house team member, such as a marketing manager or CMO, or an external agency or freelancer. 

With the right software solution, this will serve as a central command centre that ensures brand alignment, maintains multi-platform consistency, and reduces manual tasks.

Project management tools for social media marketers help them:

• Map content strategically on visual calendars spanning days, weeks, or months ahead;
• Streamline approval workflows and feedback loops for faster, more informed decision-making.
• Track asset usage, task assignments, and campaign deadlines in real-time;
• Automate repetitive processes using integrations like Zapier and Sendible to publish content consistently across multiple platforms.
• Analyse performance metrics within unified dashboards to optimise future content strategies.

Best project management tools for social media content planning: Frequently asked questions (FAQs)

What is the best tool for social media content calendar planning?

For pure calendar functionality, Asana and Smartsheet excel with their timeline and calendar views. However, Sendible offers the best overall value by combining calendar planning with native publishing capabilities, eliminating the need for separate tools.

What tool is best for visual-first content planning?

While not in our top 9, Canva and Adobe Express lead for visual-first workflows. From our list, Notion and Airtable excel at organising visual content libraries, while Sendible provides the best preview capabilities for visual content across platforms.

Which tool offers the best mobile experience for content management?

Monday.com and Trello lead in mobile usability for planning tasks, while Sendible provides superior mobile capabilities for both planning and publishing, making it ideal for teams that manage content on the go.