Now that we've covered the first two absolute essentials, which are recognizing and responding to your fans and giving them a reason to want to like and read your page, we can move on to two more tips which are a bit more nuts-and-bolts.

Social media has its fun side, but in the end your business is there for business, not to share funny cat pictures (sorry, but that example never gets old). Making sure that your Page is optimized for your fans and that you are using the tools available to you are two critical pieces of the social business. So without further ado, let's move on.

3. Link To Yourself

Facebook shouldn't be your only online presence. Different demographics use different sites: Google+ is primarily men in their twenties and thirties who are tech-oriented; Pinterest is mostly comprised of women in their thirties; Twitter, Facebook, MySpace and others have their own set of demographics as well.

A common misconception is that the social media age has marked the death of the website and blog as important. This is not the case at all. You should definitely have a blog and a website in addition to your social media presence, as well as using tools like email newsletters. While it's easy to get overwhelmed trying to manage too many outlets, you should utilize as many as you can handle to reach the maximum number of potential or existing clients that you can.

Every single one of these outlets should have clearly marked links to every other one. Make sure people can find you where they are most comfortable. It also helps your search engine ranking.

4. Every Tool Has a Purpose


Facebook has no shortage of tools it provides to businesses in helping to manage their pages and attract fans. A short list of these tools includes:

- Edgerank
- Insights
- Promoted posts
- Vanity URLs
- Events
- Featured posts

Each of these, as well as the many other tools and features that Facebook has put in place for businesses, serves a purpose and provides you with an advantage in understanding the mechanics of marketing through the site. Make sure that you understand each one and how it can help you. They will not only help you on the back end of things, but they can help you create the best experience possible for your fans. There is however a danger of constraining yourself just to Facebook by taking a holistic approach with your digital strategy you reap further benefits by using these tools in conjunction with a more comprehensive platform  – Sendible’s social media management dashboard offers the ability to post, monitor, measure and grow activity on multiple social media platforms at once.

Remember that the better the experience for all you’re fans, the better your own experience. That's probably the best tip you'll read, in one short sentence.


Wally Peterson

Wally Peterson

Christ follower, freelance writer, entrepreneur, Android lover, family man, a political conservative, generally nice guy.


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Celebrating events like Father's Day or National Cheese Day can often improve your engagement rates on social media.

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