Working as a real estate agent keeps you busy. You spend your days listing properties, showing homes, meeting with clients, and handling all the administrative tasks that come with being a real estate agent. The last thing you want is to worry about posting on social media or missing essential messages from potential buyers.

However, social media is no longer optional for real estate professionals. This is why we need to take a closer look at 12 of the best social media management tools for real estate agents. 

Homebuyers and sellers utilise social platforms (particularly Facebook, Instagram, Threads, and in some cases, LinkedIn, as well as TikTok) to find agents, browse property listings, and research their desired locations. 

Many clients now expect to see your listings across multiple social platforms and on the usual property platforms. 

As a result, social media management for real estate agents is a must-have tool of the profession. The right tool can transform your online presence from a time-consuming task into a powerful means of attracting new clients and closing more deals.

In this post, we'll dive into the 12 best social media management tools for real estate agents and realtors. Plus, we'll cover the essential features to look for when choosing the right one.

Below are our top 12 social media tools for real estate professionals, along with a comparison of their key features.

#1 Sendible

Best for: Multi-location real estate agencies that manage the social media presence for multiple agents across different locations. 

Sendible is one of the best choices for large and multi-location real estate agencies. Sendible offers a complete, professional social media management solution. Built with real estate agencies and other multi-location businesses, Sendible combines powerful features within a user-friendly design. 

For real estate agents, Sendible's visual content scheduling is precisely what’s needed, considering how visual your social media content needs to be. A calendar view displays exactly how your feed will appear before it’s posted, so you’ll know if it’s on trend. 

This visual calendar helps ensure your mix of property photos, market updates, and buyer/seller testimonials appears professional and engaging.

At the same time, Sendible's priority inbox brings all your social media messages into one place. Never miss a potential buyer's question or a seller asking about their property listing. With customisable response time tracking, you can ensure you stay responsive in the way clients expect.

Why real estate professionals choose Sendible:

• Permission management from Sendible allows real estate agents to maintain consistent posting by giving social media posting permissions to their management company. This also allows admins to assign team members to specific calendars and features depending on the tasks they are responsible for. This reduces confusion and helps maintain clarity across the board.
• Custom tags and profile lists allow social media management teams to post the same message across different social platforms and then personalize it for different real estate agents.
• Approval workflows help ensure everything is reviewed and approved in the right order before being published.
• Sendible's flexible pricing options allow teams to scale as their needs grow based on their budget in that moment.
• Smart compose box allows you to edit content for each social platform in one go.
• Client connect allows realtors to give social media management access to profiles and lets them post on social media in their place.
• Google Business Profile scheduling allows for the automation of article publication. It also allows you to schedule updates on listings through the platform.
• Visual scheduling excellence allows you to plan your content mix with a clear view of how your feed will appear to potential clients.
• Team collaboration lets multiple team members add content whilst keeping the approval processes simple.
• Custom reporting means creating professional reports to show how your social media drives lead generation all within the same platform you use for scheduling the posts.
• Content library storage includes property images, headshots, and marketing graphics in one organised space.

#2 Hootsuite

Best for: Large real estate brokerages or firms with a dedicated marketing department.

Hootsuite comes with a robust set of features that can be extremely useful for solo realtors all the way up to large real estate teams. 

It’s great at bulk scheduling. This can be helpful if you want to plan months of market updates and educational content in advance. But you need to leave space in the schedule for new listings, and repeat posts about those listings, so don’t schedule too far in advance. 

Hootsuite's analytics offer deep insights into post-performance and audience behaviour. However, the user experience (UX) can feel overwhelming for individual agents. 

The pricing has become more expensive over time, and the learning curve is steeper than that of some more User-Friendly alternatives, such as Buffer and Sprout Social. 

Key features for real estate professionals:

• Bulk content scheduling for planning marketing campaigns
• Advanced analytics for multi-location brokerages
• Team collaboration tools
• Integration with multiple social platforms

#3 Buffer

Best for: New real estate agents with minimal social media needs who focus on simplicity.

Buffer is known for its simplicity and clean interface. This makes it an appealing choice for real estate agents who want straightforward social media scheduling without too many overly complex features. 

Buffer’s visual calendar and easy scheduling process work well for agents. It's perfect if you mainly want to share property photos and basic market updates. 

Buffer is more affordable than some of the options on this list. 

However, plans start around $5 per social channel, so if you've got 6 channels, it will cost more than Sendible. This is why it makes sense for individuals just starting out who only use a channel or two.

Key features for real estate professionals:

• Simple, easy scheduling interface
• Basic analytics and reporting
• Affordable pricing structure
• Easy team access

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#4 Later

Best suited for: Real estate agents with a strong visual brand who primarily focus on Instagram marketing.

Later is a very visual-centric content planning tool. This makes it particularly appealing for real estate agents who focus heavily on Instagram and want to maintain a beautiful-looking feed with stunning property photos.

However, Later's focus on visual platforms means it's less complete for agents who need strong Facebook or LinkedIn management. 

You have to consider which is more critical: purely visual content or cross-platform coverage. Additionally, the analytics are more limited compared to full-featured platforms. There's also no unified inbox for message management.

Key features for real estate professionals:

• Visual Instagram planning and scheduling
• Property photo grid planning
• Hashtag suggestions and analytics
• Story scheduling capabilities

#5 Sprout Social

Best for: Larger real estate teams with significant marketing budgets who want enterprise-level analytics.

Sprout Social is another Hootsuite alternative, offering more detailed analytics and reporting features. Gain deep insights into how your social posts are performing, and how to improve them. 

For agents who want to understand exactly how social media helps generate leads, Sprout Social's detailed reporting is helpful. 

However, Sprout Social's pricing is significantly higher than that of other options. It starts around $199/month, which may be too expensive for individual agents. It’s got pretty much every feature you could imagine, but it may be more than most real estate agents need, even small teams. 

Key features for real estate professionals:

• In-depth analytics and lead tracking
• Social listening for local market conversations
• CRM integration capabilities
• Advanced team collaboration features

#6 SocialBee

Best for: Busy real estate agents who need to automate their social media posts.

If your real estate firm is looking for a way to save time while keeping client feeds pinging with your posts, SocialBee is a good choice. 

This tool is all about content automation, helping real estate professionals recycle and repurpose top-performing posts instead of constantly creating new content from scratch.

One of SocialBee's standout features is its evergreen content categories, which allow you to organize posts into groups and set them to reappear at optimal times. This feature is similar to Sendible's Smart Queues (with ours, you can schedule up to 2 years in advance! Never forget a day in the calendar).

Key features for real estate professionals:

• Good for content recycling
• Evergreen content categories
• AI-powered scheduling
• Automatically reuses top-performing posts

#7 CoSchedule

Best for: Real estate agents managing blogs, emails, and social posts in one tool.

CoSchedule helps real estate agents manage every aspect of content creation and distribution, from blogs to social media, without needing additional tools to do other parts of the job. You still need to create the posts, or have someone else do that. 

One of CoSchedule's most useful features is its content calendar, which provides a clear, visual overview of all upcoming content across various channels. 

You can plan everything from a single dashboard. The Calendar plan starts at $29 per user per month. More expensive than other tools in this list, including Sendible. 

Key features for real estate professionals:

• A visual content calendar
• Team workflows
• Social automation

#8 eClincher

Best for: High-volume real estate teams with substantial budgets.

eClincher is helpful for real estate professionals seeking a highly functional and integrated social media management tool that saves time and keeps client accounts running smoothly. It also comes with an AI assistant, like many of the tools in this list. 

You can manage channels, schedule posts, and track performance all from one dashboard. However, eClincher isn’t cheap, with the basic plan starting at $149 per month.

Key features for real estate professionals:

• Automation and integrations
• AI-based post scheduling
• Reputation management
• Bulk uploads

#9 SocialPilot

Best for: Real estate agents who need reliable scheduling and basic analytics without premium pricing.

SocialPilot offers a nice balance of useful features and affordability for real estate professionals. It provides scheduling capabilities and team collaboration for a competitive price. You get up to 7 channels for the $30/month package. 

It includes basic analytics and supports all major social media platforms. It's useful for agents who manage multiple client accounts or work with a small team.

Key features for real estate professionals:

• Multi-platform scheduling
• Team collaboration tools
• Client management features

#10 Agorapulse

Best for: Real estate agents who prioritise client engagement and relationship building through social media.

Agorapulse places a strong emphasis on community management and engagement. This makes it useful for real estate professionals who prioritise client relationships and social media lead nurturing.

The unified inbox is also useful, allowing you to manage all social media conversations in one place. This is crucial for real estate agents who need to respond quickly to potential buyer and seller inquiries.

Key features for real estate professionals:

• Excellent unified inbox for message management
• Strong community management tools
• Detailed engagement analytics
• Social listening capabilities

#11 MeetEdgar

Best for: Individual real estate agents who want to maintain an active social presence with minimal daily effort.

MeetEdgar specialises in content recycling and automation. For real estate agents who struggle to create fresh content consistently, MeetEdgar automatically reshares your best-performing posts at optimal times.

Key features for real estate professionals:

• Automatic content recycling
• Content categorisation system
• Evergreen content management
• Library of reusable content

#12 Loomly

Best for: Real estate agents seeking guidance on content creation, along with scheduling capabilities.

Loomly combines social media management with content creation assistance. It provides post ideas and optimisation tips, making it helpful for real estate agents who sometimes struggle with what to post.

It features a clean interface with robust scheduling capabilities, basic analytics, and approval workflows designed for teams.

Key features for real estate professionals:

• Content idea suggestions
• Post optimisation tips
• Clean scheduling interface
• Team approval workflows
• Multi-platform publishing

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Why your real estate business needs a social media management tool

Real estate agents depend on social media. You operate in a B2C (business-to-consumer) space, and consumers expect visuals, making social media an essential platform. As much as selling property is about “location, location, location”, people shopping for a new home — whether buying or renting — need to imagine themselves in that house, so they need to see it, every room, and the garden (if it’s got one), and the surrounding area. 

Your content should feature beautiful property photos, market updates, and testimonials from satisfied customers. 

You also need to share information about the local area, like what’s within walking distance, and community events. This mix makes planning and scheduling content for the top social media platforms really challenging without the right system.

A real estate agent's social media does several things at once:

• Builds trust with potential buyers, sellers, renters, and landlords (in most cases, that’s the customer mix that every real estate agent is going after)
• Showcases your available listings (this is usually the first point in the discovery journey for new buyers)
• Demonstrates your market expertise, especially local knowledge 

Your work needs to be visual, from stunning home photos to virtual tours and neighborhood highlights. This means you need tools that are great at scheduling images and managing visual content, including video content.

Key features to look for in a social media tool for real estate agents

#1 Visual content scheduling

Real estate, buying and selling property, and real estate agent content are all about visuals. From stunning property photos to neighbourhood highlights and virtual tours, your posts require a variety of images and videos. The best social media management tools for real estate agents offer (but can come with more features):

• Drag-and-drop visual schedulers that show you how your feed will look
• Image editing features for quick adjustments
• Video scheduling across platforms that support it
• Template libraries for consistent branding across market updates
• Bulk upload features for sharing multiple photos from a single property

#2 Centralised social inbox

Real estate opportunities aren’t constrained to the 9-to-5 working period. 

Neither are buyer and seller questions, especially when people are usually looking for properties after work, when couples have time to think clearly. 

A unified inbox brings together messages from Facebook, Instagram, LinkedIn, and other platforms. You need one of these in any tool you use. 

This way, you never miss important and often time-sensitive messages. Look for tools that offer:

• Message priority features to highlight urgent inquiries
• Automated response suggestions for common questions
• Team assignment features so assistants can handle routine questions
• Integration with your CRM software, when possible

#3 Team collaboration

Real estate often involves team efforts. Any social media management tool should facilitate teamwork. Important collaboration features include:

• Role-based access so team members can upload content, while only brokers approve posts
• Content approval processes for posts that mention specific properties or clients
• Shared content libraries where all team members can access approved photos and marketing materials

#4 Detailed analytics and reporting

Understanding which content connects with your audience helps you attract the right types of clients. It also enables you to build stronger relationships. Real estate-focused analytics should track:

• Engagement rates on different types of content (listings vs. market updates)
• Peak times when your local community is most active
• Conversion tracking from social media to lead generation
• Performance of location-based posts for local SEO benefits

Which social media tool is the best for real estate professionals?

The best social media management tool for your business depends on your specific needs, goals, team size, and budget. 

Although many tools share core features like post scheduling and analytics, some offer unique features that are better suited to real estate professionals.

Based on the criteria that most individual agents and small teams need, Sendible ticks off the most boxes for real estate professionals. From easy content management to a priority inbox so you know when potential clients have sent a direct message, Sendible offers a complete solution to help your real estate business thrive.

Frequently asked questions (FAQs) about social media management tools for real estate

What social media platforms are best for real estate agents?

Facebook and Instagram are the most important platforms for real estate agents. 

Facebook allows you to share detailed property information and connect with local community groups. Instagram is perfect for showcasing beautiful property photos and behind-the-scenes content. LinkedIn is valuable for networking with other professionals and establishing your expertise. YouTube works well for virtual tours and market update videos.

How can a real estate agent generate leads on social media?

Real estate agents can generate leads through social media by consistently sharing valuable content like market updates, home-buying tips, and neighbourhood insights. Post high-quality property photos and virtual tours to attract potential buyers. Engage with your local community by commenting on and sharing relevant posts. 

Use targeted ads to reach people in your area who might be looking to buy or sell. Always respond quickly to comments and messages, as many leads come from direct inquiries.

Should I use personal or business social media accounts for my real estate business?

Most successful real estate agents use a combination approach. 

Keep your personal accounts separate to interact with family and close friends, but ensure they're professional, as potential clients may review them. Create dedicated business accounts for your real estate brand and listings. 

You can also use your personal accounts to share some business content, as people often want to work with agents they feel they know personally. Ensure that all your content maintains a professional image.

How often should a real estate agent post on social media?

Real estate agents should post on social media 3-5 times per week on each platform. This keeps you visible without overwhelming your followers. Focus on quality over quantity - it's better to post fewer high-quality posts than many mediocre ones. 

Mix up your content with property listings, market updates, client success stories, and community information. 

Utilise a social media management tool to plan and schedule your posts in advance, ensuring consistency even during periods of high activity.

How can a social media tool help me with lead generation?

Social media management tools help with lead generation in several ways. They allow you to schedule posts consistently, which keeps you visible to potential clients. 

Many tools include analytics that show which types of content generate the most engagement and leads. 

The unified inbox feature ensures you never miss a potential client's message. Some tools integrate with CRM systems to help track leads from social media to closing. Automated posting keeps your accounts active even when you're busy with showings, ensuring you don't lose visibility during peak periods.