3-minute read

Let’s get straight to the exciting news .... Sendible now offers direct Instagram publishing!

Many of you have been waiting for this update but some of you might be asking, ‘what does this mean?!’ As a Facebook Marketing Partner and subsequent Instagram Partner, we work with the platforms directly give you the best solutions.

Instagram is phasing out their older Instagram API Platform and, with the improvements of the new one, allowing third party services (like us!) to extend the way you can publish content to Instagram.

Start posting photos or videos directly to Instagram from Sendible, without having to use the mobile app notifications!

You’ll be able to post directly to Instagram by setting up your Instagram Business Profile as a new service within Sendible. Note: Instagram currently only allows the following formats for direct scheduling: single photo (.JPG and .PNG files) or video (.MOV and .MP4 files).

To schedule carousel posts, meaning multiple photos or videos, you can continue to publish through the push-notification process with our mobile app.


So, how do you get started with direct Instagram publishing?

Get started with Instagram publishing

If you’re already a Sendible user, you can start using this new feature right away! You just need to follow the two steps below.


1. Set up your Instagram Business Profile

If you haven’t already converted to a Business Profile on Instagram, now’s the time! You will only be able to post directly to Instagram with a Business Profile but not to worry, it will only take a minute of your time to convert your current profile.

How to set up an Instagram Business Profile
Image source: Facebook

Simply navigate to the cog wheel icon on your Instagram profile screen and then select “Switch to Business Profile.” Note that at this stage, you will be asked to link your Instagram profile with the Facebook Page for your business.

Bonus: Switching to an Instagram Business Profile gives you access to valuable information, such as detailed post analytics and the ability to add more details (like email and phone number) to allow your followers to further connect with you.

Want a little visual guidance? Walk through the process with these simple instructions from Facebook.


2. Connect your Instagram Business Profile as a service on Sendible

Once you’ve converted your profile:

  • Log into your Sendible account.
  • Navigate to the ‘+Services’ tab within Sendible.
  • Select ‘Add Services’.
  • Click on the Instagram logo.
  • Choose the ‘Instagram Posting (Business Profiles)’ service.
  • Continue with authorizing your account and … voila!

Note: The new Instagram API is connected to Facebook so make sure that you are logged into the right Facebook account while connecting your Instagram Business Profile to Sendible. Check out our step-by-step guide on setting this up on our Support Portal. If you encounter any issues at all, please refer to our troubleshooting guide for adding Instagram Business Profile(s) to Sendible.

How to set up Instagram Business Profile scheduling with Sendible

 To ensure that the image is published, make sure it is under 5MB when posting from the platform and has a maximum resolution of 1920x1080. This falls under the image requirements for Instagram Business set by Facebook.

Not a Sendible user? Trial free for 30 days to test out Instagram scheduling. 


What if I want to schedule videos?

There's great news! As of January 2019, Sendible now supports direct video publishing to Instagram Business Profiles. This service supports scheduling a single video up to 100 MB in size, either in .MOV or .MP4 format.

If you are looking to schedule multiple videos or photos, it’s possible with our other Instagram service, called ‘Instagram Reminder’.

With this service, you can schedule posts as you would for any other network but you will receive a push notification and email at the time of publishing. It takes only a few taps on the Sendible mobile app to publish the post on Instagram. The caption with hashtags will be automatically copied into your clipboard and you will have the chance to edit the photos or video with Instagram’s editing tools.


Should I schedule the same post to Instagram and other networks?

While Instagram does offer the option to automatically share your posts to Facebook and Twitter, we would recommend not to do this, and instead customize content for each social network. Sendible has recently released Smart Posts, a feature that allows you to schedule your social media posts to all key networks in the same window, while customizing your copy and hashtags for each individually to boost organic engagement.


Publish your Instagram content on multiple platforms


Other useful Instagram resources

Want to know more about creating and maintaining a winning approach to Instagram? With over 500 million daily active users, Instagram is the place to visually showcase what sets your brand apart. It’s a place to educate your audience or wow people with your products. In many cases, Instagram is a way to give people an authentic, behind the scenes look at your business and why they’d want to work for you.

Whatever your unique objective is for your Instagram presence, test the limits of what you’re doing to drive yourself and challenge yourself to raise the bar.

General Instagram business tips
Managing Instagram through Sendible


Ready to rock and roll?

We’re just as excited as you are to see Instagram publishing take off in Sendible! Let us know how you’re feeling about it by leaving a comment or reaching out to hello@sendible.com.

Katy Ryder

Katy Ryder

Content marketer. Amateur photographer. Frequent flyer. I have a passion for capturing and sharing beauty in order to promote people, places and products. Follow me on Twitter for short ramblings about travel and traffic, or to catch a glimpse of my deaf cat.


Planning your client's calendar for 2020?

Did you know celebrating special occasions on social media can often help improve engagement rates?

Plan some of your content around trending dates with our free digital calendar for 2020, and impress your clients with your work! 💪

Check out our calendar