TikTok Growth Hacks: Insider Tips for Managing a High-Performing Account

TikTok Growth Hacks: Insider Tips for Managing a High-Performing Account

20 August, 2023
8 min read
Tamara Biljman

TikTok has taken the social media world by storm, boasting more than 1 billion monthly active users, with 150 million monthly active users in the United States alone. In addition, over 5 million U.S.-based businesses are implementing various TikTok marketing strategies to expand their online presence.

As more individuals and businesses harness the power of TikTok to reach new target audiences, it's crucial to have a solid strategy for managing your TikTok account.

In this article, we'll provide you with insider tips and growth hacks for managing your TikTok account like a pro, including developing a content strategy and collaborating with other creators. Not to mention, we'll equip you with a comprehensive TikTok marketing checklist to ensure that you're covering all bases in managing your account.

So without further ado, let's dive into the world of TikTok growth hacks and insider tips.

maximise engagement with our free TikTok account management checklist.

Stage 1: Defining your target audience and developing a content strategy

If you want to thrive on TikTok, it's important to grasp the platform's distinct culture and trends. Achieving success entails understanding your intended audience and producing videos that they'll connect with.

Here are some pointers to help you define your target audience and establish content pillars for your TikTok account:

Identify your target audience 

The first step in developing a content strategy is to identify your target audience. 

  • Who are the people you want to reach with your content? 
  • What are their interests, behaviours, and preferences? 
It's crucial to have a good understanding of your target audience to create content that truly speaks to them.

Research TikTok trends 

Now that you've got your target audience sorted let's dive into the fun stuff - TikTok trends!

Keep an eye on the latest challenges, hashtags, and memes to create content that resonates with your audience. Staying up-to-date is key to creating relevant and engaging content that keeps your followers coming back for more.

Screenshot of TikTok's search for "marketing agency"

Create a content plan

Develop a plan for the content pillars you want to create and start establishing the calendar. This will help you stay consistent and ensure that your content aligns with your overall goals.

Don't be afraid to switch things up and experiment with different types of content. Incorporate videos that showcase your brand's unique personality, highlight your amazing products, and provide real value to your audience.


How to Promote Your Product on TikTok: 4 Effective Tactics

Optimise your profile 

It's important to showcase your brand's personality and values on your profile. Choose an attention-grabbing profile picture that matches your brand's style, and craft a concise bio that accurately describes your business. Be sure to include a link to your website or other social media profiles for easy access.

Screenshot of Ryanair's TikTok bio

To create video marketing campaigns that truly resonate with your audience and drive growth on TikTok, it's important to develop a content strategy tailored to your target audience's interests. Lucky for you, our downloadable resource includes a sub-checklist with exact steps for crafting a content marketing strategy that works for your TikTok account. So go ahead and give it a try!

Stage 2: Choosing relevant hashtags

TikTok hashtags aren't the only SEO factor that will help you achieve your goals. Natively added video captions, as well as words used in the video description, all act as keywords and have a great impact on TikTok's algorithm. 

However, to come up with a solid social SEO strategy for your or your clients' TikTok accounts, you'll need to start with hashtags.

Hashtags are an important part of TikTok culture. They allow users to discover new content and research challenges and trends.

To really nail your social SEO strategy, it's all about pinpointing the most relevant keywords and curating a mix of on-trend, niche, and branded hashtags that align with your unique content pillars.

Tiktok Hashtag

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Identify niched hashtags

Find relevant, niched hashtags that will help you reach the right audience by searching for keywords related to your client's content. Look for hashtags that have a good volume and pay extra attention to the type of videos that are ranking well.

Use trending hashtags 

When choosing hashtags for your TikTok videos, don't be afraid to use trending ones! Including a relevant and popular hashtag in your video description can boost its visibility. You can choose hashtags related to your industry, product, service, or even popular culture. Just make sure they are relevant to your video's content.

Create your unique hashtags 

Why not create your own hashtags to boost your brand's visibility and encourage user-generated content?

It's a great way to launch a branded hashtag challenge and build a sense of community among your followers. Don't forget to invite them to use your hashtag in their posts and share their content on your account. It's all about fostering engagement and building a loyal following!

Sephora did a fantastic job with creating #sephorasquad that their collaborators can use to promote the brand.


Keep it simple 

Don't overdo it with hashtags. Including too many hashtags can make your captions look cluttered and ultimately confuse TikTok's algorithm. So stick to a few relevant hashtags per post.

Using relevant hashtags in your captions is a must if you want to increase the visibility of your content and reach a wider audience. Lucky for you, our downloadable resource includes a sub-checklist with exact steps on how to use relevant hashtags in your TikTok captions. So make sure to grab a copy of it.

Stage 3: Engaging with your followers

Engaging with your followers is crucial to building a dedicated community on TikTok. By responding to comments, following relevant accounts, and collaborating with your audience, you can foster a strong relationship and increase the likelihood of your videos being shared.

a step by step social media checklist for community managers

Here are some tips for engaging with your followers on TikTok:

Respond to comments 

Don't forget to respond to comments on your posts! Your followers' opinions matter, and engaging with them is a great way to show that you care. Plus, responding to comments can boost the visibility of your post since TikTok's algorithm takes engagement into account when deciding which content to show users.

tiktok-for-business-evidencebased_training-questionSource: @evidencebased_training

You have two options for responding: you can reply directly in the comment section or create a video response.

Engage with other relevant accounts

Expand your network on TikTok by following other users who share similar interests or are in the same industry as you. This is a great way to discover new content, connect with potential followers, and stay up-to-date on the latest trends.

Collaborate with your followers 

Why not get your followers involved by encouraging them to participate in the latest challenges and trends?

By creating and sharing their own content using your branded hashtag, you can show your followers that you value their contributions and are committed to fostering engagement. Reposting user-generated content on your account is a great way to build a sense of community and keep your audience engaged.

Host Q&A sessions 

Hosting Q&A sessions on TikTok is a fantastic way to connect with your followers and answer their questions in real time. This approach can help you build trust and establish yourself as a knowledgeable figure in your industry.

Don't forget to engage with your TikTok audience to build a loyal community and increase the chances of your content being shared. And hey, we've got your back with our downloadable resource that includes a sub-checklist with practical steps to help you engage effectively with your followers. So go ahead and share it with your community managers.

Stage 4: Influencer marketing

Collaborating with other TikTok creators is a great way to expand your reach and build a community on the platform.

Here are some tips to get started with creating a partnership strategy:

Identify potential collaborators

To find potential collaborators on TikTok, start by identifying creators who share similar interests or are in the same industry as you. Follow their accounts, engage with their content, and reach out to them to explore potential collaboration opportunities. Remember, building relationships with other creators is key to expanding your reach and building a community on the platform.

how-to-promote-your-product-on-tiktok-charlesgrossSource: @charlesgross

Participate in challenges and trends 

Why not join in on the fun and participate in TikTok challenges and trends? It's a great way to increase your visibility and connect with potential collaborators. Remember to tag other creators in your posts and encourage them to join in on the excitement!

Create duets 

Creating duets with other TikTok creators is a fun and easy way to collaborate on content. You can either create duets with their videos or invite them to create duets with yours. It's a great opportunity to showcase your creativity and expand your reach on the platform.

Host live streams 

Going live on TikTok is a fantastic way to connect with your community and partner up with other creators. Why not invite an influencer within your niche to join in on the fun and collaborate on content in real time? This approach can help you build stronger relationships with your followers and fellow creators while showcasing your expertise.

By collaborating with other TikTok creators, you can expand your reach and build a community on the platform. 

Stage 5: Tracking performance metrics and analysing data

Keeping track of your TikTok account's performance metrics is crucial in gaining insight into what strategies are effective and what needs improvement. By analysing data, you can make informed decisions to optimise your marketing approach and increase engagement.

If you need assistance in setting measurable goals on social media, we've got you covered with our helpful guide.

Here are some key metrics to track on TikTok:


Tracking views on TikTok is essential in understanding which types of content resonate with your audience and adjusting your strategy accordingly. So keep an eye on those views!

Retention rate

This metric represents the percentage of viewers who are watching your video at a particular time and is only calculated for the first three minutes of the video. Retention rate will help you understand if you need to improve your hook, rethink your video length, optimise the format of videos per content pillar, etc.

Engagement rate 

The engagement rate represents the percentage of viewers who engaged with your content, such as by liking, commenting, or sharing. Tracking engagement rates can help you understand how well your content is resonating with your audience.

Follower growth rate 

Keeping track of your follower growth rate is a great way to understand the effectiveness of your TikTok marketing strategy and see how many new followers are joining your community.

Audience demographics 

TikTok provides insights into your audience's demographics, including age, gender, and location. Understanding it can help you create content that resonates with your target audience.

Now that you have a better understanding of your account's performance metrics, it's time to put that knowledge to use by optimising your marketing strategy. Don't forget to use our downloadable resource, which includes a sub-checklist with practical steps for tracking performance metrics and analysing data on TikTok to help you make informed decisions.

Stage 6: Managing multiple TikTok accounts with Sendible

Managing multiple TikTok accounts can be a daunting task as your agency grows.

You may accidentally post to the wrong account or overlook important comments and engagements. It can also be challenging to keep track of your content strategy.

Fortunately, using a social media management tool like Sendible can make managing multiple TikTok accounts a breeze. With Sendible's auto-post scheduling feature, you can take a bird's-eye view of your content and ensure consistent posting while scheduling campaigns in batches.

Tiktok Publishing

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Here's a breakdown of how you can manage TikTok accounts with our platform:

Create the video

For optimal results, utilise a specialised video editor or TikTok's built-in editing tools to take advantage of trending sounds. It's important to maintain a consistent visual aesthetic that aligns with your brand. Once you're satisfied with the final product, download the video for posting.

If you're looking for tips on creating engaging short-form videos, we've got you covered. Check out our guide for expert advice.

Upload your videos

To optimise your TikTok marketing strategy, consider uploading your videos to a social media management tool such as Sendible. From there, you can easily create posts featuring your videos, customise captions with relevant hashtags and emojis, and select an eye-catching thumbnail cover photo that will grab your audience's attention.

Set up the approval process

To ensure that your posts are error-free, it's always a good idea to get a second opinion before scheduling. Share your posts with teammates and clients for approval before scheduling to avoid typos and other costly mistakes.

Schedule to auto-post

Don't forget to schedule your TikToks during your audience's peak engagement times and consider reaching different time zones to maximise your impact on audience engagement. This can be a game-changer for your TikTok marketing strategy!

Tiktok Scheduling

Simplify your TikTok strategy.

Ditch reminders with scheduled short-form content ready to auto-post at peak audience engagement times.

Explore TikTok features

Wrapping it up

In just a few short years, TikTok has become one of the most popular social media platforms in the world. With its engaging and dynamic content, it's not hard to see why. If you're looking to grow your brand and reach new audiences, TikTok is a platform that you can't afford to ignore.

By following the steps outlined in this article and using tools like Sendible to manage multiple TikTok accounts, you can create a high-performing TikTok presence that engages your audience and drives real results for your business.

So what are you waiting for? Start implementing these TikTok growth hacks today, and watch as your account starts to soar.

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