Running a dental practice is busy, whether you’re a solo dentist or a partner in a much larger multi-location practice. Dentists see patients and manage a whole load of other things, like staffing and training. Managers handle everything else. 

The last thing dentists, admin staff, or multi-location managers want to worry about is social media marketing and posting on social media to engage with their target audience or missing messages from patients looking for dental care.

However, in this digital age, social media is no longer optional for dentists. Patients use Facebook, Instagram, Google Business Profile, and TikTok to find dentists, learn about services, read reviews, and research treatments. 

Many patients now expect to see your practice on multiple platforms, including Facebook and Instagram, with consistent, professional social media posts. If you have multiple offices, this expectation multiplies across each location.

Good digital marketing strategy and social media management tools can turn your online presence from a time-consuming headache into a powerful way to attract new patients, build trust, and grow your practice.

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In this article, we compare 10 leading social media management tools that dentists could use to manage and boost their social media presence, lead generation, and revenue. 

#1 Sendible

Sendible is one of the best choices for dental practices and their social media channels , especially those with multiple locations. It offers a complete social media management solution designed with dental practices and other healthcare businesses in mind.

Sendible works great for dental content because it focuses on visual scheduling. Those managing your social media can see exactly how your feed will look before they post. 

Having a visual calendar helps you make sure your before-and-after photos, educational content, and practice updates look organised and professional across all your locations. This will also help you stay on-trend, or jump on any trends that will help your practice. 

Having a visual calendar helps you make sure your before-and-after photos, educational content, and practice updates look organised and professional across all your locations. This will also help you stay on-trend, or jump on any trends that will help your practice. 

Sendible's priority inbox brings all your social media messages into one place. You'll never miss a new patient inquiry or a current patient asking about their treatment. You can also track how fast you're responding to messages.

Why dental professionals choose Sendible over the alternatives:

• Visual scheduling: Plan your content mix with a clear view of how your feed will appear to prospective patients
• Smart content queues: Set up educational content and practice updates to post automatically, keeping your feed active even during busy clinical days
• Multi-location social media management: Manage multiple clinic locations from one unified dashboard
• Team and contractor collaboration: Multiple team members across locations can add content while keeping approval processes simple
• Custom data analytics reporting: Create professional reports showing how your social media drives patient inquiries and appointment bookings
• Social media content library: Store smile gallery images, educational graphics, and practice photos in one organized space
• Multi-platform social publishing: Manage Facebook, Instagram, Google Business Profile (GMP), TikTok, and more from a single dashboard
• Affordable pricing: Plans start at just $25/month, making it accessible for any company from enterprise-level giants in the dental space to solo practitioners and small groups.

Best for: Multi-location dental practices and dental groups who want high-quality, professional social media management without consuming valuable time. Also useful and affordable for individual dental clinics seeking to establish a strong online presence.

#2 Hootsuite

Hootsuite works well for solo dentists all the way up to large dental social media management groups. It's great at scheduling lots of content in one go. You can plan months of patient education and practice updates in advance.

Hootsuite's analytics show deep insights into how your posts perform and what your audience does. However, it can feel overwhelming if you're working alone, the pricing has gone up over time, and it takes longer to learn than some other tools.

Key features for dentists:

• Schedule lots of posts at one time for planning campaigns across locations
• Advanced analytics for multi-location practices
• Team collaboration tools
• Integration with multiple social platforms
• Social listening to find local dental conversations

Best for: Large multi-location dental groups or practices with a dedicated marketing person, or an outsourced provider working with a dental practice.

#3 Sprout Social

Sprout Social offers more detailed analytics and reporting features for educational posts . You get deep insights into how your dental content performs and how to improve patient engagement. If you want to understand exactly how social media brings in patient leads and bookings, Sprout Social's detailed reporting is valuable.

However, Sprout Social costs significantly more than other options. Plans start around $199/month, which may be too expensive for solo dentists or smaller practices. It has lots of features, but many dental clinics don't need all of them. 

Larger groups might, but for these to be useful, you’d need to work with a dedicated marketing person or agency. 

Key features for dentists:

• In-depth analytics and patient lead tracking
• Social listening for local dental market conversations
• CRM integration capabilities
• Advanced team collaboration features
• Patient engagement tracking

Best for: Larger multi-location dental groups with bigger marketing budgets who want enterprise-level analytics and detailed reporting.

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#4 CoSchedule

CoSchedule helps dental practices manage content creation and distribution. This includes everything from blogs to social media, without needing other tools. 

Having a content calendar is especially useful because it shows you all upcoming content across various channels and multiple locations in one visual view. You can plan everything from a single dashboard, which makes it ideal for coordinating social media campaigns across a dental group. The calendar plan starts at $29 per user per month.

Key features for dentists:

• Visual content calendar for multi-location coordination
• Team workflows and approval processes
• Social automation across platforms
• Blog and email integration
• Location-specific content scheduling

Best for: Dental groups managing blogs, emails, and social posts in one unified tool across multiple locations.

#5 SocialPilot

SocialPilot offers a good balance of useful features and affordable pricing for dental professionals. It provides scheduling and team collaboration for a competitive price. 

It includes basic analytics and supports all major social media platforms. It works well for dental practices managing multiple clinic accounts or working with a growing team across locations.

Key features for dentists:

• Multi-platform scheduling across locations
• Team collaboration tools
• Client/location management features
• Basic analytics and reporting
• Affordable pricing for multiple channels

Best for: Dental practices needing reliable scheduling and basic analytics without paying premium prices, especially multi-location groups managing multiple accounts.

#6 Agorapulse

Agorapulse ocuses strongly on dental social media marketing, community engagement community management, and patient engagement. This makes it valuable for dentists who care about building patient relationships and finding new patients through social media.

The unified inbox is useful for managing all social media conversations across all your locations in one place. This is crucial for dental practices that need to respond quickly to patient messages, appointment requests, and questions from prospective patients.

Key features for dentists:

• Excellent unified inbox for multi-location message management
• Strong community management and patient engagement tools
• Detailed engagement analytics
• Social listening for local dental conversations
• Patient inquiry tracking

Best for: Dental practices that prioritise patient engagement and relationship building through social media with a focus on quick responses.

#7 Buffer

Buffer is a social media planning and scheduling tool known for being simple and easy to use. It was designed for startups, and be more cost-effective than competitors like Hootsuite. Making it appealing for dentists who want straightforward social media scheduling without complicated features.

Buffer's visual calendar and easy scheduling work well for dental clinics. It's perfect if you mainly want to share smile gallery photos and patient education updates. Buffer is more affordable than many other options.

Key features for dentists:

• Simple, easy scheduling interface
• Basic analytics and reporting
• Affordable pricing structure
• Easy team access across multiple locations
• Mobile app for managing posts on the go

Best for: Solo dentists or small dental groups with basic social media needs who value simplicity and ease of use.

#8 Later

Later is a visual-focused content planning tool. Making it useful for dental clinics that rely heavily on Instagram for showing smile transformations and before-and-after galleries.

However, Later focuses mainly on visual platforms, so it's less useful if you need strong Facebook or Google profile management. 

Think about what's more important for you: purely visual content or managing posts across all your platforms and locations? The analytics are more limited than full-featured platforms, and there's no unified inbox for patient messages.

Key features for dentists:

• Visual Instagram planning and scheduling
• Before-and-after photo grid planning
• Hashtag suggestions and analytics
• Story scheduling capabilities
• Tools to make your feed look cohesive

Best for: Dental practices with a strong visual brand that mainly focus on Instagram marketing and cosmetic dentistry content.

#9 eClincher

eClincher is useful for dental professionals who want a highly functional social media management tool that saves time and keeps patient communication running smoothly. It also includes an AI assistant that suggests content and helps optimise posts.

You can manage multiple channels, schedule posts, and track performance across several dental locations from one dashboard. However, eClincher isn't budget-friendly for smaller dental practices, with the basic plan starting at $149 per month.

Key features for dentists:

• Automation and integrations for efficiency
• AI-based post scheduling and optimisation
• Reputation management and review monitoring
• Bulk uploads for multi-location campaigns
• Patient communication tracking

Best for: Multi-location dental groups seeking comprehensive automation and reputation management.

#10 Loomly

Loomly combines social media management with content creation tools. It provides post ideas and optimization tips, making it helpful for dentists who sometimes aren't sure what to post or how to present information in a way that will engage the audiences they want. 

The content suggestion feature is particularly valuable for dental clinics sharing their Google Business Profile, patient education, and practice updates.

Key features for dentists:

• Content idea suggestions tailored to dental practices 
• Post optimisation tips for better engagement
• Clean scheduling interface
• Team approval workflows for multi-location coordination
• Multi-platform publishing
• Brand compliance monitoring

Best for: Dentists who want guidance on what to post along with scheduling capabilities, especially those managing multiple practice locations.

Now, let’s look at the sorts of features that dental clinics need, so that we can help you pick the right social media management tool. 

Key features to look for in a social media tool for dental clinics

#1 Visual content scheduling

Dental content — from smile gallery photos to patient education graphics — is and should be visual. The best social media management tools for dental clinics offer:

• Drag-and-drop visual schedulers that show you how your feed will look
• Image editing features for quick adjustments and before-and-after formatting
• Video scheduling across platforms for patient testimonials and education
• Template libraries for consistent branding across locations
• Bulk upload features for sharing multiple smile gallery photos
• Secure storage that complies with patient privacy laws, and of course, HIPAA

#2 Centralised multi-location management

For multi-location dental practices, coordinating messaging and content across all clinics is essential. A good social media tool should provide:

• Ability to manage multiple location accounts from one dashboard
• Location-specific scheduling and content customization
• Centralised approval workflows while allowing location autonomy
• Unified analytics across all locations
• Location-based reporting for performance comparison
• Separate or combined reporting options by clinic location

#3 Unified patient messages inbox

Patient questions about their teeth and appointment requests don't always happen during 9-to-5 hours. Many prospective patients research dental services and send inquiries during evenings and weekends. 

This is because tooth trouble usually doesn’t wait, or patients with kids need them home from school before they can plan when they want to go to the dentist. A unified inbox brings together messages from Facebook, Instagram, Google Business Profile, and other platforms in one place. 

Look for tools that offer:

• Message priority features to highlight urgent appointment requests
• Automated response suggestions for common questions like appointment availability and services offered
• Team assignment features so staff can handle routine inquiries
• Integration with your practice management software or CRM
• Response time tracking to monitor how fast you reply to patients

#4 Centralised content library and approval process 

Dental practices need organised systems for managing content across multiple locations. Important features include:

• Role-based access so team members can upload content while managers approve posts
• Content approval processes for posts about specific services or patient success stories
• Shared content libraries where all team members can access approved photos, graphics, and educational materials
• Brand guideline enforcement across locations
• Secure storage and access controls that comply with patient privacy laws

Which social media tool is best for dental clinics?

The best social media management tool for your practice depends on your specific needs, goals, number of locations, team size, and budget.

Although many tools share core features like post scheduling and analytics, some offer unique features better suited to dental professionals managing multiple locations.

This is because tooth trouble usually doesn’t wait, and patients with kids need them home from school before they can plan when they want to go to the dentist.

A unified inbox brings together messages from Facebook, Instagram, Google Business Profile, and other platforms in one place. 

Look for tools that offer:

• Message priority features to highlight urgent appointment requests
• Automated response suggestions for common questions like appointment availability and services offered
• Team assignment features so staff can handle routine inquiries
• Integration with your practice management software or CRM
• Response time tracking to monitor how fast you reply to patients

Centralised content library and approval process 

Dental practices need organised systems for managing content across multiple locations. Important features include:

• Role-based access so team members can upload content while managers approve posts
• Content approval processes for posts about specific services or patient success stories
• Shared content libraries where all team members can access approved photos, graphics, and educational materials
• Brand guideline enforcement across locations
• Secure storage and access controls that comply with patient privacy laws

Multi-location posting and scheduling

For dental groups, the ability to coordinate posting across locations while keeping local relevance is crucial. Look for the following features:

• Simultaneous posting to multiple location accounts
• Location-specific customisation of broader practice content
• Scheduled posting at optimal times for each location's timezone or local audience
• Campaign management across all locations
• Bulk scheduling capabilities for multi-location initiatives

Based on the criteria that most multi-location dental practices and growing dental groups need, Sendible ticks off the most boxes for dental clinic owners. 

From easy content management to a priority inbox so you know when potential patients have sent a direct message, Sendible offers a complete solution to help your dental practice thrive across all your locations. The centralised multi-location management, visual scheduling, and affordable pricing make it ideal for practices of any size.

Frequently asked questions (FAQs) about social media management tools for dental clinics

What social media platforms are best for dental clinics?

Facebook and Instagram are the most important platforms for dental practices. However, all of them are useful, as we explain below: 

• Facebook allows you to share detailed information about services, address patient questions, and connect with your local community. 
• Instagram is perfect for showcasing smile transformations, before-and-after galleries, and practice culture. 
• Google Business Profile is essential for helping patients find you locally. 
• LinkedIn is valuable for connecting with other healthcare professionals. 
• YouTube works well for patient education videos, procedure explanations, and practice tours.
• And now, you can also use TikTok to engage younger audiences, and help parent-age patients find you easily too. 

Should I use personal or business social media accounts for my dental practice?

Most successful dental practices use both. Keep your personal accounts professional, as prospective patients may review them. Create dedicated business accounts for your dental practice and clinics. 

You can also share some professional content on personal accounts, as patients often want to work with dentists they know and feel comfortable with.

Make sure all your content maintains professional standards and follows healthcare regulations.

How often should a dental clinic post on social media?

Dental clinics should post on social media 3 to 5 times per week on each platform. This keeps your practice visible without overwhelming your followers. Focus on quality over quantity. 

It's better to post fewer high-quality posts than many mediocre ones. Mix up your content with smile galleries, patient education, practice updates, community involvement, and patient success stories.

Use a social media management tool to plan and schedule your posts in advance, ensuring consistency even during busy clinical schedules.

How do I manage social media for multiple dental clinic locations?

Use a centralised social media management tool that supports multi-location management. Look for tools that let you manage all locations from a single dashboard while still allowing location-specific customisation. 

Many platforms offer bulk scheduling capabilities and centralised approval workflows.

This approach maintains brand consistency while allowing each area to tailor content to its local community. Use location-specific analytics to track performance at each clinic and optimize accordingly.