Tis the Season to Go Viral: Mastering Social Media Holiday Content in 2023 header image
Social Media Marketing

Tis the Season to Go Viral: Mastering Social Media Holiday Content in 2023

16 September, 2023
21 min read
Tamara Biljman

There are plenty of reasons why incorporating social media holidays into your content strategy is an absolute must in 2023.

And let me get this straight - I don't mean just those holiday season ones, like Thanksgiving Day and Christmas. There are so many wonderful holidays throughout the year that you can use as an occasion to support a cause, celebrate employees, share kindness, or simply give a big shoutout to your favourite food.

I know, it all sounds so exciting, so let me tell you what you'll find in this article:

What are social media holidays?

Social media holidays are events that offer marketers the opportunity to create engaging content around memorable calendar dates. They can be fun or charitable, local or global, but they must resonate with your or your client’s target audience.

To give you an idea, here's how Chips Ahoy does it. They don't just celebrate the National Cookie Day but also a plethora of other micro-holidays, such as National Eat Ice Cream For Breakfast Day, or even Mercury Retrograde (which is not even a holiday, but it's a good excuse to get closer to your audience).

These micro-holidays often present an opportunity for marketers to get creative, whilst planning ahead and filling up their social media content calendars - so celebrating them is a win-win!

Why should social media marketers celebrate holidays?

Being able to keep on top of news and trends is what makes a great social media marketer. That’s why it’s so important to have a well thought out content process to save time and keep you afloat.

In such a fast-paced industry, people expect to see content that mirrors what’s happening in the real world - so much so, that even NASA has to follow the trends and keep up with hashtag holidays:

Today is #NationalPuzzleDay ! One of the major puzzles in astrophysics is the expansion rate of the universe, also known as the Hubble constant. Completely understanding the universe’s expansion might require new laws of physics:

But as a marketer, it’s not just followers that you have to make an impression on. You are likely to have goals and KPIs to reach, and will need to be able to show ROI for your efforts.

So, how will filling your calendar with social media holidays help you achieve those results?

from clicks to conversions: social media kpis unplugged. Your journey to measurable success starts here. Download the guide now.

Celebrating social media holidays can help you increase brand awareness and reach

Simply adding relevant hashtags to your holiday-themed posts allows them to be seen by a much wider audience, as well as create a buzz around a brand.

Judging by the engagement on this video post, Jamie Oliver shows that you can't go wrong with cute Valentine'Day-themed content:

social-media-holidays-jamie-oliver-valentines-day-instagram-postSource: @jamieoliver

Sharing hashtag holiday-themed content helps to engage your audience

If a brand isn’t the easiest to market, then posts about social media holidays can offer an alternative angle to promote the product or service in a more engaging way.

Online electrical retail brand AO does a great job of this on their social media channels. While they might not sound like the most exciting company, they use social media holidays to make their appeal more universal and encourage engagement from their audience, and it pays off!

social-media-holidays-jamie-ao-crumpet-day-twitter-x Source: @ao

Creating themed content around social media holidays allows your brand to show a sense of authenticity

Sharing content that is linked to charitable causes and events is just one of the ways how you can demonstrate that a brand is human and authentic - which is something that consumers find really important on social media. In fact, 86% of consumers say authenticity is important when deciding what brands they like and support.

Here, Condé Nast Traveller tackles the issue of anxiety in aid of World Mental Health Day, which shows them to be open and progressive:

social-media-holidays-world-mental-health-daySource: @cntraveller

Celebrating social media holidays allow you to be part of the conversation

Social media is designed to facilitate conversations between people, so special holidays offer the perfect talking point to reach out to your audience. When important causes are being celebrated, brands can show support, which helps to highlight a positive image to followers.

Here, Patagonia throws support behind a social cause for Indigenous People's Day:

social-media-holidays-patagonia-indigenous-people-daySource: @patagonia

5 actionable steps for creating awesome content and celebrating social media holidays

Now that we’ve established why celebrating social media holidays should be an integral part of any content marketing strategy, you might be in need of some quick pointers on how you can easily incorporate these types of posts into your or your client’s social feeds.

Here are our five actionable tips for celebrating and creating content based on social media holidays.

1. Use a social media holidays calendar to help organise your campaigns and dates in one place

From national holidays to fun, food-related events, there are so many social media holidays for marketers to take advantage of. So much so that it can be a struggle to try to keep track of them all! That’s why it’s useful to have a social media calendar which contains all of the relevant dates that you intend to celebrate.

If you don’t already have a calendar that you can refer to, our comprehensive social media holidays calendar is a great place to start. It comes in the form of a handy website page that's easy to use and share!

Since generating engagement and being authentic are huge priority for marketers, our calendar contains events that are not only widely celebrated, but also socially significant, like #LGBTMonth and #MentalHealthMonth. Plus, you’ll never forget #NationalPeanutButterDay again!

2. Be visual with the content you create

When creating posts for social media, the more visual and eye-catching you can be, the better. In fact, Facebook posts that include images can garner up to 2.3 times more engagement than those without! The same goes for infographics, which can increase your web traffic by up to 12% .

In real terms, this means creating hashtag holiday-themed posts using varying content types, most likely a mixture of video, photo and graphics.

We love this example from Refinery29 , who have created a fun and colourful graphic for Instagram in aid of #MakeAFriendDay. It instructs their Millennial following on how they can make friends as adults. It’s a simple but effective post, which has garnered over 250 comments!

3. Remember that original content is the best kind of content

It’s no secret that social media can be a noisy place. Marketers can struggle to get their messages heard above the masses, which is why originality is the key to great social media holiday content.

...That means it’s time to get creative - especially if you have a designer or photographer at your disposal!

You could try creating Instagram Stories with personalised stickers , making gifs or posting photos starring members of your team. We love how ZSL London Zoo celebrated Valentine’s Day by showing off their animals and accompanying the posts with some very punny captions!

social-media-holidays-london-zoo-twitter-x-pun-daySource: @zsllondonzoo

In addition to generating extra engagement, social media holidays can be used to celebrate team members your place of work and really show who you are as a brand.

Remember that it’s all about authenticity - content which features real faces is 32% more likely to receive comments on Instagram.

4. Involve the audience as much as you can

Whether it’s tweeting out questions for them to answer or asking them to post a photo to Instagram via a holiday hashtag competition, meaningful engagements with followers and fans are exactly what a brand should aim to generate on social.

Social media marketing is all about making connections with other people. How do you do that? You interact with them, of course! Celebrating social media holidays is a great way to open up a dialogue between your brand and its followers.

Being specific and direct about what you want from your audience is important here - see how Sanrio instructs viewers of their post on exactly how they want them to respond:

Learning how to write great captions for Instagram posts is half of the battle, but if it makes it easier to ask the right questions, then it’s worth it!

5. Use influence to attract attention to worthy causes

Every organisation has a voice, and it’s important that they learn how to use it. After all, businesses should have social consciences, too.

There are now so many noteworthy social media holidays which draw attention to marginalised groups, and charity causes that it would be foolish not to show your true colours and get involved!


8 Cause Marketing Examples that Will Inspire Your Social Media Strategy.

The most important thing to remember is to keep your celebrations relevant to your specific audience. Otherwise, your posts could appear as random, and you may alienate an audience instead of pulling them closer. Going back to the benefits we mentioned before, you can get creative and celebrate events that are not directly related to your brand, as the Natural History Museum did on LGBTQ+ History Month celebrated in February in the UK:

social-media-holidays-natural-history-museum-london-lgbtSource: @NHM_London

A list of 300+ social media holidays and a free calendar

And here you are, the reason you've graced us with your presence to peruse this delightful article. This marvellous list boasts over 300 holidays and an abundance of hashtags to merrily celebrate each and every one of them on your beloved social media platforms.

But, if you yearn for some extra tips on crafting engaging posts and captivating campaigns for these special occasions, do make it a point to peruse our complimentary holiday calendar.

Holiday calendar by Sendible helps your create fun content for social mediaFeel free to jump to the month you're interested in and keep in mind that we're constantly updating this list with fresh dates. So, it might be a smart move to save this article for later.

January Social Media Holidays 2024

Date Occurance of the event Event title Hashtags
01/01/2024 every 1st January New Year Day #HappyNewYear #2024
01/01/2024 every Monday Monday Motivation #MondayMotivation
02/01/2024 every 2nd January Science Fiction Day #ScienceFictionDay
04/01/2024 every 4th January National Spaghetti Day #NationalSpaghettiDay
04/01/2024 every 4th January Trivia Day #TriviaDay
04/01/2024 every 4th January World Braille Day #BrailleDay
06/01/2024 every 6th January National Technology Day (US) #NationalTechnologyDay #TechnologyDay
08/01/2024 every 8th January Bubble Bath Day #BubbleBathDay
08/01/2024 second Monday in January Clean Off Your Desk Day #CleanOffYourDeskDay
11/01/2024 every 11th January National Milk Day (US) #NationalMilkDay
13/01/2024 every 13th January National Rubber Ducky Day (US) #RubberDuckyDay
15/01/2024 every 15th January Wikipedia Day #WikipediaDay
15/01/2024 third Monday in January Martin Luther King, Jr. Day (US) #MLKDay
16/01/2024 every 16th January International Spicy Food Day #SpicyFoodDay #HotandSpicyFoodDay
18/01/2024 every 18th January Thesaurus Day #ThesaurusDay
18/01/2024 every 3rd Thursday in each quarter Get to Know Your Customers Day #GetToKnowYourCustomersDay
19/01/2024 every 19th January National Popcorn Day #NationalPopcornDay
21/01/2024 every 21st January National Hug Day #NationalHugDay
21/01/2024 third Sunday in January World Religion Day #WorldReligionDay
22/01/2024 fourth Monday in January Community Manager Appreciation Day #CMAD
24/01/2024 every 24th January National Peanut Butter Day #NationalPeanutButterDay
24/01/2024 every 24th January National Compliment Day #NationalComplimentDay
26/01/2024 usually every 28th Jan, but sometimes celebrated on last Friday in January National Fun at Work Day #FunAtWorkDay
30/01/2024 every 30th January National Croissant Day #NationalCroissantDay
31/01/2024 every 31st January Inspire Your Heart with Art Day #InspireYourHeartWithArt

February Social Media Holidays 2024

Date Occurance of the event Event title Hashtags
01/02/2024 whole month of February LGBTQ+ History Month (UK) #LGBTHistoryMonth
01/02/2024 whole month of February Black History Month (US) #BlackHistoryMonth
01/02/2024 whole month of February Declutter for a Cause Month (US) #DeclutterForACause
02/02/2024 every 2nd February Groundhog Day #GroundhogDay
02/02/2024 first Friday in February National Wear Red Day #WearRedDay
03/02/2024 every 3rd of February National Golden Retriever Day #NationalGoldenRetrieverDay
03/02/2024 every 3rd of February National Carrot Cake Day #NationalCarrotCakeDay
04/02/2024 every 4th of February World Cancer Day #WorldCancerDay
04/02/2024 every 4th February Facebook's Birthday #FacebookBirthday
05/02/2024 every 5th February World Nutella Day #WorldNutellaDay
09/02/2024 every 9th February National Pizza Day #NationalPizzaDay
10/02/2024 varies every year Lunar New Year #CNY2024 #ChineseNewYear
11/02/2024 every 11th February Sendible's Birthday #Sendible #SaaS
11/02/2024 every 11th February International Day of Women and Girls in Science #WomenAndGirlsInScience
11/02/2024 every 1st or 2nd Sunday in February Super Bowl LVIII #SuperBowlSunday #SuperBowlLVIII
13/02/2024 varies year by year Pancake Day #PancakeDay
14/02/2024 every 14th February Valentine's Day #ValentinesDay
17/02/2024 every 17th February Random Acts of Kindness Day #RandomActsOfKindnessDay #RandomActsofKindnessWeek
19/02/2024 third Monday in February Presidents' Day (US) #PresidentsDay
20/02/2024 every 20th February Love Your Pet Day #LoveYourPetDay
22/02/2024 every 22nd February National Margarita Day #NationalMargaritaDay
27/02/2024 every 27th February International Polar Bear Day #PolarBearDay
29/02/2024 last Thursday in February National Toast Day #NationalToastDay
29/02/2024 last day of February each year Rare Disease Day #RareDiseaseDay

March Social Media Holidays 2024

Date Occurance of the event Event title Hashtags
01/03/2024 entire March Women's History Month #WomensHistoryMonth
01/03/2024 every 1st March St. David's Day #StDavidsDay
01/03/2024 varies year by year Global Day of Unplugging #UnpluggingDay #DisconnectToConnect
01/03/2024 first Friday in March Employee Appreciation Day #EmployeeAppreciationDay
02/03/2024 every 2nd of March Dr Seuss' Birthday #HappyBirthdayDrSeuss
03/03/2024 every 3rd March World Wildlife Day #WorldWildlifeDay
04/03/2024 every 4th March National Grammar Day #NationalGrammarDay
05/03/2024 every 5th March Pinterest's Birthday #PinterestBirthday
06/03/2024 every 6th March National Oreo Cookie Day #OreoDay
07/03/2024 every 7th March National Be Heard Day (US) #NationalBeHeardDay
08/03/2024 every 8th March International Women's Day #InternationalWomensDay
09/03/2024 every 9th March National Barbie Day (US) #NationalBarbieDay
10/03/2024 every year on the March Equinox (on or near March 20) World Storytelling Day #StorytellingDay #WorldStorytellingDay
10/03/2024 on a Sunday, three weeks before Easter Sunday Mother's Day (UK) #HappyMothersDay
10/03/2024 varies year by year Ramadan starts #Ramadan #EidMubarak
11/03/2024 every Monday Monday Motivation #MondayMotivation
12/03/2024 every Tuesday Tuesday Tutorial #TuesdayTutorial
14/03/2024 second Thursday in March World Kidney Day #WorldKidneyDay
14/03/2024 every 14th March Pi Day #PiDay
15/03/2024 every 15th March World Consumer Rights Day #ConsumerRights
15/03/2024 the Friday before Spring Vernal Equinox World Sleep Day #SleepDay #WorldSleepDay
17/03/2024 every 17th March St. Patrick's Day #StPatricksDay #StPaddysDay
18/03/2024 every 18th March Global Recycling Day #GlobalRecyclingDay
21/03/2024 every 21st March International Colour Day #InternationalColourDay
21/03/2024 every 21st March Twitter's Birthday #TwitterBirthday
21/03/2024 every 21st March International Day of Forests #InternationalForestDay
22/03/2024 every 22nd March World Water Day #WorldWaterDay
22/03/2024 every Thursday Throwback Thursday #ThrowbackThursday
23/03/2024 every 23rd March World Maths Day #WorldMathsDay
23/03/2024 every 23rd of March Puppy Day #PuppyDay
24/03/2024 every Sunday Sunday Morning #SundayMorning #SundayLove #SundayVibes
25/03/2024 changes every year Holi (The Festival of Colours) #HappyHoli #FestivalofColours #FestivalofColors
26/03/2024 every 26th March Epilepsy Awareness Day #EpilepsyAwarenessDay or #PurpleDay
26/03/2024 fourth Tuesday in March American Diabetes Association Alert Day #AmericanDiabetesAssociationAlertDay
29/03/2024 varies year by year Good Friday #GoodFriday
31/03/2024 varies year by year Easter #HappyEaster

April Social Media Holidays 2024

Date Occurance of the event Event title Hashtags
01/04/2024 varies year by year Easter Monday (UK) #EasterMonday
01/04/2024 every 1st April April Fools' Day #AprilFools
01/04/2024 entire April Earth Month #EarthMonth
02/04/2024 every 2nd April World Autism Awareness Day #WorldAutismDay
03/04/2024 every 3rd April World Party Day #WorldPartyDay
04/04/2024 first Thursday in April National Burrito Day #NationalBurritoDay
05/04/2024 every 5th April National Go For Broke Day #NationalGoForBrokeDay
06/04/2024 varies year by year National Employee Benefits Day #NationalEmployeeBenefitsDay
07/04/2024 every 7th April National Beer Day (US) #NationalBeerDay
07/04/2024 every 7th April World Health Day #WorldHealthDay
08/04/2024 every Monday Monday Motivation #MondayMotivation
09/04/2024 every 9th April National Unicorn Day #NationalUnicornDay
10/04/2024 varies year by year Eid al-Fitr #EidMubarak #EidAlFitr #Eid
11/04/2024 every 11th April National Pet Day #NationalPetDay
13/04/2024 every 13th April National Scrabble Day #NationalScrabbleDay
15/04/2024 every 15th April World Art Day #WorldArtDay
15/04/2024 every April 15th (when it falls on a Saturday, Sunday or holiday, it's pushed back to the next available business day) Tax Day (US) #TaxDay
16/04/2024 every 16th April OR day after Tax Day Wear Your Pajamas to Work Day #WearYourPajamasToWorkDay
17/04/2024 every 17th April Haiku Poetry Day #HaikuPoetryDay
17/04/2024 third Wednesday in April National Banana Day #NationalBananaDay
18/04/2024 third Thursday in April National High Five Day #NationalHighFiveDay #High5Challenge
18/04/2024 every 3rd Thursday in each quarter Get to Know Your Customers Day #GetToKnowYourCustomersDay
20/04/2024 every 20th April Volunteer Recognition Day #VolunteerRecognitionDay
22/04/2024 changes every year Passover (Pesach) #Pesach #Passover
22/04/2024 every 22nd April Earth Day #EarthDay
23/04/2024 usually on 23rd April St. George's Day #StGeorgesDay
24/04/2024 last Wednesday in April Denim Day #DenimDay
26/04/2024 every 26th April Get Organized Day #GetOrganizedDay #GetOrganized
27/04/2024 every 27th April World Design Day #GraphicDesignDay
29/04/2024 every 29th April International Dance Day #InternationalDanceDay
30/04/2024 every 30th April Honesty Day #HonestyDay

May Social Media Holidays 2024

Date Occurance of the event Event title Hashtags
03/05/2024 every first Friday in May National Space Day #SpaceDay
04/05/2024 every 4th May Star Wars Day #StarWarsDay #MayThe4thBeWithYou
04/05/2024 every 1st Saturday in May National Fitness Day (US) #NationalFitnessDay
05/05/2024 first Sunday of May every year World Laughter Day #LaughterDay
05/05/2024 every 5th May Cinco de Mayo (US/Mexico) #CincoDeMayo
06/05/2024 first Monday of May Early May Bank Holiday (UK) #MayDay #LongWeekend #BankHoliday
07/05/2024 Tuesday of the first full week in May National Teacher Day (US) #NationalTeacherDay
12/05/2024 every 12th May International Nurses Day #NursesDay
12/05/2024 second Sunday in May Mother's Day (US and Canada) #HappyMothersDay
14/05/2024 every Tuesday Tuesday Tips #TuesdayTips
15/05/2024 every 15th May National Chocolate Chip Day (US) #ChocolateChipDay
15/05/2024 every 15th May International Day of Families #DayofFamilies
16/05/2024 every 3rd Thursday in May Global Accessibility Awareness Day #GAAD #GlobalAccessibilityAwarenessDay
17/05/2024 every 17th May World Baking Day #WorldBakingDay #BakingDay
17/05/2024 every 3rd Friday in May National Bike to Work Day (US) #BikeToWorkDay
21/05/2024 every 21st May National Memo Day #MemoDay
21/05/2024 every 21st May World Meditation Day #WorldMeditationDay
22/05/2024 every Wednesday Wednesday Wisdom #WednesdayWisdom
23/05/2024 every 23rd May World Turtle Day #WorldTurtleDay
29/05/2024 every 29th May Biscuit Day #BiscuitDay
27/05/2024 last Monday in May Memorial Day (US) #MemorialDay
27/05/2024 last Monday in May Spring Bank Holiday (UK) #SpringBankHoliday (UK)

June Social Media Holidays 2024

Date Occurance of the event Event title Hashtags
01/06/2024 whole month of June LGBTQ+ Pride Month (US) #PrideMonth
01/06/2024 every 1st June Say Something Nice Day #SaySomethingNiceDay
03/06/2024 every Monday Monday Motivation #MondayMotivation
04/06/2024 every 4th June National Cheese Day #NationalCheeseDay
05/06/2024 every 5th June World Environment Day #EnvironmentDay
05/06/2024 first Wednesday in June, previously National Running Day Global Running Day #GlobalRunningDay
07/06/2024 first Friday in June National Doughnut Day #NationalDonutDay #NationalDoughnutDay
08/06/2024 every 8th June National Best Friends Day #BestFriendsDay
08/06/2024 every 8th June World Oceans Day #WorldOceansDay
12/06/2024 every 12th June Superman Day #SupermanDay
14/06/2024 every 14th June World Blood Donor Day #GiveBlood
14/06/2024 every Friday Flashback Friday #FlashbackFriday
15/06/2024 every 15th June National Electricity Day #NationalElectricityDay
15/06/2024 the closest Saturday to June 17th World Juggling Day #WorldJugglingDay
16/06/2024 every 3rd Sunday in June Father's Day (US & UK) #HappyFathersDay
16/06/2024 varies year by year Eid al-Adha #Eid #EidMubarak
18/06/2024 every 18th June International Picnic Day #PicnicDay
18/06/2024 every 18th June Autistic Pride Day #AutisticPride
19/06/2024 Every 19th June Juneteenth (US) #Juneteenth
21/06/2024 every 21st June National Selfie Day #NationalSelfieDay
21/06/2024 every 21st June World Music Day #WorldMusicDay
21/06/2024 the Friday after Father's Day Take Your Dog to Work Day #TakeYourDogToWorkDay
23/06/2024 every 23rd June National Pink Day #NationalPinkDay
25/06/2024 every 25th June Global Beatles Day #GlobalBeatlesDay
30/06/2024 every 30th June Social Media Day #SMDay

July Social Media Holidays 2024

Date Occurance of the event Event title Hashtags
01/07/2024 every 1st July Canada Day #CanadaDay
01/07/2024 whole month of July Disability Pride Month (US) #DisabilityPrideMonth
01/07/2024 every Monday Motivation Monday #MotivationMonday #MondayMotivation
04/07/2024 every 4th July Independence Day (US) #Happy4th #JulyFourth
04/07/2024 every Thursday Throwback Thursday #ThrowbackThursday
06/07/2024 every 6th July National Fried Chicken Day #NationalFriedChickenDay
07/07/2024 every 7th July World Chocolate Day #WorldChocolateDay
12/07/2024 every 12th July Simplicity Day #SimplicityDay
17/07/2024 every 17th July World Emoji Day #WorldEmojiDay
17/07/2024 set by the National Hot Dog & Sausage Council in the US, usually every third Wednesday in July National Hot Dog Day #HotDogDay #NationalHotDogDay
18/07/2024 every 3rd Thursday in each quarter Get to Know Your Customers Day #GetToKnowYourCustomersDay
20/07/2024 every 20th July Space Exploration Day #SpaceExplorationDay
21/07/2024 every third Sunday in July National Ice Cream Day #IceCreamDay #NationalIceCreamDay
21/07/2024 every 21st July Junk Food Day #JunkFoodDay
24/07/2024 every 24th July Tell An Old Joke Day #TellAnOldJokeDay
24/07/2024 every 24th July International Self-Care Day #SelfCareDay
28/07/2024 every 4th Sunday in July Parents' Day #ParentsDay
29/07/2024 every 29th July Lipstick Day #NationalLipstickDay #LipstickDay
30/07/2024 every 30th July Cheesecake Day #CheesecakeDay
31/07/2024 every 31st July National Avocado Day #NationalAvocadoDay #AvocadoDay
31/07/2024 every 31st July Harry Potter's Birthday #HappyBirthdayHarryPotter

August Social Media Holidays 2024

Date Occurance of the event Event title Hashtags
01/08/2024 every 1st August National Girlfriends Day #GirlfriendsDay
02/08/2024 first Friday of August International Beer Day #InternationalBeerDay
03/08/2024 every 3rd August National Watermelon Day #NationalWatermelonDay
04/08/2024 every 4th August National Chocolate Chip Cookie Day (US) #ChocolateChipCookieDay
07/08/2024 every Wednesday Wednesday Wisdom #WednesdayWisdom
08/08/2024 every 8th August Happiness Happens Day #HappinessHappensDay
08/08/2024 every 8th August International Cat Day #CatDay
10/08/2024 every 10th August National S'mores Day #NationalSmoresDay
13/08/2024 every 13th August Left-Handers Day #LeftHandersDay
15/08/2024 every 15th August Relaxation Day #RelaxationDay
16/08/2024 every Friday Flashback Friday #FlashbackFriday
17/08/2024 every 17th August National Nonprofit Day (US) #NationalNonprofitDay
19/08/2024 every 19th August World Photography Day #WorldPhotoDay #PhotographyDay
19/08/2024 every 19th August World Humanitarian Day #WorldHumanitarianDay
21/08/2024 every 21st August Senior Citizens Day #SeniorCitizensDay
22/08/2024 every 22nd August National Tooth Fairy Day #ToothFairyDay
24/08/2024 every 24th August National Waffle Day #NationalWaffleDay
26/08/2024 every 26th August Dog Appreciation Day #DogAppreciationDay #NationalDogDay #InternationalDogDay
26/08/2024 every last Monday in August Summer Bank Holiday (UK) #AugustBankHoliday #BankHoliday
31/08/2024 Saturday before Labor Day (US) International Bacon Day #InternationalBaconDay

September Social Media Holidays 2023

Date Occurance of the event Event title Hashtags
01/09/2023 all of September, pick any date Childhood Cancer Awareness Month #CCAM
01/09/2023 all of September, pick any date Friendship Month (UK) #FriendshipMonth
02/09/2023 Saturday before Labor Day (US) International Bacon Day #InternationalBaconDay
04/09/2023 first Monday of September Labor Day (US) #LaborDay #LaborDayWeekend
04/09/2023 every 4th September World Sexual Health Day #SexualHealthDay
05/09/2023 every 5th September International Day of Charity #InternationalDayofCharity
06/09/2023 every 6th September Fight Procrastination Day #FightProcrastinationDay
06/09/2023 every 6th September Colour-blindness Awareness Day #ColourBlindAwarenessDay or #ColorBlindAwarenessDay
07/09/2023 every 7th September International Day of Clean Air #CleanAirDay
10/09/2023 first Sunday after Labor Day Grandparents' Day (US) #NationalGrandparentsDay
10/09/2023 2nd week of September (starts on Sunday) National Truck Driver Appreciation Week (US) #NTDAW #NationalTruckDriverAppreciationWeek
11/09/2023 every 11th September Remembering 9/11 #NeverForget #September11th
12/09/2023 every 12th September Video Games Day #VideoGamesDay
12/09/2023 every 12th September National Day of Encouragement #DayOfEncouragement
13/09/2023 every 13th September Positive Thinking Day #PositiveThinkingDay
13/09/2023 12th on leap years, 13th other years, also celebrated on 7th January International Programmers' Day #ProgrammersDay
14/09/2023 every Thursday Throwback Thursday #ThrowbackThursday
14/09/2023 every 14th September National Live Creative Day #NationalLiveCreativeDay
15/09/2023 from 15th September to 15th October National Hispanic Heritage Month (US) #HispanicHeritageMonth
16/09/2023 changes every year Batman Day #BatmanDay
16/09/2023 every third Saturday of September World Cleanup Day #WorldCleanupDay
17/09/2023 every 17th September Social Media Managers Day #SocialMediaManagersDay
18/09/2023 every 18th September National Respect Day #RespectDay
18/09/2023 every 18th September International Equal Pay Day #EqualPayDay
19/09/2023 every 19th September International Talk Like a Pirate Day #TalkLikeAPirateDay
21/09/2023 every 21st September International Day of Peace #InternationalPeaceDay #PeaceDay
22/09/2023 every 22nd September National Singles Day #NationalSinglesDay
22/09/2023 every 22nd September Hobbit Day #HobbitDay
varies every year, begins at sunset 24th ends 25th at nightfall
Yom Kippur #YomKippur
24/09/2023 every last Sunday of September World Day of the Deaf #IDSignLanguages #WFDeaf
25/09/2023 every 25th September World Pharmacist Day #WorldPharmacistDay #PharmacistDay
25/09/2023 every Monday Motivation Monday #MotivationMonday #MondayMotivation
27/09/2023 every 27th September World Tourism Day #WorldTourismDay
27/09/2023 every 4th Wednesday in September National Fitness Day (UK) #NationalFitnessDay
29/09/2023 changes every year Mid-Autumn Festival #MidAutumn #MidAutumnFestival
30/09/2023 every 30th September International Podcast Day #InternationalPodcastDay

October Social Media Holidays 2023

Date Occurance of the event Event title Hashtags
01/10/2023 every 1st October International Coffee Day #InternationalCoffeeDay #CoffeeDay
01/10/2023 every 1st October World Vegetarian Day #VegetarianDay
02/10/2023 whole month of October Black History Month (UK & EU) #BlackHistoryMonth
02/10/2023 whole month of October Breast Cancer Awareness Month #BreastCancerAwarenessMonth #BreastCancer
02/10/2023 whole month of October National Cyber Security Awareness Month #NCSAM
04/10/2023 every 4th October National Taco Day #NationalTacoDay #TacoDay
05/10/2023 every 5th October World Teachers' Day #WorldTeachersDay
06/10/2023 every first Friday in October World Smile Day #WorldSmileDay
06/10/2023 Every 6th October Instagram's Birthday #InstagramBirthday
06/10/2023 Every 6th October World Cerebral Palsy Day #WorldCerebralPalsyDay #CerebralPalsy
08/10/2023 every 8th October World Dyslexia Day #EDADyslexiaDay #DyslexiaAwarenessWeek #DyslexiaAwarenessMonth
09/09/2023 second Monday in October Thanksgiving Day (Canada) #CanadianThanksgiving
09/10/2023 second Monday in October Indigenous Peoples' Day (US) #IndigenousPeoplesDay
10/10/2023 every 10th October World Mental Health Day #MentalHealthDay
12/10/2023 every 2nd Thursday in October World Sight Day #HopeInSight #WorldSightDay
13/10/2023 every Friday Flashback Friday #FlashbackFriday
14/10/2023 every 14th October National Dessert Day #DessertDay
16/10/2023 every Monday Celebrate the New Week! #NewWeek #HappyMonday #MondayMotivation
16/10/2023 every 16th October World Food Day #WorldFoodDay
17/10/2023 every third Tuesday in October National Pharmacy Technician Day #RxTechDay #PharmacyTechDay
18/10/2023 every 18th October National Chocolate Cupcake Day #ChocolateCupcakeDay #NationalChocolateCupcakeDay
18/10/2023 every 3rd Wednesday in October International Pronouns Day (LGBTQ+) #PronounsDay #InternationalPronounsDay
19/10/2023 every 3rd Thursday in each quarter Get to Know Your Customers Day #GetToKnowYourCustomersDay
21/10/2023 every 21st October Reptile Awareness Day #ReptileAwarenessDay
22/10/2023 every 22nd October National Color Day (US) #NationalColorDay
24/10/2023 every 24th October United Nations Day #UnitedNationsDay
26/10/2023 every 26th October Pumpkin Day #NationalPumpkinDay #PumpkinDay
26/10/2023 every 26th October Intersex Awareness Day (LGBTQ+) #IntersexAwarenessDay
28/10/2023 fourth Saturday of October Make a Difference Day #MakeADifferenceDay
28/10/2023 every 28th October in the US National Chocolate Day (US) #NationalChocolateDay
30/10/2023 every 30th October Checklist Day #ChecklistDay
31/10/2023 every 31st October Halloween #Halloween #HappyHalloween

November Social Media Holidays 2023

Date Occurance of the event Event title Hashtags
01/11/2023 all of November, pick any date Movember #Movember #Movember2023 #MensMentalHealthMonth
01/11/2023 every 1st November Author's Day #AuthorsDay
01/11/2023 every 1st Wednesday in November National Stress Awareness Day #StressAwarenessDay
02/11/2023 every 2nd November Day of the Dead #DiaDeMuertos #DayofTheDead
03/11/2023 every 3rd November Cliché Day #ClichéDay #ClicheDay
04/11/2023 every 4th November Common Sense Day #UseYourCommonSenseDay
05/11/2023 every 5th November Guy Fawkes (UK) #BonfireNight #GuyFawkes
06/11/2023 all of November, pick any date World Vegan Month #WorldVeganMonth
08/11/2023 every 8th November Science, Technology, Engineering, and Medicine (STEM) Day #STEMDay
08/11/2023 every 8th November National Cappuccino Day #CappuccinoDay #NationalCappuccinoDay
11/11/2023 every 11th November Veterans Day (US) #VeteransDay
11/11/2023 every 11th November Remembrance Day (Canada & UK) #RemembranceDay
11/11/2023 every 11th November Singles' Day (China) #SinglesDay
12/11/2023 changes every year Diwali (The Festival of Lights) #Diwali #FestivalofLights
13/11/2023 every 13th November World Kindness Day #KindnessDay
14/11/2023 every 14th November World Diabetes Day #WorldDiabetesDay
16/11/2023 third Thursday in November World Pancreatic Cancer Day #WPCD
17/11/2023 every 17th November Take a Hike Day #TakeAHikeDay
19/11/2023 every 19th November International Men's Day #MensDay #InternationalMensDay #MensMentalHealthMonth
19/11/2023 every 19th November World Toilet Day #WorldToiletDay
21/11/2023 every 21st November World Television Day #WorldTVDay
23/11/2023 every 4th Thursday in November Thanksgiving (US) #HappyThanksgiving #Thanksgiving
24/11/2023 Friday after Thanksgiving Black Friday #BlackFriday
25/11/2023 Saturday after Thanksgiving Small Business Saturday #SmallBusinessSaturday
26/11/2023 every Sunday Sunday Morning #SundayMorning #SundayLove #SundayVibes
27/11/2023 Monday after Thanksgiving Cyber Monday #CyberMonday
28/11/2023 Tuesday after Thanksgiving Giving Tuesday #GivingTuesday
30/11/2023 every 30th November St. Andrew's Day #StAndrewsDay

December Social Media Holidays 2023

Date Occurance of the event Event title Hashtags
01/12/2023 every 1st December World AIDS Day #WorldAIDSDay #AIDS
02/12/2023 every 2nd December International Day for the Abolition of Slavery #EndSlavery #AbolitionofSlavery
03/12/2023 every 3rd December Make a Gift Day #MakeAGiftDay
03/12/2023 every 3rd December International Day of Persons with Disabilities #DayofPersonsWithDisabilities
04/12/2023 every 4th December National Cookies Day #NationalCookieDay #CookieDay
05/12/2023 all of December, pick any date Make a Plan for Next Year #GoalSetting #2024 #WriteaBusinessPlanMonth
07/12/2023 changes every year, always begins on the 25th day of Kislev Hanukkah (Chanukah) #Hanukkah
08/12/2023 every 2nd Friday in December Christmas Jumper Day (UK) #ChristmasJumperDay
10/12/2023 every 10th December Human Rights Day #HumanRightsDay #HumanRightsMonth
11/12/2023 every Monday Motivation Monday #MotivationMonday #MondayMotivation
11/12/2023 every 11th December National App Day #NationalAppDay
13/12/2023 every 13th December National Cocoa Day #NationalCocoaDay #HotCocoaDay
14/12/2023 every Thursday Throwback Thursday #ThrowbackThursday
15/12/2023 every 3rd Friday in December Ugly Sweater Day (US) #UglySweaterDay #SweaterSeason
20/12/2023 every Wednesday Wednesday Wisdom #WednesdayWisdom
24/12/2023 every 24th December Christmas Eve #ChristmasEve
25/12/2023 every 25th December Christmas Day #MerryChristmas
26/12/2023 every 26th December Boxing Day (UK and Canada) #BoxingDay
26/12/2023 from 26th December to 1st January Kwanzaa (US) #Kwanzaa
26/12/2023 every 26th December National Thank You Note Day #ThankYouNoteDay #NationalThankYouNoteDay
31/12/2023 every 31st December New Year's Eve #NYE #NewYearsEve

How to use a social media tool Sendible to save time

There are a few ways you can use Sendible to level up your festive social media strategy. Here are our personal favourites:

  1. Use a built-in holiday calendar
  2. Use queues to schedule repeating holiday posts
  3. Utilise Smart Compose Box to tailor holiday content to each social media platform
  4. Schedule and approve holiday posts in bulk

1. Use a built-in holiday calendar

Indeed, the stunning calendar you laid your eyes on our webpage is now at your disposal in the form of expertly crafted, pre-scheduled posts. And yes, you got it right. Sendibe's calendar presents you with a delightful selection of over 300 pre-planned posts that you can schedule at your convenience.


Unlocking 300+ Social Media Holiday Calendar Ideas with Sendible

2. Use queues to schedule repeating holiday posts

Forget about celebrating holidays just once a year! With social media holidays like Motivation Monday, Throwback Thursday, and Get to Know Your Customers Day, there's always something to celebrate on a weekly, monthly, or quarterly basis. And with Sendible's convenient Queues feature, you can easily schedule and organise your social media posts for these recurring holidays.

Say goodbye to inconsistency and hello to promoting evergreen content with ease.


Keep your calendar filled with queues.

Group social media posts into campaigns and schedule them on specific days and at optimal times.

Explore publishing features

3. Utilise Smart Compose Box to tailor holiday content to each social media platform

Why waste time jumping between Instagram, Facebook, LinkedIn, Twitter, and TikTok to celebrate a holiday? With Sendible, you can do it all from one convenient place.

Simply select your channels, keep an eye out for alerts (Sendible will let you know if anything is missing or if your media is the wrong size), choose the best hashtags and timing, and you're good to go!


Save time when scheduling posts.

Schedule social media posts, images, and videos individually or in bulk as far in the future as you need.  With Sendible, you can tailor your client's posts to each platform by adding mentions, hashtags, emojis, and visuals.

4. Schedule and approve holiday posts in bulk

Creating a separate content pillar for holiday posts can be a game-changer, as it allows you to send the whole bunch for approval!

But instead of going through the hassle of using spreadsheets and manually uploading posts one by one, why not take advantage of Sendible's bulk feature? With this feature, you can upload all your posts at once and send them all for approval, all from a single platform. Talk about efficiency!

Manage and amplify multiple brands on social media with Sendible

Wrapping up

So, why not jump on the bandwagon and celebrate these social media holidays? There are plenty of amazing reasons why marketers should get in on the action and support meaningful causes.

With the power of social media, it's easier than ever to connect directly with people and make a difference for your brand or your clients. Join the conversation, and let's bring some attention to what matters!

We're excited to hear about your experiences, so don't hesitate to share. And while you're at it, feel free to explore our resource library, where you can find useful audit templates, campaign planning checklists, hashtag lists, and so much more.

Boost your efforts on social media with free templates and tips from top experts