So, you’ve just jumped off a successful discovery call with a prospective client. The client loved your enthusiasm and the social media management solution your agency could provide. Next steps? It’s time to send them your social media proposal.
Note: If you don’t already have your own, we recommend downloading our social media proposal template.
Most agencies overlook the importance of a good social media proposal and simply send an uninspiring quotation with a list of jargon-filled line items that don’t mean anything to the client. With so many agencies competing in your space, the social media proposal is a golden opportunity to influence whether your agency will receive a resounding “yes!” or an unenthusiastic “no” from prospective clients. With the ability to make or break the deal, the social media proposal is a chance for you to demonstrate that you understand the needs and goals of your clients and their businesses.
At Sendible, we have worked with thousands of agencies similar to yours to help them deliver a winning social media proposal. In some cases, we have gone so far as to accompany them on the pitch and demonstrate how our social media management software could solve the client’s needs.
This blog post lists a few lesser-known gems that you can include in your next social media proposal that will not only, sway the pitch in your favor but will generate more revenue for your agency.
How to create a social media proposal clients simply cannot refuse
1. Provide a portal your clients can sign into themselves
These days, it feels like just about everyone you know is launching a social media management agency. With so few barriers to entry and low overheads, it’s now easier than ever to get your agency off the ground. This is great for entrepreneurs like you, but it also means that this space is an extremely competitive one. In fact, if you do a quick Twitter search for “launching social media agency”, you’re bound to come across hundreds of tweets similar to this one:
In order to make your agency stand out, attract more clients and offer low prices like the one offered by 100 Pound Social at scale, you need to include a self-serve social media software solution as part of your proposal. The software solution you propose needs to be a unique offering that your clients can’t find elsewhere, preferably with your own branding.
There are two ways to achieve this:
- Spend months (or years) developing your own social media management solution OR
- Partner with a leading white label social media management software provider.
Having been involved in the development of the Sendible social media management platform for eight years, I know first-hand just how expensive and challenging building your own social media management solution can be. That’s why, at Sendible, we provide a completely white labeled social media management solution that you can offer your clients under your own branding.
Sendible’s White Label solution gives you the ability to offer all of Sendible’s services under a re-branded platform to your own customers. This means that when your clients sign into their accounts, they will only ever see your logo, color scheme and no mention of Sendible anywhere. In order to keep your costs as low as possible, we host the white label on our servers but on your domain with a simple CNAME redirect.
If you’d like to learn more about how this works so that you start including this option in your next social media proposal, you can arrange a free consultation and one of our product experts will be in touch to help.
2. Let clients share their social profile logins securely with your agency
With security and privacy breaches becoming a much more serious concern lately, you can no longer assume that your clients will simply trust your agency with their login details for Facebook, Twitter, Instagram, Pinterest and other social networks. The social media proposal is a great opportunity to reassure them and gain their trust by providing a secure mechanism for them to be able to grant your agency access to their social profiles without them needing to share their passwords in plain text with your team.
Right now, like most other agencies, I’m assuming you’re asking your clients to share their social media login details through a Google form or similar. Don’t be ashamed! This is they way almost all the agencies we speak with are requesting social media login details, so you’re no different! You need to use your social media proposal to build trust and somehow guarantee your clients that your agency is secure.
At Sendible, we’ve come up with a completely secure process for you to adopt that removes the need to store any of your clients’ usernames or passwords. We provide a widget that you can install anywhere on your website in under two minutes that allows your clients to securely grant you the ability to manage their social profiles by authenticating via the more natural, oAuth2 process flow. Best of all, you don’t need any coding knowledge!
The widget is completely customizable and can be re-branded to match your website. We like to think of it as Netflix for social media. You can select the social networking accounts that will appear on your website for clients to connect. Then, once your clients have connected their accounts, they will appear within your Sendible social media dashboard for you to manage on their behalf.
If you’re interested in finding out more, take a look at this article from our support site that explains how Client Connect works in a little more detail or get in touch with one of our agency consultants about getting this setup for your agency.
Over to you
Your social media proposal can make or break the potential for a long-term relationship with a prospective client. By including at least one of the four secret ingredients included in this article, you stand a much better chance of effectively communicating your USP and delivering a proposal they simply cannot refuse.
If you’d like Sendible to assist you with your next social media proposal, please use this form to get in touch. One of our social media agency specialists will be standing by to help you win your next big client!