If you ever needed a justification for the name The Information Age as it's applied to our current era, you need look no further than the popularity of and need for content curation as we know it today.
There's just too much stuff out there to read and look at. Too much. It never ends. So we need filters to find the best stuff worth reading and pass it on to us in an email newsletter, or in our social feeds, or wherever our portal of choice is for information consumption. We need it curated. We love it curated. It's so... convenient.
That's why it should be an integral part of your marketing strategy.
The Circle of (content) Life
First, let's go ahead and establish that curation does not supersede or replace content creation, it completes it. There is no curation without creation, and what we know as modern, web-economy curation is a powerful delivery system for your own content.
That means that you need to be mastering curation from two angles, curating others and getting into curated lists yourself. Curating others' content has become much simpler, especially with access to curation tools like those in Sendible's dashboard that automatically search for content similar to your most popular posts.
Getting your own content curated by others is more of a trick, but it can be done. Whenever you can get shared by someone that exposes your content to thousands or even millions of people, you're bound to pick up some new fans. It's just the law of averages. Or something scientific like that.
The Instagram Route
If you've got photos to share, one quick route to big audiences is getting shared by a content curation account. These get seen by hundreds of thousands of followers if not more. Benjamin Lee over at Itchban tells us all how to catch that passing star on Instagram and get propelled forth through the power of the curation account.
Lee runs a photo curation account himself (@awesupply) and has had his personal account (@itchban) featured on huge curation accounts multiple times, so he's definitely worth listening to on the matter.
According to Lee, it's really as simple as submitting the right photo to the right account, but he breaks it down into three easy steps:
1. Find a handful of curated accounts for your style that have good follower counts,
2. Make sure that your style fits the style of the account in terms of subject, style, and aesthetics, and
3. Submit your images with the appropriate hashtags.
In case you missed the change with hashtags at Instagram, you should know that your images are now categorized when they are submitted. What that means is that you need to add your hashtag when you submit the photo. Adding it later doesn't do much good because Instagram's filters all but ignore it if it wasn't added when you uploaded it.