Hotel social media managers need fresh content daily. And generating new, engaging posts is a constant, time-consuming challenge.
For multi-location hotels, the challenge is even greater.
You must scale production while maintaining brand consistency everywhere.
Our list of hotel social media post ideas is fast to produce and easy to adapt. We provide 20 high-impact ideas that move scrollers towards booking and show how to use technology to execute them across your entire hotel chain. We have also divided them into customer journey buckets, from top-of-funnel ideas to bottom-of-funnel ones.
Ideas to inspire and build brand awareness (top of funnel)
These posts focus on lifestyle, emotion, and visual storytelling. They drive traffic to your profile and inspire future bookings.
1. The 'day in the life' micro-vlog
Create a short, 15-second video (Reel, Shorts or TikTok). Follow a guest through a perfect day at your property. Start with an aesthetically pleasing morning coffee shot. End with a sunset view from the pool or balcony. Use trending, non-copyrighted audio.
2. Behind-the-scenes staff spotlight
Humanise your brand by showcasing your local team. Share a short post introducing a key team member. This could be your Head Chef or a friendly Concierge. To spice it up, you can also include their favourite thing or recommendation for the local area.
This builds an immediate emotional connection and trust. It also does wonders for local social media SEO. Keywords related to location will help your posts reach the right target audience.
3. Reposting authentic user-generated content (UGC)
UGC is the most trusted content available. Share a guest's stunning, candid photo or video (with permission). Tag the user and don't forget to add the specific location. This post serves as genuine social proof for potential guests.
Real-life example: The Henry Howard Hotel regularly pairs positive guest reviews, promos, or catchy captions with eye-catching property photos. Nothing builds trust with potential bookers better than seeing the hotel through the eyes of previous visitors.
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4. The destination fact vs. myth carousel
Create an informative carousel post. Debunk a common myth about your hotel's city or region. Or share a little-known, interesting fact. This highly valuable content positions your hotel as a knowledgeable local expert.
5. 'Guess the amenity' challenge
Use an engaging, interactive photo or video post. Show a zoomed-in shot of a unique feature. Ask followers to guess what it is (e.g., the pool tiling or the custom lobby art). Encourage comments by asking for the correct answer.
6. Relatable quotes paired with aspirational views
Share a quote like "Mentally, I'm here". Pair it with a dreamy photo of your resort's rooftop bar or pool. This content taps into wanderlust and performs well on visual platforms.
7. Virtual tour of a unique space
Post a 30-second video tour of a space beyond the guest room. Showcase the gym, spa, or a unique meeting room. Always include a person in the shot to make the space feel more inviting.
Real-life example: The Pig Hotels does a fantastic job with this type of post. They share candid videos of their garden and organic products, monthly menu, how their chef prepares a meal in an open kitchen, parties, and much more.
8. Throwback to a historical moment
Create a 'then and now' post. Share an old photo of your hotel or the surrounding area. Contrast it with a present-day photo. Use this to share a fascinating fact about your property's history.
9. Share property trivia
Post a quick trivia question about your hotel’s architecture or famous past guests. Use Instagram's Poll or Quiz sticker to encourage direct interaction. This is a simple but effective engagement.
10. Showcase an eco-friendly initiative
Modern travellers value sustainability. Highlight your hotel's green practices, such as solar power or local sourcing. This builds credibility and appeals to a conscious traveller segment.
Ideas to inform and drive consideration (mid-funnel)
The MOF (mid-funnel) posts offer practical value. They answer implicit questions that travellers ask before they book.
11. Answering common booking questions
Turn your top FAQ into a simple video or graphic. Common questions include: "Is parking included?" or "What time is check-out?" This content earns trust by offering genuine help.
12. The local neighbourhood walking tour
Record a quick video showing the three best attractions near your hotel. Focus on places within a five-minute walk. This hyper-local content shows the convenience of your location.
13. Seasonal package promotion (short video)
Highlight a current, limited-time offer. This could be a 'Spring Wellness Break' or a 'Family Summer Package'. Use compelling visuals and clear price details. Make the experience the hero, not the discount.
Real-life example: Amazonia Aqua Park, a spa centre and hotel in Timisoara, does a great job using its caption to break down what's included in the offer and answer all of the questions that one might have when making a decision. Remember, buying (booking) should be easy.
14. The 'what's included in your stay' checklist
Post an easily skimmable checklist graphic. List key value-adds like free high-speed Wi-Fi or complimentary access to the spa. This content assures guests of the total value they receive.
15. The 'room focus' deep dive
Dedicate an entire post to one unique room type. Use multiple visual slots to showcase the view, the bathroom, and the working area. Tailor the copy to a specific traveller (e.g., the business traveller).
16. Spotlighting food and drink creation
Show off your hotel restaurant's menu with a process video. Film your bartender crafting a signature cocktail. Share the story behind a signature dish. Food photography is a huge booking driver.
17. The 'before and after' room renovation
Show a renovation or seasonal decor refresh. Post a quick photo or video comparison. Use the caption to discuss the inspiration behind the change. This creates excitement and shows investment.
18. Share practical travel tips
Offer genuine advice to travellers visiting your region. This could be a "What to pack for a winter trip" guide. This content establishes your hotel as a helpful guide.
Ideas to convert and secure the booking (bottom of funnel)
The BOF (bottom of funnel) social media posts focus on urgency and a clear path to conversion. They must include a strong call-to-action (CTA).
19. The review spotlight graphic
Turn a glowing testimonial into a visually branded post. Use a large quote and the guest's first name. End with a clear, direct booking link in the caption. Social proof is a powerful converter.
20. Limited-time flash sale announcement
Use urgency to drive immediate conversions. Announce a 48-hour discount in a short, punchy post. Use phrases like "limited spots" or "only available this month". Ensure the booking link is directly available.
How to scale these post ideas across a hotel chain
Generating 20 new hotel social media content ideas is only half the battle. Multi-location hotel managers must also scale the execution.
And this is exactly where your social media management platform becomes essential.
Use a shared content library for on-brand visuals
The corporate team can upload all approved visual assets and templates. This includes logos, branded fonts, and high-quality photography. Local teams can access the library quickly and easily. This prevents the use of off-brand or low-quality visuals.
Streamline the approval process
The best chains use mandatory approval workflows to ensure consistency. Local teams draft the hyper-local ideas. The head office marketing team retains final approval. This keeps your content fresh but always on-brand and compliant.
Custom fields for location-specific details
Do not duplicate posts manually. Use Custom Fields to adapt one core post template for all properties. For instance, you can create the 'Flash Sale' post once. The system then dynamically injects each property's specific booking link and address into the correct version.
Schedule evergreen content in advance and recycle it
There are two types of social media content: evergreen and reactive. While reactive content is something you come up with based on a current trend, news, new features, sales, and much more, evergreen content is timeless. That means it's not time-bound. Map out what content is evergreen to you and form content pillars, e.g. Monday quotes, every other Thursday staff highlights, Happy hour announcements, UGC.
Once you do that, you can create a Smart Queue for each pillar and set it to publish pre-approved posts on whatever day you choose at whatever time works best. And the best part is that you can keep adding to them up to two years in advance, and once the queue is done, you can simply restart it.
Conclusion: Turn ideas into bookings
The most effective hotel social media post ideas are authentic and actionable. They blend aspirational content with clear value. By using the right technology, you can generate 20 ideas, apply them across 20 locations, and execute them perfectly. Stop wasting time on manual processes. Start using your time to generate bookings.
Ready to see how to manage your content, approvals, and reporting in one efficient hub?
Join our webinar to learn more: Book more stays: Q4 hotel social media playbook for multi-location hotels
Frequently asked questions (FAQ) section
What is the ideal length for a hotel social media video?
Short-form videos should be between 15 and 60 seconds. The key is to capture attention in the first two seconds. Keep the content fast-paced with quick cuts.
How often should a hotel post on social media?
Consistency is more important than frequency. Most experts recommend posting three to five times per week on platforms like Instagram and Facebook. Daily posting is recommended for Stories.
Should a hotel chain use the same content across all locations?
No. The core content and brand message should be consistent. However, 70% of your content should be tailored to local attractions, events, and community needs.
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