Why Sendible

Why teams that manage many brands choose Sendible

Sendible is a social media management platform for agencies, franchises and multi-location businesses. Across more than 1,000 reviews on G2 and Capterra, customers keep praising the same four things: how easy it is to use, the content calendar, managing many accounts in one place, and support from real people who reply quickly. Every plan includes unlimited users, so adding teammates or client logins never adds seat fees.

  • 14-day free trial
  • No card required
  • Cancel anytime
  • 4.5 / 5From 900+ reviews on G2
  • 4.6 / 5From 130+ reviews on Capterra
  • 17 yearsFounded in London in 2009
  • +18.5%Engagement for Hop after switching from Agorapulse

Four reasons customers choose Sendible, in their words

We analysed every written G2 and Capterra review from the last four years. These are the themes customers come back to most.

65% of reviews praise ease of use

Easy to learn, easy to hand over

Ease of use comes up more than anything else, and more often every year. New teammates and clients can find their way around quickly, without weeks of training.

54% praise scheduling and the calendar

A calendar for every brand

On G2, users rate our content calendar 9.3 out of 10, higher than Hootsuite, Sprout Social and Agorapulse. Workspaces give each client, brand or location its own calendar, profiles and settings, all under one login.

22% of recent reviews praise our support

Support from real people

On G2, customers rate our quality of support 9.0 out of 10, against 8.6 for Sprout Social and 8.2 for Hootsuite. Every plan includes live chat (9am to 10pm GMT) and 1:1 expert office hours, and Premium plans and above add a dedicated customer success manager.

18% of recent reviews praise approvals and teamwork

Approvals without per-seat fees

Collaboration is the fastest-rising theme in our reviews. On G2, our approval workflows score 8.6 out of 10, against 8.0 for Sprout Social and 7.8 for Hootsuite. With unlimited users on every plan, your whole team and your clients can work together without a fee for each seat.

Source: the 157 written reviews in Sendible's G2 (120) and Capterra (37) exports, 16 October 2022 to 16 October 2026. Themes are tagged from what each reviewer says they like most. G2 scores from G2’s comparison pages, 20 October 2026.

What customers praise most, by the numbers

The share of written G2 and Capterra reviews that praise each part of Sendible. Ease of use is the top theme in every period we looked at.

What reviewers praise most
  • Ease of use 65%
  • Scheduling and calendar 54%
  • Many accounts in one place 37%
  • Customer support 22%
  • Client and brand management 19%
  • Approvals and teamwork 18%
  • Value for money 14%
  • Reporting and analytics 13%

Source: the 157 written reviews in Sendible's G2 (120) and Capterra (37) exports from the last four years, to 16 October 2026. Sendible has more than 1,000 reviews across both sites in total. A review can praise more than one theme.

Switched from Agorapulse

“In terms of price to feature set, Sendible was a no-brainer, to be honest.”
Joshua Meehan
Digital Account Manager, Hop

Chose it for time saved

“The scheduling component of Sendible is a real godsend, because that has saved us hours and hours and hours.”
Louie Bettio
Marketing Director, RE/MAX Realtron (1,200 agents)

Chose it for ease of use

“I tried multiple platforms that were around Sendible’s price point, and found that Sendible was the most straightforward and easy to use for me.”
Founder and creative director
Small business, G2 review, February 2025

Pay for Workspaces, not seats

Most enterprise social media tools charge for every person who logs in. Sendible prices by Workspace and social profiles instead, so adding people never adds cost. When you add clients or locations beyond your plan, each extra Workspace brings 6 more social profiles, without a full plan upgrade.

How Sendible, Hootsuite, Sprout Social and Agorapulse charge for users
ToolHow users are charged Entry price, billed annually (USD)Billed monthly (USD)
Sendible Unlimited users on every plan From $30/mo for the whole team (Core, 1 Workspace, 6 social profiles) $35/mo
Hootsuite Per user From $99 per user/mo (Standard) Not published
Sprout Social Per seat From $79 per seat/mo (Essentials) $99 per seat/mo
Agorapulse Per user From $79 per user/mo (Standard) $99 per user/mo

Entry plans as published on each company’s pricing page, checked 20 October 2026. Hootsuite doesn’t show its monthly-billing rate on its plans page. Plans differ in features and profile limits, so compare like for like on our comparison pages.

For agencies and resellers

Put your name on it, and sell it

White label turns Sendible into your own social media platform. It’s an add-on for Elite and Enterprise plans, and our reseller programme lets you package it as tiered services for your clients, from self-service to fully managed.

  • Your brand, front and centre

    Your logo, colours and custom domain on the dashboard, approval emails and reports, so clients log in to your platform.

  • A new revenue stream

    Resell Sendible as your own product, as self-service access, a fully managed service, or both.

  • Win clients with a branded trial

    Send prospects to your own free-trial page and let them connect their profiles securely through your website.

  • Rare among enterprise tools

    Hootsuite, Sprout Social and Agorapulse don’t offer a white-label dashboard on their published plans.

Switching from another tool?

See how Sendible compares on pricing, users, approvals, reporting and white label, one tool at a time. Each page states where the other tool is stronger, too.

Questions teams ask before they choose

What is Sendible?

Sendible is a social media management platform for agencies, franchises and multi-location businesses. Teams use it to schedule and publish posts, approve content, reply to comments and messages, and report on results across many brands, from one login.

Why do customers choose Sendible?

Sendible has more than 1,000 reviews on G2 and Capterra. In the 657 written reviews we analysed, customers most often praise its ease of use (52%), scheduling and the content calendar (47%), and managing many accounts in one place (35%). In the last two years, approvals and teamwork (24%) and support (26%) have come up more often.

Does Sendible charge per user?

No. Every plan includes unlimited users, so you can add teammates and give clients their own logins at no extra cost. Plans are priced by Workspaces and social profiles. If you add clients or locations beyond your plan’s limits, you can add a Workspace, which brings 6 more social profiles, without a full plan upgrade.

How much does Sendible cost?

Plans start at $30/mo billed annually, or $35/mo billed monthly (USD), for the Core plan with 1 Workspace and 6 social profiles. Prices are also available in GBP and EUR. Every plan starts with a 14-day free trial, with no card required and no contract.

Can I white label and resell Sendible?

Yes. White label is an add-on for Elite (+$349/mo) and Enterprise (+$800/mo) plans, in USD. It adds your logo, colours and custom domain, and you can resell Sendible to your clients as self-service access or a managed service.

How is Sendible different from Hootsuite, Sprout Social and Agorapulse?

The biggest difference is pricing: those tools charge per user or seat, while Sendible includes unlimited users on every plan. Sendible also offers a white-label dashboard, which they don’t on their published plans. Our comparison pages go through each tool feature by feature, including where it’s stronger.

How hard is it to switch to Sendible?

Most teams start with the 14-day free trial. You can add social profiles in bulk, invite clients to connect their own accounts securely with Client Connect, and import content with the bulk importer. Book a demo and our team will walk you through setting up.