PRICING

Sendible vs Sprout Social: Which one scales with your team, not against it?

Both give you multi-network scheduling and reporting. The difference is what happens as your team and client list grow. Sprout Professional charges per seat and reserves client-facing approvals for a $399/mo tier; Sendible includes unlimited users and client approvals from $169/mo.

PLAN
Professional
$299/mo
billed yearly
Includes:

Priced per seat

Unlimited social profiles

Custom branded reports, manual delivery only

Internal approval workflows

Sprout Queue — 20 messages/day

24/5 live phone and chat support

PLAN
Premium
$169/mo
billed yearly
Includes:

Unlimited users

42 social profiles

Custom branded reports, automatically emailed

Post approvals & custom approval workflows

Smart content queues — 70 slots/plan

Dedicated onboarding

professional vs premium plan

Why teams switch from Sprout Social to Sendible

Every seat costs extra, starting at $299/mo.

Professional is priced per seat. Adding a teammate means adding to the bill every time. 

Client approval requires Advanced, $399/mo/seat.

Internal team approvals are included on Professional, but reviewing with someone who doesn't hold a paid seat, like a client, needs the $399/seat Advanced tier.

Team activity reporting is Advanced-only, $399/mo/seat.

Tracking response and case metrics at the individual user level isn't available on Standard or Professional. 

 

Employee Advocacy is a separate paid add-on.

Available from Standard up, but it's not bundled. Prospects need a demo to get pricing.

 

 

Unlimited users, always.

Every plan includes unlimited users. No per-seat cost as your team grows.

Clients can approve posts without a paid seat.

 

Unlimited users plus Client Connect means any client can review and approve content at Premium, $169/mo.

 

Team-level response tracking included from Premium.

Team Statistics — response times and message activity by individual user — is part of Sendible's custom reports and export data, no separate tier required. 

Team & advocate sharing, included from Premium.

Give employees, franchisees, or brand advocates ready-to-share content on your website. No separate add-on, no per-seat fee. 

OUR UNIQUENESS

How we compare to sproutsocial.

Rated among G2's top social media tools, Sendible skips the per-seat pricing and paid add-ons — unlimited users and client approvals are included from the Plus plan.

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Publishing & Scheduling
Content CalendarTooltipVisually plan and organise your scheduled posts.
A robust content calendar is provided for visual planning and scheduling.
A content calendar is provided for visual planning and oversight of your scheduled posts.
A visual content calendar is provided for planning and organising posts.
A visual content calendar is included for planning and organising posts.
A simple content calendar is provided for visual planning.
An intuitive visual content calendar is offered for easy drag-and-drop planning and comprehensive post review, ensuring flawless content delivery.
Smart QueuesTooltipOptimise post timing for maximum audience engagement.
Optimal send times for scheduling posts are offered.
Auto-scheduling is offered to publish posts at optimal times, but it may require manual setup.
Scheduling queues and optimal time suggestions are offered for post timing.
Post queues are offered, but optimal scheduling may require additional customisation.
Custom publishing schedules can be set.
Smart Queues intelligently schedule your content at the best times to maximise audience reach and engagement, boosting your content's performance effortlessly.
AI Content
Generation
TooltipQuickly create engaging post ideas and captions.
Integration with AI tools for content creation is offered.
An AI content generator for captions and ideas is provided to assist with content creation.
AI integration for content support may be offered.
AI credits are provided for content generation, with limitations on lower plans.
An AI assistant is included for content creation.
AI Content Assist helps you quickly generate engaging captions and overcome writer's block with unlimited use, ensuring you always have fresh ideas.
Bulk SchedulingTooltipSchedule multiple posts at once efficiently.
Bulk scheduling of posts is supported.
Bulk scheduling via CSV is allowed, supporting up to 350 posts at a time for efficient planning.
Bulk scheduling of posts is supported.
Bulk scheduling of posts via CSV upload is allowed.
Bulk scheduling of posts is supported.
Efficient bulk scheduling is supported, enabling you to plan and publish multiple posts at once with ease, saving valuable time.
Post CustomisationTooltipTailor content for each specific social media platform.
Customisation for posts across various platforms is allowed.
Basic post customisation is offered across platforms to adapt your content.
Customisation for posts across different platforms is allowed.
Basic post customisation is offered across platforms.
Basic post customisation for different platforms is allowed.
Detailed customisation is allowed for each social platform, ensuring your message is perfectly optimised for every audience and platform.
Engagement & Inbox
Unified Social InboxTooltipCentralise all your social media conversations.
A Smart Inbox for managing all social messages is featured.
A centralised inbox is provided for managing messages and comments from various social profiles.
A robust unified inbox is featured for managing all social conversations.
A centralised inbox is offered for managing messages and comments from select platforms.
A replies feature allows responding to comments.
A priority inbox unifies all messages, comments, and mentions from your social channels for streamlined, real-time responses, ensuring no interaction is missed.
Message AssignmentTooltipDelegate social conversations to team members.
Assigning messages to team members is allowed.
Assigning social conversations to team members for collaborative response management is allowed.
Assigning conversations to team members is allowed.
Assigning conversations to team members is enabled on higher plans.
Limited message assignment features are offered.
Easy assignment of social interactions to specific team members is enabled, promoting efficient and organised collaborative responses.
Real-Time
Notifications
TooltipGet immediate alerts for important social activity.
Real-time alerts are provided for social activity.
Real-time alerts are provided for mentions and messages across connected social accounts.
Real-time alerts are provided for social interactions.
Notifications for social interactions are provided.
Basic tracking of mentions and engagement metrics is offered.
Real-time notifications are delivered via email or Slack, ensuring you never miss an important interaction or urgent mention.
Analytics & Reporting
Basic AnalyticsTooltipTrack key performance metrics of your social media.
The Standard plan includes basic profile, post, and trend reports.
The Professional plan includes basic analytics reports on profile and post performance.
The Standard plan includes basic reports.
The Essentials plan includes basic analytics for tracking performance.
The Essentials plan provides basic analytics on post performance.
The Creator plan provides essential quick reports to monitor the overall performance of your social networks, keeping you informed.
Custom ReportsTooltipBuild tailored reports focusing on specific metrics.
Customisable reports are offered on higher-tier plans to allow for more specific data analysis.
Customisable reports are offered on higher-tier plans to allow for more specific data analysis.
Advanced and customisable reports are offered on higher-tier plans.
Advanced and customisable reports are offered on higher-tier plans.
More detailed reporting is offered on higher plans.
Custom reports are enabled, allowing you to focus on the specific metrics that matter most to your strategy and export data easily.
Report SchedulingTooltipAutomate the delivery of your performance reports.
Scheduled reports are provided on higher-tier plans.
Report scheduling is offered on higher plans for regular delivery of analytics data.
Automated reports are provided on higher-tier plans.
Automated PDF reports are offered on higher plans.
Automated report scheduling may not be available on lower plans.
Automated reports can be scheduled for regular delivery to your inbox or directly to clients, ensuring timely insights.
Audience InsightsTooltipUnderstand demographic and behavioural data of your followers.
Audience insights are provided to help understand follower demographics and behaviour.
Some audience insights are provided to help understand follower demographics.
Audience insights are provided to help understand follower demographics and behaviour.
Some audience insights are provided to help understand follower demographics.
Basic audience insights are provided.
Audience insights are offered to help you understand your followers better, informing more targeted content strategies.
Collaboration & Workflow
User ManagementTooltipControl access and permissions for team members.
The Standard plan is for 1 user, with additional users adding significant cost.
The Professional plan is for 1 user, with more users available on higher, more expensive plans.
The Standard plan is for 1 user, with additional users adding to the cost.
The Essentials plan is for 1 user, with additional users requiring higher plans.
The Essentials plan is for 1 user, with costs increasing per additional user.
The Creator plan supports 1 user/calendar, with flexible and cost-effective scaling options for teams on higher plans, adapting to your growth.
Approval WorkflowsTooltipStreamline content review and publishing processes.
Robust approval workflows are offered on higher plans to manage content submissions.
Detailed approval workflows are offered on higher plans to manage content submissions.
Content approval workflows are offered on higher plans.
Client approval workflows are offered on agency-focused plans.
Limited approval workflow features are offered.
Intuitive approval workflows are provided, simplifying content review for internal teams or clients, ensuring brand consistency and quality.
Team AssignmentsTooltipDelegate tasks and responsibilities within the platform.
Team assignments are allowed for social inbox items.
Team assignments are allowed for social inbox messages and tasks.
Team assignments are allowed for social inbox items.
Team assignments are allowed for social inbox interactions.
Limited team assignment features are available on lower plans.
Team assignments are facilitated for interactions and tasks, promoting efficient and organised collaboration across your team.
Customer SupportTooltipGet assistance and resolve issues with platform usage.
Some users find that customer support can be less responsive or comprehensive at lower tiers.
Some users have reported mixed experiences with customer support responsiveness and issue resolution.
While generally good, some users have reported varying response times and support experiences.
There are reports of delays or less comprehensive solutions from customer support.
Support is available, but some users may find direct personal assistance less prominent on lower plans.
Customer support consistently receives high praise for its prompt, helpful, and human approach, ensuring reliable assistance whenever you need it.
Client ManagementTooltipTools for agencies to manage multiple clients effectively.
Client management features are offered for agencies on higher-tier plans.
Client management features are offered for agencies on higher-tier plans.
Client management features are offered for agencies on higher-tier plans.
Client management features are offered for agencies on higher-tier plans.
Client management features are available on higher-tier agency plans.
Robust client management tools are provided for agencies, including custom dashboards and client-specific reporting, streamlining agency operations.
Integrations & Supported Networks
Social NetworksTooltipConnect and manage all your social media profiles.
Integration with Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, and YouTube is supported.
Integration with Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, and WhatsApp Business is supported.
Integration with Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, and Google Business Profile is supported.
Integration with major platforms like Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, and TikTok is supported.
Integration with Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and Pinterest is supported.
Integration with all major social networks, including Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, and more, offers comprehensive coverage for your needs.
Third-Party AppsTooltipExtend functionality with external applications.
Integration with various business tools like Canva, Zendesk, and CRMs is offered.
Integration with various apps and tools is offered to enhance core functionality.
Integration with various tools like Canva and Bitly is available.
Integration with tools like Canva and Bitly is available.
Integration with tools like Canva and Zapier is available.
A robust suite of integrations with popular tools like Canva, Google Drive, and more, streamlines your social media workflow.
Media LibrariesTooltipStore and organise your social media assets.
A content library is included for storing and accessing social media assets.
A content library is included for storing and accessing social media assets.
A content library is included for storing and accessing social media assets.
A content library is included for storing and accessing social media assets.
A content library is included for storing and accessing social media assets.
An integrated media library is provided to easily store, organise, and access all your visual content for posts, enhancing efficiency.
URL ShortenersTooltipCondense long links for social media posts.
Integrated URL shorteners are available.
Its own URL shortener is provided, and integration with others like Bitly is available.
Integrated URL shorteners are available.
Integrated URL shorteners are available.
Integrated URL shorteners are available.
Bitly URL shorteners are offered to keep your posts clean and track click performance easily.

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Frequently asked
questions.

Sendible Premium is $169/mo billed annually and includes unlimited users. Sprout's comparable Professional plan is $299/mo per seat, billed annually — so the Sprout price multiplies with every teammate, while Sendible's doesn't. 
Sprout's cost comes from its per-seat model layered with tier-gating: Standard ($199/seat) is limited to 5 profiles with no team-collaboration features; Professional ($299/seat) is needed for tagging, reporting, and internal approvals; Advanced ($399/seat) is needed for sentiment analysis and API access. Each seat pays that same tier price regardless of how much the person uses the platform. 
Yes. Sendible includes unlimited users on every plan, including Core. Sprout prices every plan per seat, so the cost rises with every person added, regardless of how often they use it. 
This is a specifically documented complaint about Sprout: Every seat costs the same price whether that person logs in daily or once a month. Sendible's unlimited-user model means adding an occasional stakeholder costs nothing extra. 
On Sprout, one connected account on one network (e.g. one Facebook Page, one Instagram account) counts as one profile. On Sendible, a social profile is a single connected account you publish to, allocated per Workspace — 6 profiles per Workspace.

Multiple independent reviews (Capterra among them) cite contract lock-in, auto-renewal, and difficult cancellation as recurring complaints about Sprout Social specifically. Sendible's own terms allow cancellation at any time through your account's Subscription page, with access continuing until the end of your current paid-up period — no fixed-term lock-in unless you've signed a specific custom agreement (e.g. White Label). 

Reviewer sentiment is split in a specific, sourced way: Capterra shows Sprout Social's Ease of Use at 4.4/5 but Value for Money at 3.9/5 — a real, citable gap between how usable people find it and how justified they feel the price is. 

Sendible's Workspaces keep each client's content, approvals, and reporting separate inside one account, with unlimited users so every client stakeholder can be added without extra seat costs. Premium includes 7 Workspaces; Elite includes 15. Need more? Additional Workspaces can be added at a per-Workspace cost that decreases with higher plans: $35/mo on Core, $30 on Plus, $25 on Premium, $20 on Elite, $15 on Enterprise — each one also adds 6 more social profiles.

Internal team approvals are included on Sprout Professional ($299/mo/seat), but reviewing with someone who doesn't hold a paid seat — like a client — requires Sprout's Advanced plan at $399/mo/seat. Sendible includes unlimited users and client approvals from Plus, at $84/mo annual billing ($99/mo monthly billing). 

Sprout's team activity reporting — response and case metrics by individual user — is Advanced-only ($399/mo/seat). Sendible covers the same ground through Team Statistics in its custom reports and export data, included from Premium ($169/mo). 

No. Every Sendible plan includes unlimited users, so adding teammates, clients, or approvers doesn't add to your bill — unlike Sprout's per-seat pricing, which does.

Still have questions?

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