Social Media Marketing

Creating Social Media Graphics? Here Are 8 Ace Photo and Video Tools

3 October, 2023
9 min read
David Hartshorne

Looking to get your brand noticed on social media?

Then it's time to up your game and improve your visual content with impressive images, animated GIFs, and captivating videos.

Not sure where to start?

In this article, you'll discover the best tools for creating stunning social media graphics to attract and engage your audience. These are:

  1. Canva
  2. GIPHY
  3. Adobe Spark
  5. Lightroom and Photoshop CC
  6. Lumen5
  7. Animoto
  8. CloudApp
  9. Bonus: websites for sourcing royalty-free stock photos like Unsplash and Pixabay

Millions of royalty-free photos and GIFs at your fingerprints

1. Canva

social media graphics canva header

Canva has everything you need to design your social media graphics. The drag-and-drop editor – available for desktop and mobile devices – gives you complete control over the design process.

Best for

Use Canva's templates for all your social media graphics, from Facebook covers to Instagram Stories.

How does Canva work?

1. Choose a template

To start your design, try one of the pre-sized templates for social media posts:

social media graphics canva social media posts

There are also templates for social media headers and banners:

social media graphics canva social media headers

Alternatively, you can start with a blank canvas and create a custom design.

2. Enhance the design

Next, it's time to add your personal touch to your chosen template:

  • Upload images or select from the millions of stock photos, vectors, and illustrations in Canva:

social media graphics canva images

  • Edit your images using the built-in tools to crop, flip, and filter:

social media graphics canva photo editor

 - - > Pro Tip: Canva also has a standalone photo editing app < - -

  • Swap or add elements including icons, shapes, and lines to your design:

social media graphics canva elements

3. Add text

When it comes to adding text to your design, there's a wide range of fonts to choose from:

social media graphics canva fonts

You can format your text using Size, Color, Bold, Italic, Capital, Alignment, and Spacing options to achieve the perfect design.

4. Share your design

Once you've finished your design, download it to your computer or post directly to Twitter.


Canva is available as a 'Forever Free' option with limited features. But for team collaboration and extensive features like animation or brand kit , you'll want the 'Canva for Work' option starting at $12.95 per team member per month.



social media graphics giphy header

GIPHY is best known as the leading source for GIFs, and you can access it right from your Sendible dashboard! Its huge database of GIFs covers various categories including Animals, Holidays, Food & Drink, Memes, Emotions, and Cartoons:

social media graphics giphy category menu

But you can also create your own GIFs using GIPHY's online GIF Maker tool.

Best for

GIPHY is best for creating GIFs and short videos that entice, entertain, and engage your audience.

How does GIPHY work?

Click the 'Create' button to get started:

social media graphics giphy gif maker 1

Choose from three sources:

  • Photos - use multiple images, photos, or GIFs to create a GIF slideshow.

  • Videos - trim an existing video into a GIF and add captions or stickers.

  • URL - use a video, image or GIF previously published on YouTube, Vimeo, or GIPHY to create a custom GIF.

social media graphics giphy gif maker 2

>> Follow our step-by-step guide on how to create a GIF for your business <<

When you've created your GIF, you can share or download it using one of these options:

  • Click ‘Copy Link’ to get a link for your GIF so you can share it in your social media posts.

  • Use the ‘Embed’ code to embed the file on your blog or website.

  • Use the 'Share It' buttons to share straight to Facebook, Twitter, or Instagram.

social media graphics giphy gif maker 3

More GIPHY apps

Aside from its GIF Maker, GIPHY has four more apps:


All the GIPHY apps are free.


3. Adobe Spark

social media graphics spark header

Adobe Spark is a suite of three design tools - Spark Post, Spark Video, and Spark Page - that lets you make graphics and videos for social media, plus standalone web pages. Each tool is also available as a mobile app so you can automatically sync between your computer and mobile device.

Best for

Use the professionally-designed Adobe Spark templates to create posts and videos for social media.

How does Adobe Spark Post work?

social media graphics spark post header

Spark Post lets you quickly create social graphics – pick a design, add your text, and apply filters.

1. Start with a template

The easiest way to get started is with a pre-made template:

social media graphics spark post template

The image and text options already look smart. But you also have the opportunity to start from scratch.

2. Transform the look

You can change the look-and-feel of a template by selecting a different theme from the 'Design' menu:

social media graphics spark post transform

3. Make your text pop

Each template has complementary primary and secondary fonts. You can instantly change the text appearance using the formatting options - Font, Alignment, Size, Spacing, and Capitalization. If you want to change colors, then there's an array of suggested palettes, plus the option to select your own:

social media graphics spark post styles

4. Auto-resize your designs

Spark Post can resize your design for different platforms. So, if you created an Instagram post, you can convert it to Facebook, Twitter, Pinterest, and more with one click.

  • From Instagram:

social media graphics spark post resize 1

  • To Facebook:

social media graphics spark post resize 2

5. Share your design

Finally, share your finished designs via social media or email, or download to your computer:

social media graphics spark post share

How does Adobe Spark Video work?

social media graphics spark video header 2

Spark Video lets you create compelling video stories by combining photos, video clips or icons with background music.

1. Pick a story template

Begin creating your video with one of the pre-configured story templates, or start from scratch:

social media graphics spark video template

2. Choose your theme and layout

For each frame, add a video clip, photo, icon or text, and decide on the visual style and theme for your story. Each theme includes built-in transitions and motion.

  • Layout - Fullscreen, Split-Screen, Caption, Title and Text:

social media graphics spark video layout

  • Theme - Colors and Fonts:

social media graphics spark video theme

3. Make your video sound amazing

You can add background music to your video either using the free built-in soundtracks or uploading your personal music. You can also adjust the volume throughout the video to highlight key moments:

social media graphics spark video music

If you're creating an explainer video or announcing an event, you can also record your own voice commentary.

4. Resize your video

Spark Video allows you to resize your video – choose from Widescreen or Square:

social media graphics spark video resize


Adobe Spark is part of Creative Cloud and is available as a free app with limited features with a watermark. The premium versions - starting at $9.99/month - for individuals and teams allow you to replace the Adobe Spark logo with your own and save your brand colors to templates for quicker and consistent design creation.


VEED.IO's video editing software and video converter make it simple to create and edit videos for any purpose. With a few clicks, you can add effects, transitions, and more to make your videos look professional and polished. You can also convert your videos to any format, so they can be watched on any device.

Best for

VEED.IO is best for creating marketing videos, product demonstrations, and social media posts that are professional-looking with beautifully designed templates, animations, and effects.

How does VEED.IO work?

1. Upload your video

You can either upload your own video or record it on the platform itself. 

VEED.IO process for uploading new videos

VEED.IO also has a library of premade video templates you can choose from.


VEED.IO's template library

2. Edit your video

VEED.IO gives you the power to resize, cut, trim, change the background and add text and subtitles to your videos.

VEED.IO's project settings for video editing


This tool also offers a ton of stock audio to choose from in case you want to change or add music to your videos.

VEED.IO's library of stock audios


With VEED's video filters, you can transform your videos into a classic look by trying out the VHS filter, from a vintage look, or sepia, glitch, strobe, black and white, you name it.


VEED.IO's video filters

3. Export

Once you're done editing your video, you will have the option to either download it to your computer or share it directly to your social media or via link.


VEED.IO is free to use with limited features and a watermark. If you want extended video export length with no watermarks, you can opt-in with the basic subscription which is $18/month, or go with the pro access for $30/month if you need translation, storage, and brand tools.


5. Lightroom and Photoshop (Adobe Creative Cloud Photography)

social media graphics adobe cc photography plan

Image source: Adobe

Lightroom and Photoshop are well-known and respected products with professional photographers and designers. For years they existed as desktop software programs, but nowadays both apps form part of Adobe's Creative Cloud Photography plan, or can be purchased individually.

Best for

Use the advanced photo editing and design capabilities of Lightroom CC and Photoshop CC to create more distinct social media graphics.

How does Lightroom work?

social media graphics lightroom header

Lightroom CC is a powerful photo editing app that lets you edit, organize, store, and share your photos from anywhere. Note that this version is different to Lightroom Classic which is only available on desktop.

1. Edit

Because it's cloud-based, you can edit your full-resolution photos on the web, plus your desktop or mobile devices, and keep everything in sync. Sliders and filters make it easy to get your photo looking just right:

social media graphics lightroom editing

2. Organize

Searching your photo library is made simpler with Adobe Sensei. It uses machine learning to recognize the people and other content in your photos and then applies searchable keywords.

social media graphics lightroom organization

3. Store

Both your original full-resolution photos and edits are backed up to the cloud. And you can always add more storage to your plan when required:

social media graphics lightroom storage

4. Share

You can share your photographs with clients and colleagues, or post photos directly to social sites. Better still, you can use them in Adobe Spark to create graphics and video stories.

How does Photoshop work?

social media graphics photoshop header

Photoshop CC is a complete set of graphic design and photography tools that allows you to transform your images into anything you can imagine.

1. Transform your photos

The Photoshop CC tools let you:

  • Adjust, crop, remove objects, retouch, and repair old photos.

  • Combine multiple images into rich, multi-layered artwork.

  • Work with branded templates for social media graphics.

  • Turn photos into paintings or 3D objects.

  • Play with color and effects.

2. Create new designs

The opportunities are almost endless with these two apps. While it may take longer to learn, it can be well worth it as you can create branded templates for your social media graphics with unique design features!

For example, graphic designers, illustrators, and artists use Photoshop CC to create images with pencils, pens, markers, and brushes that 'feel real':

social media graphics photoshop design

Image source: Behance


Adobe lets you choose your combination of tools and cloud storage, these are the prices for individuals:

  • Lightroom CC plan - includes Lightroom CC and 1 TB of cloud storage - $9.99/month.

  • Photography plan with 20 GB of cloud storage - includes Lightroom, Lightroom Classic and Photoshop - $9.99/month which goes up to $19.99/month with 1 TB of cloud storage.

  • Adobe All Apps plan with 20+ creative desktop and mobile applications - includes Photoshop, Lightroom, Lightroom Classic, Illustrator, Premier and other apps with 100GB of cloud storage - $49.99/month.


6. Lumen5

social media graphics lumen5 header

Lumen5 transforms published articles and other text-based content into social videos. It’s as simple as adding the link of the blog and the tool will help you create the video, or you can use the subheadings in your blog instead.

Best for

Lumen5 is best-suited to creating video from existing articles, blog posts and other text-based content.

How does Lumen5 work?

1. Source your content

Begin by entering an article link or copying and pasting your text into the app. Lumen5 automatically creates a video storyboard using its Natural Language Processing algorithms:

social media graphics lumen5 start

2. Select visuals and audio

Now you have the basis of your video, and you can start arranging the story, images, and audio. The platform includes a built-in media library of copyright-free photos, videos, icons, and audio tracks. Plus, you also have the option to upload your own files:

social media graphics lumen5 media

3. Apply your branding

The next stage is to apply your branding by adding a logo, and choosing fonts and colors:

social media graphics lumen5 brand color

4. Share your video

Once completed, you can download and share the video:

social media graphics lumen5 publish

>> Follow our step-by-step guide on how to create your first social media video using only text <<


Lumen5 is available for free with limited features. The premium plans start from $49/month and include high-resolution video, square and vertical formats, plus custom theming.


7. Animoto

social media graphics animoto header

Animoto lets you create professional slideshow videos using a combination of photos, video clips, and text.

Best for

Use Animoto for creating storyboard videos that get your brand noticed and your audience engaged.

How does Animoto work?

1. Select a video storyboard or start from scratch

Animoto comes with some pre-built storyboards including editorial content, ads and promotions, seasonal sales, and how-to guides, which makes it easy to get started. Choose the storyboard style to set the tone:

social media graphics animoto 1

2. Add your photos, video clips, and text to customize your video

The next step is to drag-and-drop images and video clips into your storyboard:

social media graphics animoto 2

Then edit the text by changing fonts, transitions, and colors, before choosing a song from the library of licensed music:

social media graphics animoto 3

3. Produce your video and share

Once you’ve finished producing your video, you can share it directly to Facebook, Instagram, and YouTube. Plus, you can also email your video, download it to share on other platforms, or embed it on your website.


Animoto has three pricing plans - Personal, Professional, and Business - starting from $8/month. Premium plans benefit from higher resolution videos (HD 1080p) and more storyboards, images, fonts, colors, and songs.


8. CloudApp

social media graphics cloudapp header

CloudApp is an easy-to-use screen recorder that lets you capture, share, and store your ideas in the Cloud. You can click-and-drag to capture your recording area for both images and video.

Best For

Use CloudApp for capturing screenshots, creating GIFs, and recording screen and webcam videos to improve communication.

How does CloudApp work?

1. Capture your screen

Take a screenshot and share it with colleagues and clients via a shareable link or drag-and-drop it into your apps and documents:

social media graphics cloudapp screen capture

2. Create GIFs

Create GIFs, animated GIFS, screen capture GIFs, plus convert existing videos into GIF snippets. Use your finished GIF to explain difficult concepts or add some fun to your social stream:

3. Annotate your images

You can enhance your screenshots and GIFs with annotations – arrows, lines, shapes, emojis, and drawings – plus blur any sensitive information.

social media graphics cloudapp annotate

4. Record videos

Aside from short screen capture GIFs, you can also record longer HD videos. Plus CloudApp also allows you to create personalized videos with your webcam:

social media graphics cloudapp webcam record

5. Record your screen and webcam at the same time

Take things one step further and record your screen and webcam at the same time so that you can add a face to your explainer videos and product demos:

social media graphics cloudapp screen webcam recording copy

6. Upload and share files

CloudApp also allows you to upload large files of any type and turn them into shareable links with password protection and expiration dates.


CloudApp has a range of plans - starting with a 'Forever Free' option - for individuals and teams. The advanced premium features include collaboration, custom branding, and secure sharing.


9. Bonus: Royalty-free stock photo websites like Unsplash and Pixabay

Unsplash and Pixabay are excellent sites to visit when you're looking for photos and videos for your social media posts. Plus you can also upload these free images into some of the tools mentioned above.


social media graphics unsplash header

Unsplash has over 550,000 free high-resolution photos provided by a generous community of photographers. New images are hand-selected and added to the huge library every day. From there, you can:

  • Search for photos using keywords; e.g. social media

social media graphics unsplash search

social media graphics unsplash collections

social media graphics unsplash categories


social media graphics pixabay header

Pixabay has a collection of over 1.5 million royalty free images and videos. You can filter your search by orientation, category, size, and color:

social media graphics pixabay search

Pixabay has three types of images:

  • Photos:

social media graphics pixabay photos

  • Illustrations:

social media graphics pixabay illustrations

  • Vector graphics:

social media graphics pixabay vectors


Both Unsplash and Pixabay provide photos that are free to use for commercial and non-commercial purposes. You don't have to credit the photographer, although it is appreciated when possible.

Wrapping up

With all these brilliant tools, there's no excuse for not creating visual content.

Whether you're working in-house or at an agency, beginner or advanced, it's time to start creating your super social media graphics!

Be sure to let us know which tools you're using and what graphics you created.

Holiday calendar by Sendible helps your create fun content for social media