Just over the past year, content marketing has really taken the spotlight in business strategies. And when discussing content, there's a lot more to it than just simple text. People learn in many different ways, and because many individuals are either hands-on or auditory learners, sharing video content is becoming a definitive method for business success in 2014. Sendible's social media management dashboard integrates with YouTube allowing users to upload and schedule video content to be released at optimal times.
Incorporating video or even an infographic as a form of content can prove to be an incredibly effective way to promote a brand, as well as set a business apart from the rest of their competitors. Not only do videos offer an auditory piece, but they also provide a visual outlet as well, both of which can greatly impact the overall success of a content marketing strategy.
According to this infographic by the year 2017, traffic from video content will account for 67% of all consumer web traffic. With the increasing number of consumers spending their time on popular video sites, like YouTube and Vine, it just makes sense for every business to incorporate video into their marketing campaigns.
But with so many platforms to choose from today, your best course of action will be to do your research and select the one that will benefit your brand most effectively. Can't make up your mind? Take a moment to review the infographic below. It offers plenty of interesting statistics about the most popular video platforms today, as well as what each one does best.
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