What to Post on Bluesky: 21+ Content Ideas for Different Industries

With over 35 million users and counting, Bluesky is fast becoming a go-to platform for brands that value authenticity, decentralisation, and early-mover opportunities.

But what exactly should you post?

This guide offers content ideas tailored by industry, and each section includes:

• Suggested tone and content pillars
• Six ready-to-use post ideas
• Best practices for the platform
• Repurposing advice from Threads or X

News and media

Suggested tone: Transparent, urgent, informative

Content pillars: Headlines, commentary, transparency, media ethics, community engagement

Post ideas:

1. Breaking news with a direct link to your site

2. A live update thread for developing stories

3. Behind-the-scenes look at your newsroom’s daily routine

4. Quote a journalist’s insight and ask for public opinion

5. Post story corrections or editorial clarifications publicly

6. Use Bluesky-exclusive posts for early scoop previews

Best practices:

• Keep updates timely and concise

• Use threads for deeper commentary

• Monitor trending feeds to join news-related conversations

Repurposing from Threads/X:

• Threads content may overlap well if it's commentary-driven

• X headlines can be reused, but reworded with less sensationalism for Bluesky

• Use Sendible’s AI Assist to reframe headlines into conversation starters

Education and research

Suggested tone: Insightful, professional, curious

Content pillars: Knowledge sharing, academic events, student success, publications

Post ideas:

1. Share a new research paper with key takeaways

2. Weekly student spotlight posts

3. A thread explaining a complex concept in simple terms

4. Promote webinars or public lectures

5. Academic humour or “Professors of Bluesky” features

6. Celebrate graduations or academic wins

Best practices:

• Simplify academic language for wider accessibility

• Link to your institutional content for deeper reading

Repurposing from Threads/X:

• Threads content works well if it’s long-form or educational

• Twitter threads may need tone adjustments to feel more conversational

• Use Sendible’s AI Assist to humanise or simplify academic jargon

Tech startups and SaaS

Suggested tone: Visionary, transparent, witty

Content pillars: Product updates, behind-the-scenes, team insights, culture

Post ideas:

1. Announce product updates or changelogs

2. Share “things we learned building this feature” threads

3. Developer AMA (ask me anything)

4. Early access invitations with feedback callouts

5. Share customer onboarding tips or FAQs

6. Highlight team members and their roles

Best practices:

• Emphasise authenticity over polish

• Be open about the building journey and invite user feedback

Repurposing from Threads/X:

• Developer updates from X can be repurposed almost directly

• Threads content may be too polished—rewrite for a more relaxed audience

• Sendible’s AI Assist can help you strip away marketing language and refocus on value

Ethical and sustainability-focused brands

Suggested tone: Purpose-driven, relatable, optimistic

Content pillars: Sustainability tips, community stories, ethical sourcing, culture

Post ideas:

1. Highlight your latest sustainability milestone

2. Post a week-in-the-life of your ethical supply chain

3. Feature user-generated content that aligns with your mission

4. Share an “eco myth-busting” thread

5. Invite followers to join a challenge (e.g., plastic-free week)

6. Celebrate team volunteering days

Best practices:

• Avoid overt promotion; instead, educate and inspire

• Use storytelling to humanise your brand

Repurposing from Threads/X:

• Threads content may work with light edits

• X posts may need to be softened or expanded for a less transactional tone

• Sendible’s AI Assist can help rewrite content into story-driven formats

Entertainment, gaming and consumer brands

Suggested tone: Fun, energetic, community-first

Content pillars: Fandom, behind-the-scenes, memes, launches

Post ideas:

1. Share character art

2. Launch a fan art thread with repost permissions

3. Tease product drops with GIFs or countdowns

4. Ask silly polls (“Which villain would win?”)

5. Share creator bloopers or raw takes

6. Re-share and react to community memes

Best practices:

• Lean into fan culture and user content

• Keep posts visual, casual, and interactive

Repurposing from Threads/X:

• Threads = likely repurposable, especially for behind-the-scenes

• X content should be adapted for more community-centric tone

• Use AI Assist in Sendible to add humour or remove overly polished copy

Healthcare and wellness

Suggested tone: Trustworthy, compassionate, educational

Content pillars: Tips, wellbeing, expert advice, public awareness

Post ideas:

1. Post daily wellness tips tied to awareness days

2. Introduce practitioners or staff with personal quotes

3. Host myth-busting health threads

4. Share visuals like food swaps, breathing exercises, or morning routines

5. Talk about the intersection of mental and physical health

6. Share real patient journeys (with permission)

Best practices:

• Avoid jargon and keep posts visually clear

• Participate in health observances and movements

Repurposing from Threads/X:

• Threads content works well if repackaged visually

• X posts may need tone softening and longer formats

• Use Sendible’s AI Assist to create more accessible language

Real estate and local services