Scaling Hospitality Marketing: How Hop Achieved 18.5% Engagement Growth with Sendible

Meet Joshua Meehan, Digital Account Manager at Hop

Hop is a premier UK-based hotel software company providing a full-service, cloud-based property management system (PMS) designed to simplify operational friction for hospitality providers.

As Digital Account Manager, Joshua Meehan leads all digital marketing initiatives, from social media and email marketing to paid media campaigns. Targeting high-level hotel decision-makers, owner-operators, and the rapidly growing micro-accommodation sector (such as pubs with rooms expanding via their Hop Lite software), Joshua needed a social media management solution that provided both strategic depth and day-to-day operational efficiency.

The challenge: Overcoming "clunky" workflows and rigid reporting

Before discovering Sendible, Hop relied on Agorapulse to manage their multi-channel social presence. However, as the digital team grew and campaign demands increased, the legacy platform became a significant bottleneck. Joshua described the software as "clunky" feature-wise, lacking the adaptability required for professional B2B marketing.

The primary point of friction was reporting. Presenting clean, actionable data is critical when reporting to senior executive leadership, yet the previous system offered:

• Non-customisable reporting: The platform lacked the flexibility needed to tailor metrics for distinct stakeholders or group performance.

• Time-consuming manual work: Reports were not delivered in a digestible format, forcing Joshua to extract data manually and rebuild reports from scratch, pulling valuable time away from campaign strategy.

• Collaborative friction: Getting approval on creative assets required back-and-forth communication across disconnected channels.

The solution: A frictionless, collaborative ecosystem

Seeking a platform with a superior price-to-feature set and a supportive onboarding experience, Joshua made the transition to Sendible. The move immediately streamlined Hop's content lifecycle and team collaboration.

Key Sendible features driving enterprise efficiency include:

• Customisable drag-and-drop reporting: Joshua can mix and match metrics and social accounts effortlessly, enabling tailored insights for multi-property views.

• Streamlined content approvals: Built-in approval workflows allow Joshua to draft content and request sign-offs from the COO directly within Sendible, complete with inline feedback for effortless revisions.

• Native Canva integration: Eliminates the friction of downloading, resizing, and manually re-uploading visual assets, saving local disk space and production time.

• Granular calendar view and filtering: Provides a unified "past, present, and future" overview across queued and sent posts, making bulk scheduling weeks of content seamless.

The results: 18.5% engagement growth and strategic reinvestment

• 18.5% increase in engagement: Actionable analytics allowed Hop to refine their content strategy, doubling down on high-performing thought leadership and webinar campaigns.
  
  
• Increased content output: Bulk scheduling capabilities enabled the team to produce and queue a higher volume of content in less time.

• Strategic time reinvestment: Eliminating hours of manual reporting gave the team time back to focus on high-impact creative campaigns, market expansion, and strategic growth.

By moving away from "clunky" legacy systems and embracing Sendible’s streamlined environment, Hop has transformed its social media presence into a data-driven engine for growth.