How Hop scales digital marketing and boosts engagement with Sendible
Hop is a premier hotel software company providing a full-service, cloud-based property management system (PMS) designed to simplify hotel management. As a digital account manager, Josh Meehan oversees all digital marketing activity, including social media, email marketing, and paid media. To reach high-level hotel decision-makers and management, Josh needed a solution that offered both strategic depth and operational efficiency.
The challenge: Overcoming "clunky" workflows and rigid reporting
Before switching to Sendible, Hop utilised Agorapulse, but found the platform presented significant hurdles for a growing digital team. Josh noted that the software felt "clunky" and lacked the flexibility required for professional-level output. The primary friction point was reporting. For a business targeting top-level management, presenting clear, actionable data is essential. However, the previous system’s reporting was:
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Non-customisable: It didn't allow for the specific tailoring needed for different stakeholders.
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Time-Consuming: Reports were not presented in a digestible format, forcing the team to redo them manually.
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Strategic Roadblock: Without clear analytics, it was difficult to decipher campaign success or inform future strategy.
The solution: A frictionless, collaborative ecosystem
Josh sought a platform that offered a superior "price to feature set" and a more intuitive user experience. Sendible emerged as the "no-brainer" choice, particularly for its ability to streamline complex team workflows.
Key Features for Enterprise Efficiency:
- Customisable reporting: The drag-and-drop components allow Josh to mix and match metrics and accounts, an essential feature for managing large hotel groups.
- Streamlined approvals: The platform simplifies the hierarchy between content creators and leadership. Josh performs the work and sends it to the COO for top-level approval within the app.
- Native Canva integration: Sendible's Canva integration eliminates the need for manual exporting and re-uploading, saving both time and local disk space.
- Granular calendar View: Sendible's calendar allows for bulk scheduling and a comprehensive "past, present, and future" view of all posts.
The results: Measurable growth and strategic reinvestment
- 18.5% engagement growth: By leveraging actionable insights from Sendible’s reporting, Hop has significantly boosted audience interaction.
- Increased content volume: The ease of bulk scheduling has allowed the team to get more content live in the same amount of time.
- Strategic reinvestment: The time saved on manual reporting and administrative tasks has been reinvested into high-level creative and campaign strategy.
