We keep hearing "Content is King" and that we need to get the right #content to the right people at the right time. Of course at the same time, we marketers need to be on-topic, up-to-date and current...creating content in an organised manner and not at the last minute.
How are we supposed to organise our content in advance WHILE remaining relevant and on "trending" topic?
How can we get our content created, read and (dare we say it) shared in a timeous manner if we aren't really sure what we should be writing on?
With 2016 right around the corner and all of us doing the last of our 2015 audit, the first thing we should be focusing on is creating an easy-to-use, detailed and obviously colour-coded content calendar to usher in a year of quality content that resonates with our audience.
The right content strategy allows us to make sure our content is aligned with important dates, trends, and is on message every time. It ensures our team and contributors are on the same page and fills the gap when inspiration is hard to come by (who hasn't suffered from writers' block?).
Just in time to get you ready for 2016, here are some tips to help get your content calendar back on-track (explained in more detail in the video below):
1. Update your old content - if it is still relevant now, use it again!
2. Get Marketing and Sales collaborating - get contributions from both departments and understand how they impact on each other
3. Create evergreen content whenever you can
4. Plan at least 4-6 months in advance
5. Learn how to harness the power of curated content
Watch Sendible and Basim from Mirza International team up to discuss the 5 biggest mistakes people make when creating content (or editorial) calendar, and what you can do immediately to better manage your content.
Here are some things you will take from this webinar:
1. Understand how best to create a content calendar (and why!)
2. Create a simple editorial calendar
3. Learn how to implement a mix of pre-arranged and last-minute content
4. Get your marketing team on the same calendar page