Sendible is excited to be featured in the Telegraph! Last week when the editor interviewed Gavin Hammar, the Founder and CEO, they discussed how Sendible grew rapidly from a bedroom side project.
Initially Sendible was created as a website for scheduling multiple social media posts, free of charge. When the traffic escalated to over 1000 sign ups, Gavin decided to charge $2 a month. At this point it was clear to him that there was a need for social media users to manage different posts from one platform. He was right! Today Sendible has a turnover of £2 million and works with both small firms and blue chip companies. The platform has over 100,000 existing users, with services ranging from $9 a month.
Sendible’s growing success did not happen overnight. Gavin has spent six years fine-tuning the platform and learning from previous mistakes. Spammers found an opportunity in 2010, when there was a Facebook bug, to post on behalf of brands using Sendible. Despite the gravity of some negative experiences, it has helped create the strong platform Sendible is today.
The Telegraph shared how the software stands out with its White Label service that allows agencies to use their own branding. The development team has also perfected its lead generation tool, allowing users to track leads from multiple channels, including YouTube and blogs- a rare feature to have on the market today.
Gavin revealed that despite plenty of offers he is not ready to sell. With Hootsuite and Tweetdeck as competitors, he understands that there is a challenging journey ahead. He is pleased with a deal he recently signed with Bluehost, a giant web hosting company with 2 million live domains. This will undoubtedly impact the number of Sendible users, with the prediction that 10 percent of the 2 million Bluehost users will join. This means our team will be growing very soon!
