How to Create a Facebook Business Page: Step-by-Step Guide

To create a Facebook business Page, log in to your personal Facebook account, go to Pages and click Create new Page. Add your business name, category and bio, click Create Page, then add your profile picture, cover photo and contact details. It's free and takes about 10 minutes.

More than 3 billion people use Facebook every month, so a business Page is still one of the easiest ways to get found, collect reviews, message customers and run Facebook ads. This guide covers creating your Page on desktop and mobile, adding one to an existing account, and what to set up straight after so your Page is ready for customers on day one.

How to create a Facebook business page (step by step)

You need a personal Facebook profile to create a Page. Your personal details aren't shown on the Page, but your profile is how you log in and manage it.

1. Log in to your personal Facebook account

Use your own profile, or create one first at facebook.com. Agencies setting up a Page for a client should create it from a profile that will stay with the business long-term, then add the client with full access (see step 8).

2. Go to Pages and click "Create new Page"

On desktop, click Pages in the left-hand menu (or open the Menu grid in the top right and choose Page), then click + Create new Page.

3. Add your Page name, category and bio

• Page name: use your business name exactly as customers search for it.
• Category: start typing and pick up to three (e.g. Marketing Agency, Coffee Shop). This affects which features and action buttons you get.
• Bio: up to 255 characters. Say what you do and who it's for.

Click Create Page.

4. Add your contact details, location and hours

Facebook then takes you through finishing your Page. Add your website, phone number, email address, address and opening hours. These fill in your Page's About section and help local customers find you.

5. Upload a profile picture and cover photo

• Profile picture: your logo, as a square image. It displays at 176 × 176 px on desktop, so upload a larger one (at least 320 × 320 px).
• Cover photo: displays at 820 × 312 px on desktop and 640 × 360 px on mobile. Keep key text and logos in the centre so nothing gets cropped.

6. Add an action button

Choose the main thing you want visitors to do, such as Send message, Book now, Call now, Shop now or Sign up. It sits under your cover photo and is often the first thing people click.

7. Claim your username

Set a Page username (e.g. facebook.com/yourbrand) in your Page settings. It makes your Page easier to find, share and print on marketing materials.

8. Invite people and add Page access

Invite friends and existing customers to follow the Page. Then go to Settings → Page setup → Page access to add teammates, clients or your agency. Give full control only to people who need it.

That's it. Your Page is live. Before you start promoting it, work through the setup checklist below.

How to make a Facebook business page on your phone

You can create a Page in the Facebook app on iPhone or Android:

1. Open the Facebook app and tap Menu (☰, bottom right on iPhone, top right on Android).
2. Tap Pages, then Create (or the + icon).
3. Tap Get started, then enter your Page name and category.
4. Add your contact details, location and hours, or tap Skip and add them later.
5. Upload a profile picture and cover photo.
6. Tap Done to publish your Page.

How to add a business page to your existing Facebook account

You don't need a separate Facebook account for your business. One personal profile can create and manage multiple Pages, and the Page is a separate presence that customers see.

• To create one, follow the steps above while logged in to your existing account.
• To switch between your profile and your Page, click your profile picture (top right) and choose the Page. You'll then post, comment and message as the business, not as yourself.
• To manage a Page someone else created, ask a current admin to add you under Page access. You'll then see the Page when you switch profiles.

Page vs profile in professional mode: if you're a creator or freelancer, you can turn on professional mode on your personal profile instead of creating a Page. For a business with a team, a brand name or ad spend, a Page is the better choice. It keeps your personal account separate and lets several people manage it.

What to do after you create your Page 

A Page only works if it's complete and active. Do these five things in the first week:

1. Fill in every About field: services, price range, service area, hours. Complete Pages are easier to find in Facebook search and on Google.
2. Link your Instagram account in Page settings, so you can manage messages, comments and ads for both from one place.
3. Set up Meta Business Suite (business.facebook.com). It brings your Page inbox, insights, scheduling and ads together, and lets you manage access through a business portfolio, which suits agencies.
4. Publish 3–5 posts before you invite people, so new visitors don't land on an empty Page.
5. Plan a regular posting schedule. Consistency matters more than volume. A social media management tool like Sendible lets you schedule Facebook posts alongside your other channels and report on them in one place.

What to post on your Facebook business page 

• Know your audience. Use Page insights to see who follows you and what they engage with.
• Lead with visuals. Photos, short videos and Reels get more attention in the feed than text-only posts.
• Write captions that start conversations. Ask questions, share behind-the-scenes moments and reply to comments.
• Stay consistent. Define your brand voice and use a content calendar so posting doesn't depend on inspiration.

Best time to post: Engagement varies by audience and industry, so test a few time slots and check your insights. See our guide to the best time to post on Facebook for benchmarks.

How to manage your Facebook business page

• Check your inbox and comments daily. Fast replies build trust, and Facebook shows response times on your Page.
• Review insights monthly to see which posts drive reach, clicks and messages. For what to track, see our Facebook metrics guide.
• Run a quarterly Page audit with our Facebook audit checklist.
• Boost your best posts or run ads once you know what resonates.
• Keep Page access tidy. Remove people who've left and review who has full control.

Facebook business page FAQs

Is it free to create a Facebook business page? Yes. Creating and running a Facebook Page is free. You only pay if you choose to boost posts, run ads, or subscribe to optional extras such as Meta Verified.

Can I create a Facebook business page without a personal account? No. You need a personal Facebook profile to create a Page. Your personal profile isn't shown publicly on the Page, and you can add other people to manage it.

How long does it take to create a Facebook business page? About 10 minutes for the basics: name, category, bio and photos. Allow another 20–30 minutes to complete the About section, add an action button and link Instagram.

Can I have more than one Facebook business page? Yes. One personal profile can create and manage several Pages, for example one per brand, location or client. Use Meta Business Suite to manage them in one place.

What's the difference between a Facebook Page and a profile in professional mode? A Page is a separate presence for a business or brand that several people can manage. Professional mode turns your personal profile into a creator profile with insights and monetisation tools. Businesses should use a Page. Individual creators can use either.

How do I connect my Facebook business page to Instagram? Open your Page settings, find Linked accounts (or Instagram), and log in to your Instagram professional account. Once they're linked, you can manage both from Meta Business Suite and run ads across both platforms.

Wrapping it up

Creating and optimising a Facebook business page is a strategic move to tap into the platform's vast user base of nearly 3 billion people. This guide has provided a step-by-step approach to help you create and optimise your page. We also covered key tips for creating content and managing your business Facebook page. 

By following these tips and strategies, you’ll not only create a Facebook business page and manage it effectively, but you’ll foster meaningful engagement and ensure your brand thrives in the ever-evolving realm of social media. 

If you’re ready to launch your page and connect with your audience, consider Sendible’s Facebook audit checklist to smooth the process and improve your page's effectiveness.