Video streaming is no longer a new concept in the world of online advertising. A number of huge brands have used it to their advantage since it was introduced. Kim Garst, the CEO, and Founder of Boom! advises that “sharing live video broadcasts can help you to connect with your prospects and community in a completely new way, making your brand more real, more relatable and more accessible.”
Perhaps the most significant effect of live video streaming is that it allows you to broaden your audience simply by sharing significant content. And with this strategy you grow both your audience and your conversions. But video streaming isn’t just about showing your brand to potential buyers. It’s also a great avenue for brands to educate viewers about their company and the products and services that they offer.
In this post, you’ll learn five key live video streaming tactics to help you further connect with your audience and increase brand engagement.
1. Share Live Events
Making people feel that they're connected with your company and industry is a great way to boost engagement. The key is to encourage users to become part of your live event, through which they become more engaged with your brand.
You need to become your audience’s eyes and ears. Don’t just show what’s happening in a single location, because your viewers may get bored quickly and disconnect. Instead, create interesting stories - walk around and show them the entire event.
Keep a close eye on your viewers’ comments, and make sure that you regularly reply to them. Make their experience as interactive as possible. You could ask them what part of the event they want to see or specific individuals they'd like to meet.
2. Conduct Interviews
One great technique is conducting short live interviews with clients or colleagues. This helps to show the human side of your enterprise and may spark more interest in your brand.
Don’t get too pushy. Try not to over-promote your brand during your video session as it will leave a negative impression on your audience.
Consistency helps towards maintaining audience engagement. If you host an open discussion in which you ask viewers for their opinions, make sure that you keep acknowledging them by answering their questions. Make the audience feel that they are heard and your session will become more relatable.
3. Go Live Behind The Scenes
Consumers rarely get to see how products are created. Using live video streaming, you can show your audience the hard work that your company puts in behind the scenes when making your product and hopefully boost both engagement and trust.
This technique still works if you provide services too. For instance, a law firm could show viewers how their employees research important legal precedents.
Often your customers only see your company's end product, so showing them the hard work that goes into creating that product will add value and hopefully increase engagement with your brand.
4. Offer Training By Live Video Streaming
Online learning has become increasingly popular, providing another opportunity for video streaming. If you can create relevant, interesting and informative content you will become the first stop for your audience to learn about particular subjects.
Live mobile video streaming has limitations when compared to desktop training. For instance, you can’t share your screen. However, this need not be a roadblock to creating a quality broadcast. In fact, Periscope and Meerkat make a virtue of their mobility.
One tip is to use a tripod to hold your phone, this makes talking to the camera easier. And if you need to show something specific, you can always pick up the phone for any close-ups.
Remember, your video training doesn't have to include every detail of the process. If you do, the session may become slow and boring. Sharing part of the information may trigger questions from the audience, making them more engaged.
The key to engagement through video training is scheduling. Create a regular daily or weekly timetable, in this way the audience will more easily be able to make an appointment to view.
5. Host Q&A Sessions
The final technique is the Q&A session. Simply organize sessions where your viewers can ask questions and air their concerns. By doing this, not only do you create engagement, you also show the audience how much you care about their views and opinions.
Try and respond just to the questions that the majority of your audience will find interesting. Individually acknowledge the viewer by name-checking them when you reply. And if you receive abusive or off-topic comments, there's no harm in just ignoring them.
When planning the session, it is best to pick a specific topic, otherwise viewers may ask random questions, making the Q&A session unstructured and incohrerent.
Live video streaming provides you with unlimited opportunities to connect with your audience. The ideas above will help to make your sessions more compelling and effective. Not every technique will work, so it's best to test and find out which is best for you.