Google Business Profile (GBP) posts are one of the most underrated ways to capture attention from people already looking for you (or businesses like yours). They’re visible, action-focused, and tailored for local discovery. Yet, most brands ignore them.

The result? Missed opportunities.

In this guide, we’ll break down the best types of Google Business posts for engagement, complete with smart use cases, examples, and tips. 

You’ll learn how to use each format with purpose, keep your profiles active across multiple locations, and turn local searchers into real customers.

Let’s get into it. 

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Why Google Business posts matter in 2025 

GBP posts are no longer optional. In 2025, they’ve become one of the most direct, high-impact tools available for local visibility and conversions. Whether you're running a single storefront or managing 200 locations, regular posting gives your business a competitive edge where it matters most: on Google itself.

Direct visibility in high-value local search

GBP content appears right inside Google Search and Google Maps, meaning customers don’t even need to click through to your website to see your latest updates, offers, or events. When someone searches “[your business] near me,” they’re often ready to take action. And your profile is front and centre.

This isn’t theory. It’s happening now:

• 28% of all local searches result in a purchase within 24 hours, highlighting the power of visibility in these moments.
• 42% of users click directly on a result in the Google Maps Pack, often never scrolling beyond that first local snapshot. 

Your posts help shape what users see at this critical stage in the journey.

Boosted local SEO and algorithm signalling

GBP activity sends strong signals to Google’s algorithm. Local SEO Google posts that get engagement push profiles higher in map results.

Google takes note when users interact with your content. Clicks, views, and reactions all contribute to your visibility. 

Likewise, using keywords in your posts and replies helps reinforce relevance to local queries. It's a simple but effective way to tell Google what your business offers and where you operate.

Driving high-intent actions and conversions

Google Business posts aren’t just a place for reviews. They lead to action. 

When someone’s already searching for a business like yours, the right post can nudge them to call, visit your website, or get directions on the spot.

60% of users who view a profile take action using “Click to Call.” That makes every post an opportunity to start a real conversation. 

Add a compelling photo, and people are 42% more likely to request directions and 35% more likely to click through to your site.

The more complete and active your profile looks, the more credible it feels. Users are nearly three times more prone to trust a listing that’s regularly updated and visually engaging. That trust drives conversions in the moments that count (when they’re searching for businesses like yours). 

Enhancing brand image and trust

Your GBP is often the first thing people see, and they’re sizing you up immediately. 

Posts give your brand a voice in that moment. They show that you're not only listed, but actively present and engaged.

88% of customers read Google reviews before visiting a business. But reviews alone don’t tell the full story. Fresh posts help balance customer feedback with your own perspective. A short update or image lets you highlight what’s new, what’s good, or what matters most on your terms.

When a profile is quiet, it feels neglected. When it’s active, it feels reliable. That difference can be the reason someone shows up or scrolls past.

How to Schedule Google Business Posts Using Sendible + Content Ideas

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Types of Google Business posts (and when to use them) 

Every post you publish serves a different purpose. Some are designed to drive foot traffic or phone calls. Others help your listings appear for local searches, or let each branch showcase what’s happening on the ground.

To get real results, you need the right mix. Here’s a breakdown of the best Google Business Profile post types, what they’re built for, and how to use them across locations.

#1 What’s New posts

“What’s New” posts are your day-to-day engagement engine. They’re perfect for sharing updates that keep your GBP active and relevant, whether it’s new hours, seasonal services, or something as simple as showing your team out in the community.

But the goal isn’t just to keep your profile ticking over. You want to show customers what’s happening right now, and give them a reason to reach out, visit your website, or head directly to your store. 

#2 Events posts

Event posts are your local spotlight. They’re built to promote time-bound happenings like open houses, workshops, sponsorships, or seasonal specials — anything with a date, a location, and a reason to show up.

These posts appear directly on your GBP and can even show up in “Things to do near me” searches. That means more visibility with intent-rich audiences looking for something now, not later.

#3 Offer posts

These are your best-performing GBP posts when it comes to driving action (clicks, leads, sales, etc.). Offer posts are perfect for limited-time deals, first-time customer incentives, seasonal promotions, or flash sales.

They show up prominently in your profile and tap into buyers who are already searching with intent.

Why do they work? Google gives offer posts visual priority, with a price tag icon, bold formatting, and clear expiry dates. That extra visibility helps them stand out in local search and Maps results, making them perfect for converting search traffic and clicks into actual visits.

#4 Product posts

Product posts are your chance to showcase the goods, literally. 

Whether you’re highlighting a new menu item, promoting a top-selling service, or spotlighting a seasonal arrival, this format lets you keep your offerings front and centre in local search.

Unlike offer posts, product posts stay live until you remove them. That makes them perfect for building a searchable, browsable catalogue of what you offer, especially for mobile users scrolling through your profile before deciding where to go.

#5 Welcome posts

Welcome posts are all about creating a connection. Whether you're introducing a new location, celebrating a new hire, or giving your team a shoutout, these posts help humanise your brand and make you feel like part of the neighbourhood.

These types of posts are easy to overlook, but people want to know who’s behind the business. 

At the local level, this is even more important. A warm intro builds familiarity and trust, and it signals that you’re not just showing up, but showing up for the community.

Engagement-boosting tips for all post types 

Great Google Business content relies on strategy. If you're wondering how to get more engagement on Google posts, follow these tips.

• Geo-tag every post: Reinforce your relevance in local search results by tagging the right location. It’s a simple step that helps you surface in more “near me” queries.
• Use high-quality, local imagery: Authentic photos of your storefront, team, or product in action always outperform generic stock images. People want to see the real thing.
• Post at least once per week: Google favours active profiles. A steady posting rhythm shows your business is engaged and reliable.
• Include strong CTAs: Tell people exactly what to do next, whether that’s booking a service, calling for details, or visiting your location.
• Write in natural language with location keywords: Avoid keyword stuffing. Speak how your audience searches. Mention city names, neighbourhoods, or local landmarks when relevant.
• Tie posts to local events or holidays: Local context makes your posts timely and more clickable. Think back-to-school season, community fairs, or even the local weather.

Add these habits to your content workflow, and you won’t just stay active, you’ll start building real local momentum.

Examples of high-performing GBP post strategies by industry 

The most engaging GBPs are the ones that feel active, local, and human. That’s true whether you're selling homes, pulling espresso shots, or treating pets. Here's how different industries can make the most of GBP posts to attract attention and drive real results.

Real Estate

 

Ideas

• Highlight new listings with “Just Added” or “Open This Weekend” tags.
• Run a weekly “Meet the Agent” series to build trust and local recognition.

Dental Practices

Ideas

• Share quick dental tips alongside friendly photos of your staff.
• Share behind-the-scenes shots of your practice.

Car Dealerships

 

Ideas

• Feature standout vehicles with “Just Arrived” product posts.
• Promote weekend test drive events or flash sales with Offer posts.

Restaurants and Cafés

Ideas

• Spotlight a “Dish of the Day” or seasonal favourite.
• Promote live music nights, tasting events, or special menus.

Veterinary Clinics

Ideas

• Share popular procedures so customers are familiar with your services.
• Answer common pet owner questions in quick Q&A-style updates.

These aren’t one-off tactics. They’re repeatable content ideas that help businesses stay visible, stay local, and stay top of mind. Posting consistently, with clear calls to action and a touch of personality, is the difference between being listed on Google and being noticed on Google.

How to implement a GBP (or Google My Business) content strategy

Managing GBPs across several locations doesn’t have to add complexity. You can create engaging, local content that scales, without sacrificing quality or consistency. Below are some of the best practices for posting on Google if you’re a multi-location business. 

• Create reusable templates: Build post templates that include editable fields for location-specific details. This makes it faster to localise content while keeping branding intact.
• Use Sendible to schedule and manage: Sendible’s GBP scheduler lets you plan, post, and monitor content for all your locations in one place. You can stagger posts by time zone, set approval flows, and maintain consistency across the board, all from a single dashboard.
• Track engagement by location: Monitor which types of posts perform best in different areas. Look at metrics like clicks, views, and direction requests to guide future content.
• Tap into your local teams: Encourage store managers or staff to share photos, updates, or events. Their input adds authenticity and makes each profile feel genuinely local. You can use Sendible’s approval workflow to make sure the relevant people get final sign-off before the post goes live. 

Scaling local content works best when you combine templates, tools, and on-the-ground input. While posting frequency matters, you want your strategy to be repeatable enough to earn consistent growth. 

Final thoughts

The posts on your GBP influence what people do next, whether that’s calling, visiting your site, or showing up in person. When used correctly, they help your business stand out and connect with nearby customers when they’re looking for you.

Sendible makes it easy to stay active and consistent. With our Google Business Profile scheduler, you can plan and publish posts across multiple locations without jumping between accounts.

And that’s just one part of it. From Instagram to LinkedIn to TikTok, Sendible gives you one place to handle every aspect of social media.

Does this sound like something your business needs? Start your 14-day free trial and see how Sendible simplifies social media for growing brands.