We all need some downtime, even social media marketers! The last thing you need is to worry about your social media while you are packing. The question you may ask is - how do I maintain an active social media presence when I’m away? Thankfully, this is where automation tools can help. To take it a step further, we created a checklist with 5 social media hacks to help you prepare. After all, we want your social media journey to be as well planned as your holiday.
So, whether your holiday is steadily approaching or is still quite far ahead, read on. Because the sooner you start preparing, the smoother the process will be.
Some of the tips below require a social media management tool, but don't worry if you don’t have one, you can trial Sendible for 30 days for free.
Prepare for your holiday with these 5 social media hacks
1. Create original content and schedule in advance
Just like your holiday - planning your social media activity well in advance is key to success. But, if you are busy, it’s not always easy with all the other things on your plate. And if you are already playing catch up with your content, your social media profiles can soon get pretty stale.
To help the content creation, here are some easy to complete and fun to-do ideas:
- Pick your best articles and create images with quotes, then link back to the articles
- Take behind-the-scenes photos (ideal if related to a campaign running at the time)
- Check for unusual/amusing anniversaries and holidays - www.daysoftheyear.com
- Source #ThrowbackThursday images and schedule one on Thursday (or two)
If you have a blog, remember that all your original content can be edited and reused. Even an old post could be republished as a new one, taken you improve it by adding new research and images.
If you are a Sendible user you can use our Content Creation service and order original articles, written and delivered to you within 48 hours.
2. It’s time for content sharing and curation
Content curation is vital, especially so if you are low on original content. It’s best practice to share posts from influencers and industry leaders. Particularly so if the content benefits your audience or compliments your own brand.
Set up a list of bookmarked blogs and reliable sources, then check if you could share any of their most recent content. If you are just starting out and don't have a list, you could look for content based on keywords or topics. Sendible has a Suggested Content feature to save you the time and effort.
This is also a great time to give credit to collaborators from upcoming or previous projects. Be careful though and don't focus on engagement (e.g. contests or giveaways), unless you have a colleague who is able to respond quickly.
3. Give your colleagues a handover
If colleagues are covering for you, it's best to have a handover meeting early on. Make sure that they can access all social media profiles, and that they proofread your social media posts (especially tweets). By doing so, they will be better able to answer any questions that arise when you are away.
Things get a bit tricky for smaller companies, especially if you alone are in charge of managing all social media activity. If so, take care in scheduling your posts, then proofread them and check the links, twice.
If you’re lucky enough to have a social media management tool, check your notifications settings. Getting notified within the tool will work most days, while email notifications are much handier when you are away.
4. Keep your customers happy
Don’t forget to set an autoresponder email for the duration of your holiday. Make sure to clearly state when you return and who to contact if the inquiry is urgent. One email should be set for internal communications and one should be an external one for your customers and prospects. Also don't forget to set your voicemail message.
If you get lots of private messages on Twitter, you could set up a custom Twitter Auto-Reply message just for the duration of your holiday. Like the email, state until when you’re gone and point users into the right direction (or even action).
5. Enjoy your well-earned break!
First, resist the urge to check your emails and social media accounts every quarter of an hour, after all - it’s time to take a break.
If you did the previous steps well, your social media posts have been proofed enough or are safely in the hands of a trusted colleague. If you do need to check your email, do it every couple of hours and only respond to public replies, the rest can wait.
Use this deserved time off to relax the mind and look at the world around you - it’s possible you will come up with an idea or two. Mainly because when we go on holiday, we’re put in the shoes of a consumer once again. This can be used to your advantage, especially if you plan to take part in a lot of activities. Check how you are greeted at the hotel, how other products are presented and what kind of design works. All of this just might give inspiration for your next campaign.
Social media management software for agencies and businesses
If you don’t have a tool to help you schedule social media posts to multiple social media networks just yet, you can give Sendible a try, completely free for 30 days.