https://www.sendible.com/resources/hotel-social-media-content-calendar
Sign in Book a demo Start your free trial
    Go back to all resources

    The hotel social media content calendar template.

    • Stop guessing what drives reservations. This calendar is built on 20 strategic content pillars, each aligned with a specific stage of the guest journey, from awareness to booking.

    • Get a structured, multi-platform calendar. This template is pre-filled with content ideas for multiple properties, simplifying team workflows and ensuring brand consistency.

    • Achieve consistent presence. Use the dedicated Evergreen Strategy sheet to pre-load content queues. Ensure your pages are consistently active year-round, even during low season or staff shortages.

    Fill in your details

    20 strategic content pillars (TOF/MOF/BOF).

    Get a breakdown of booking-driven content themes, from 'Guest Stories' to 'Offers,' each mapped to the full guest funnel (Awareness, Consideration, Booking) to ensure strategic posting.

    content-calendar-for-hotels-1

    Weekly and monthly multi-property calendar.

    See examples of pre-planned, multi-platform content (IG, TikTok, FB, LinkedIn) structured for multiple hotel locations, providing both detailed daily scheduling and high-level campaign views.

    content-calendar-for-hotels-2

    The evergreen content recycling strategy.

    Learn which essential post types (e.g., testimonials, team stories) you can automate, add to Sendible's queues, and easily recycle for months, thus ensuring your feed is never empty.

    content-calendar-for-hotels-3

    Book more stays: The social media playbook for multi-location hotels.

    Watch now
    hotel-social-media-playbook-webinar-new