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Social Media Marketing

20 Social Media Marketing Tools for Creating Better Content

16 December, 2021
5 min read
Gloria Kopp

Social media marketing is one of the most effective ways of promoting your business and getting your name out there.

But, if you aren't creating relevant social media content that people want to engage with it's essentially useless, as competition grows daily!

As competition grows daily, offering valuable information is not enough anymore. Instead, you need to continue solving your audience's problems while experimenting with various social media content and formats.

Fortunately, there are some handy tools to help you to attract readers and get your content shared throughout social media land:

Before you continue, make sure to watch our video with agency owner Desiree Martinez on how to create social media content for your clients.

 

Online tools to generate ideas and titles

social media tools for generating ideas and captivating titles

1. Tweak Your Biz Title Generator

Just enter your topic, and voila! An instant list of potential titles appears at your fingertips. A great title can draw in readers, and increase your Retweets and Facebook Likes by over 50%, so let this instant title generator lend a hand.

2. Blog Topic Generator

Stumped on what to talk about in your next blog? Let HubSpot's Blog Topic Generator get you past your writer's block. Simply enter a few nouns to help the generator put some ideas together for you, and you'll quickly get a week's worth of blog post titles to choose from.

3. Blog Title Idea Generator

It's a simple, but effective way to get you thinking about what to write next. A little inspiration from the Blog Title Idea Generator can start getting the ideas flowing quickly. You'll be given idea after idea of fill-in-the-blank titles to use that can be tailored to any topic. Tip: One way to use these type of social media marketing tools is for tweets instead of blog posts.

 

Content tools to improve writing

tools for improving content writing and copy writing for social media posts

4. Writefull

This easy-to-use app checks your writing against its database and provides feedback on how to improve your content.

The app can be added to any writing platform you use, It is activated just by selecting the text you want to check and clicking on the Writefull popover. Just like that, better-written content can be yours.

5. Boomessays

When you've got deadlines to meet, and you just can't seem to get the job done, it may be time to turn to Boom Essays for some assistance.

The experienced writers at Boom Essays can get your written projects done in a timely manner and give you great, well-written content.

6. HemingwayApp

This is a handy app for checking the quality of your writing and making it more concise.

Once you have added your text, the Hemingway App will colour code sentences and judge how difficult they are to read. The tool also checks for phrase alternatives and highlights adverbs as well as unnecessary uses of passive voice. All this valuable feedback gives you hints on how to improve your content. You can use the tool for free online, or invest a small sum to download the app and use it offline as well.

7. Wordy

Computers are great for many things, but when it comes to proofreading and editing, having a real-life human doing the job is the best thing.

Automated proofreading tools can't check for context, readability and other writing issues that happen. That's where Wordy comes in – it's real-time editing, done by real people.

8. EssayRoo

Professional writers creating original, relevant content.

EssayRoo is Australia's most reliable online writing service, providing a variety of writing services. All writers are professionals in the fields they write about, so you can rest assured that the content will be top notch, and completely relevant.

 

Visual content creation tools

online tools for creating relevant and engaging social media content such as images, carousels, videos

9. Fotor

Fotor is a free online photo editor and graphic design tool, that allows you to use editing features on your browser.

By navigating the tool, you can add filters, frames, text, stickers, and other types of effects to your images. Fotor helps you design creative photos and graphics for your social media posts and more - it's super simple to use!

10. Canva

Create great visual designs and documents using Canva's drag and drop user interface.

Best part? It's incredibly easy to use and they even have professionally designed templates for various social media post types. Images, filters, icons, and fonts are all available for you to use in creating your most eye-catching designs. You can also upload your own files or buy royalty images via this social media tool, and you can use it to create engaging videos and Instagram carousels.

Canva also has a great option for team collaboration, creating, and saving templates, building out design profiles for each of your clients, and so much more. This really is a must-have social media tool if you're creating graphic content for your customers or your own brand on a regular basis.

instagram image carousel feature on Sendible

11. Promo

Promo is an online video maker that gives you everything you need to make high-quality professional video clips, royalty-free music, customisable video templates, and more.

With social media platforms becoming more video focused, it's important to get serious about creating both long and short-form videos. And this handy tool can help you create compelling video ads, social media videos, product videos, and explainer videos.

12. Pixabay

Search through a library of over 720,000 free stock images that you can use anywhere.

You can download, modify, distribute, and use these pictures and illustrations for anything you choose, completely royalty-free, even in for commercial business purposes.

13. PicResize

Easily edit your pictures to any size you need, using the free online picture resizer, PicResize.

Not only does it let you resize your pictures, but you can crop them and add a number of special effects.

14. WeVideo

You don't need to be an expert to create professional-looking videos when you have WeVideo at your disposal.

Intuitive and simple to use, it's a powerful, cloud-based video editor that gives you complete creative control of your video creations.

15. PiktoChart

Infographics are a great way to break down complex ideas into a simple visual format.

PiktoChart is an easy to use infographic creator that lets you put together these graphics without having to hire a professional designer.

Tip: To create even more engagement, you can split your infographic in bits and post them on social media.

16. Unsplash

The need for images is constant on social media and if your client doesn't get you and images on a regular basis, you will need stock images.

Unsplash is a platform powered by creators, and it is an amazing resource for free images for commercial and non-commercial purposes

The best thing about this image library is that these photos are non-stock-like. In fact, they are much more natural and lifestyle focused, which will make your social media and website content much more relatable.

17. Kapwing

Kapwing makes video editing smart, accessible, and collaborative. Its easy to use interface focuses on creating social videos incredibly easy.

This tool is especially great for repurposing long-form content, creating gifs, and adding subtitles or text to your videos. You can get a free account and non watermarked videos, access to all the tools, and so much more making it incredibly valuable for any social media manager.

18. Storyblocks

When it comes to video production, a service like Storyblocks is an amazing resource.

Content creators from all corners of the globe contribute to this platform that focuses on having a vast library of content for those who want to create high-quality videos. You can find videos for anything, from dentistry to drone footage to cinematic shots, which makes it a very valuable social media tool if you have a versatile marketing portfolio.

19. Animoto

Animoto is easy to use, drag and drop video maker.

This is a great option if you're a content creator or social media manager who's tight with time. This handy video tool has a vast library of templates and stock videos, as well as the ability for you to create your own videos from scratch if you want.

Content distribution tools

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20. Sendible

Managing all of your social media accounts can be time consuming and unwieldy. Sendible allows you to control them all from one social media dashboard.

You can also measure your ROI and engage with your audience from here, too. As your image depends on you being able to react instantly online, this tool is essential. The tool integrates with Canva and offers its own content creation service for moments when you need help with writing your next blog posts.

Manage and amplify multiple brands on social media with Sendible