A strategic framework for high-trust industries. Stop posting dry, complicated policy updates. This calendar is built on 20 strategic content pillars designed to turn complex insurance jargon into reassuring, client-focused content that builds long-term loyalty.
Manage multi-agent networks with ease. Get a structured, multi-platform calendar (IG, TikTok, FB, LinkedIn) pre-filled with content ideas for multiple agents and offices, simplifying brand oversight while allowing for essential local personalisation.
Achieve consistent presence through automation. Use the dedicated Evergreen Strategy sheet to pre-load content queues. Ensure your agents' pages stay active with safety tips and testimonials year-round, even during busy renewal seasons.
Get a breakdown of 20 essential themes, from 'Policy Explainers' to 'Claims Transparency,' each mapped to a specific stage of the client journey (TOF, MOF, BOF) to ensure your content builds authority and trust.
See how to coordinate content for multiple agents and locations across Instagram, Facebook, and TikTok. This calendar provides both detailed weekly post hooks and high-level monthly campaign themes to maintain network-wide consistency.
Identify which essential post types, like 'Insurance Basics' and 'Risk Prevention', can be added to Sendible's queues and recycled for months, keeping your brand top-of-mind while saving your marketing team hours of manual work.