Fitness centre social media content calendar.

A retention-driven content framework. Stop posting random gym selfies. This calendar is built on 18 strategic content pillars designed to move prospects through the funnel—from initial awareness to long-term membership loyalty.
Manage multi-location with ease. Get a structured, multi-platform calendar (IG, TikTok, FB) pre-filled with content ideas for multiple studio locations, simplifying team coordination and ensuring brand consistency across every branch.
Consistent presence with evergreen recycling. Use the dedicated Evergreen Strategy sheet to pre-load content queues. Ensure your pages stay active with form tips and member stories year-round, even during busy challenge seasons.

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18 strategic fitness content pillars.

Get a breakdown of 18 essential themes, from 'Member Stories' to 'Fitness Education,' each mapped to a specific stage of the member journey (TOF, MOF, BOF) to ensure your content actually drives sign-ups.

Weekly and monthly multi-location plans.

See exactly how to coordinate content for multiple gym locations across Instagram, TikTok, and Facebook. This calendar provides both detailed daily post hooks and high-level monthly campaign views.

The evergreen content recycling strategy.

Identify which post types, like 'Trainer Spotlights' and 'Workout Tips', can be added to Sendible's queues and recycled for months, keeping your community engaged while saving your team hours of manual work.

Fitness centre social media content calendar.

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18 strategic fitness content pillars.

Weekly and monthly multi-location plans.

The evergreen content recycling strategy.

Social media strategy for consistent fitness and wellness member retention.