You know you need to do something about your business' social media and online marketing strategy, but you're not sure where to start. So, you Google "social media management" and probably feel pretty overwhelmed with the volume of results.
Your next thought might be to hire an agency to do the work, but your budget is tight and that's an expensive option. So, you revisit your search and turn left at the software aisle this time. You're likely greeted with plenty of options to choose from.
You might have heard of social media scheduling tools like Hootsuite, perhaps trust their brand size and status, and want to give them a go. But size doesn't necessarily dictate quality, and there are plenty of other alternatives out there.
At the end of the day, picking a social media management tool is all about striking a balance between convenience and functionality, and different tools offer a mix of both. Here at Sendible, our development team are continually improving and working on new features to save time and improve posting ability.
One dashboard to rule them all
When comparing Sendible to other tools like Hootsuite, we have a clear edge. That's because our social media management software encompasses the entire spectrum of social media marketing management.
Posting from Sendible's smart Compose Box allows you to customise messages to each different platform, all from the same view. You can even preview how these posts will look using our Post Previews feature. Editing and optimising your images is also super easy with our Image Editor - you don't even have to leave the Sendible dashboard!
Cross-posting also comes with different scheduling options, including smart queues, our optimum posting time feature, our chrome extension, automatic url-shortening and tracking, and more. You can also "white label" your dashboard and display your brand alongside of ours to add credibility to your brand or agency.
When it comes to reporting and analysis, it's not a sidebar - it's the endgame. Our basic reporting includes plenty of vital information to keep a good eye on your analytics, but if you want to dig deeper we've got you covered. Hootsuite has reporting as well, but it can be confusing and very expensive.
Sendible's admin features give teams a tightly knit messaging, collaboration, and workflow system. With custom user hierarchies, each user can access whatever features you allow them, assignments can be distributed and tracked, and complete and searchable records are kept of every conversation through the system. Tasks, notes, and messages can all be assigned, and posts can be sent through an approval process.
Making the process simpler and more powerful is what we designed Sendible to do, and we took that into account with your teams as well.
What our customers are saying
It's one thing to hear us talk-up Sendible as a better option than our competitors, but what do real customers think?
When reviewers compared Sendible and Hootsuite on software comparison website G2, here were the findings:
- Overall, reviewers felt that Sendible meets the needs of their business better than Hootsuite.
- When comparing quality of ongoing product support, reviewers felt that Sendible is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Sendible over Hootsuite.
So there you have it! From our customers point of view, Sendible is the trusted option amongst real social media managers and agency owners.
Beyond social media
Social media management is certainly a business necessity today, but that doesn't mean that other forms of digital marketing should be discarded or overlooked. What about blogs? Remember RSS?
With Sendible, you can source and curate blogs across the web (as well as your own) to make sure your calendar never gets empty. And you can do all of this from one dashboard.
So, before you sign up for another service on the basis of brand awareness, give Sendible a try for 14 days on us.
If you're already using another tool, compare us for 14 days - on the house. You might just find that there are more tools available to you than you realised, without having to tighten your budget.