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The social media proposal template: Win more clients, smarter.

  • Stop starting from scratch. This editable template gives you a proven structure to showcase your value and win over new clients professionally.
  • Ground your proposals in data. The template includes dedicated sections for a quick audit and goal setting.
  • Save time, look professional. From the initial audit to the final pricing, this template covers all essential elements.

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Social media goals for your brand.

This section helps you clearly define measurable social media goals (such as increasing engagement or referral traffic) based on the client's needs and your initial audit. It grounds your proposal in concrete objectives.

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Audit of social media accounts.

A high-level overview table to efficiently summarise the current state of the client's social profiles. You can identify key strengths and opportunities for growth, justifying your strategic recommendations.

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Proposal and scope of work.

The core of your pitch. This section provides a detailed breakdown of your core offering (content creation, engagement, reporting) and outlines optional add-ons to give the client flexibility and transparency.

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How to manage client expectations