Leading travel company isango! sells tours, attractions and experiences to customers around the world. It is an international company with a global focus spanning offices in London, New Delhi and Mallorca. Their target audience is broad, ranging from travelers in the UK to Australia, America to Germany, and everywhere in between. As they have a host of micro-sites, their target audience is constantly evolving and adapting as they grow and enter new markets.
Social media plays a key role in Isango!’s marketing strategy, with their social accounts used to increase brand awareness, customer acquisition, engagement and loyalty – all of which help with their final goal of increasing revenues and life-time-value.
Three branded micro-sites and the main isango! website are the key focus for their social media strategy. Across all these properties, they manage 18 social media accounts. For Isango’s the key social platforms are Facebook, Instagram, and Twitter, however they adapt their social strategy to suit their audience and stay relevant.
With loads of social accounts to manage and a host of other projects in the works, finding a social media management tool made sense.
Isango! has three team members involved in managing social media on a day-to-day basis. Because their CRM Manager is based in New Delhi, India while the rest of the team are based in London, UK they needed a tool that would allow them to manage collaboration as well as plan and implement their social strategy.
Now Isango! are able to schedule their social media posts far into the future by using Sendible. Tasks like creating social content can be safely assigned to their intern, then reviewed using the approval system, ensuring that they are 100% happy before any post goes live.
When Isango! launched their Instagram account @isangotravels, they really wanted to get out there and engage with the amazing content being put out there by travel writers, bloggers and our customers.
However, they just didn’t have the time to engage with their followers and potential followers on Instagram as much as they wanted to.
That is why the Sendible Instagram Automation tool was a lifesaver. It assists by automatically liking relevant content and followers on Instagram. As a result, Isango! has seen their quality followers increase significantly quicker than could have been achieve manually, if at all.
What really attracted Isango! to Sendible was how friendly the team were, always on hand to answer questions and tips to make sure they are maximising the tool.
In the past, Isango! were running between accounts, logging in and out to post and wasting time on frustrating administrative tasks like creating reports in excel spreadsheets. By using Sendible they now save a solid day and a half on their social media activities every week.
The results speak for themselves, in the first three months of using Sendible, Isango! recorded its highest ever social media growth. It has proven to be the ideal organisational tool, keeping their social accounts up to date and on target with our social media goals.