Our brand

Our brand is more than just how we look—it’s how we show up.

Everything from our purpose and tone of voice to our logo and colour palette is designed to reflect who we are: authentic, human, and focused on helping brands like yours grow on social media without losing their true voice.

These guidelines capture what we stand for and how we communicate it: clearly, consistently, and with heart.

Our purpose

Our mission

Our vision

Our tagline

Our core values

Brand personality

Our logo

The Sendible logo represents amplification, authenticity, and connection. It’s the foundation of our brand identity and must be used consistently to maintain recognition and trust.

Clear space

To protect the clarity and impact of the Sendible logo, maintain a clear space around all sides. This space should equal ¼ of the logomark width (41px), ensuring no nearby elements crowd or compete with the brand mark. This space must remain free of text, imagery, or other visual elements.

Placement

Typically, we place the logo in the bottom-right and bottom-left corners of the layout. The top-right, top-left, and center positions are also available placements if the layout or composition calls for it.

Favicon

Typically, we place the logo in the bottom-right and bottom-left corners of the layout. The top-right, top-left, and center positions are also available placements if the layout or composition calls for it.

Brand architecture

The Sendible logo can be locked up into two main categories:

Sub-brands

For sub-brands, we display both our logo as well as the sub-brand’s and separate them with a divider. We use the same 1/4 logomark width (41px) to define the divider spacing and the logotype extensions.

Design callout: Always align lockups visually, not just mathematically. Optical balance > rigid centring.

Brand partnerships

For brand partnerships, we display both our logo as well as our partner's and separate the two logos with an "X" on graphic devices. The space between each logo and the “X” is half of Sendible’s logo clear space. When sizing the logos, start with the Sendible logo, then optically size and centre the partner logo for visual balance.

Our colour

Colour is the most visible way our brand comes to life.

Our core palette expresses vibrancy, clarity, and adaptability across every Sendible touchpoint — from product UI to marketing campaigns.

Accessibility & Contrast

Colour isn’t just aesthetic — it’s functional. To ensure our designs are inclusive and legible, all text and interface elements must meet WCAG contrast ratio guidelines:

Note: Ratios compare foreground (text) to background colours.

Our selected colour pairings have been tested and meet accessibility standards. If you stick to the approved combinations, there’s no need to recheck contrast.

However, if you introduce custom combinations or layer text over gradients, imagery, or non-standard colours, please use tools like the Ally Contrast Checker or Figma plugins (Able, Contrast) for real-time accessibility validation.

Our typography

Typography is one of the most powerful tools we use to express our brand.

It ensures our communications feel consistent, modern, human, and trustworthy across every channel.

Sendible’s typography system uses IBM Plex, a typeface designed and developed by IBM. It includes 56 styles divided into four families (Sans, Sans Condensed, Serif, Mono). For more on the concept and other specs, visit the IBM Plex Website.

Alignment

Proper text alignment helps create visual balance and a connection between related elements. Left alignment offers an invisible edge for readers to scan text easily. Avoid mixing alignment between text blocks to maintain simplicity and clear structure.

We mainly use these two alignment styles:

Left-aligned

Centre-aligned