On Sendible we support a number of services that help you search for mentions, content, and so on, to help you monitor what people are saying about your brand or a particular topic. Of course this helps you build on social media engagement, alter your strategies based on what’s being said and promotes thought leadership.
Each of these services provides plenty of information to help you see relevant results and are also automatically updated so that you can continue to see results and engage with those you want to follow up with.
But what if you just want to do a quick on-the-go search or you don’t have a service to spare?
Enter our live search feature. It allows you to quickly search Twitter and Facebook for public mentions of keywords with minimum fuss and (bottom line), without using up a service.
How does this work?
Let’s say I work for an agency and my client suggests that they’d like to do a campaign with a celebrity to spearhead it. We all know public opinion on celebrities and trends can change rapidly. So social media monitoring is a great way to gain insight into the general consensus regarding how the public currently feels about said celebrities.
By using the live search feature, which is as simple as adding the chosen celebrity’s name, and then selecting whether I want to search Twitter or Facebook, I can investiaget whether the celebrity the client MUST have has already outlived their 15 minutes of fame, or simply no longer interests the campaign’s target audience.
At the end of the day, that’s time, money and a bit of embarrassment saved! (and let’s face it, some actual proof that you do know better than your client).
There are so many ways this quick and free feature can be utilized, so start using it today!
Follow our guide and you’ll be searching in no time:
As you’ll notice from the guide, we also display hashtags that are currently trending globally. In addition, you can find hashtags that are trending for a particular country in the Compose box.
By regularly checking trending hashtags, you can add relevant hashtags and topics to your messages or create messages around them to get involved and encourage engagement as well as making your posts more relevant to what’s currently discussed on social media.