Real estate social media marketing plan

Plan, post, and sell — one scroll at a time.

Take the guesswork out of social media with this editable strategy template designed for real estate agents, agencies, and multi-branch property firms.

💬 Who it’s for:

👉 Independent real estate agents and multi-branch agencies
👉 Marketing managers juggling social content for dozens of agents
👉 Real estate teams looking to scale up with consistent branding
👉 Anyone in real estate who’s ever asked, “What should we post this week?”

🚀 What it helps you do:

✅ Build a solid content strategy without starting from scratch
✅ Create consistent, brand-aligned posts across agents and locations
✅ Save time with reusable post ideas and weekly themes
✅ Plan social content that attracts leads and drives engagement
✅ Track results with meaningful KPIs (without a complicated dashboard)

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🎁 What’s inside the "Real estate social media marketing plan":

This isn’t just a content calendar. It’s a ready-to-use framework to help you create a high-converting, low-effort social media presence — without spending hours planning each week.

Inside, you’ll get:

Strategy quiz – Find out how strong your current real estate social strategy really is
Target audience profiler – Identify ideal buyers, sellers, investors, or renters
SMART goal planner – Set practical goals for reach, leads, and visibility
KPI decision tree – Choose metrics that prove your social ROI
Content pillar builder – Use the 50/30/20 and 70/20/10 rules to structure your strategy
Platform focus sheet – Match content types to the right social channels
Strategy snapshot – Keep your whole plan on one page for quick alignment
Monthly content calendar – Fill in your posts by date, platform, KPI, and format — with real estate examples built in