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The Power of Storytelling in Social Media with Melissa Cassera

Watch the recording or keep scrolling to discover what's covered in this epic 45-minute session ⚡

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It’s a scientific fact: human beings love stories. Once you begin weaving stories into your social media content, your communication will go from boring to binge-worthy. 🍿

What's covered in this webinar?

  • Why stories are crucial to creating an obsession-worthy presence
  • Ripped from Hollywood - 5 captivating plot lines to use on social media
  • How to skillfully tell stories on social using the 3-Act Structure
  • How to make your customer a main character worth rooting for
  • Screenwriting tricks to make your posts as captivating as a TV drama

About Melissa Cassera

Melissa Cassera is an LA-based screenwriter and award-winning marketing consultant.

She has 15+ years of experience as a PR strategist, marketing + communication virtuoso and has led multi-million dollar campaigns for companies + start-ups in the US, Canada, the UK, Japan, and France.

Melissa Cassera

Want more social media best practices? ⚡️

Check out our Sendible Insights blog to dive into the latest social media best practices along with useful advice from agency marketers.