It’s a scientific fact: human beings love stories. Once you begin weaving stories into your social media content, your communication will go from boring to binge-worthy. 🍿
Melissa Cassera is an LA-based screenwriter and award-winning marketing consultant.
She has 15+ years of experience as a PR strategist, marketing + communication virtuoso and has led multi-million dollar campaigns for companies + start-ups in the US, Canada, the UK, Japan, and France.
Check out our Sendible Insights blog to dive into the latest social media best practices along with useful advice from agency marketers.