Neal is a leading authority on digital transformation. He consults and trains businesses on social media marketing strategy, influencer marketing, and social selling initiatives. As president of the social media agency, PDCA Social, Neal teaches digital media to executives at Rutgers University, the Irish Management Institute in Ireland, and the University of Jyvaskyla in Finland. Neal is the author of Maximize Your Social. His upcoming book, The Business of Influence, covers how businesses can leverage the potential of influencer marketing.