How to Develop an Influencer Marketing Strategy That Generates Results with Neal Schaffer

Watch the recording or keep scrolling to discover what's covered in this epic 45-minute session ⚡

HubSpot Video

With the growth of social media usage and democratisation of media influence, influencer marketing has grown to become one of the most powerful forms of marketing on social media.

Whether you are new to influencer marketing or are looking to take your influencer marketing program to the next level, this is the presentation you won't want to miss!

What's covered in this webinar?

  • Why influencer marketing makes sense today
  • How to identify potential influencers
  • The easiest way to get started working with influencers
  • Developing relationships with influencers
  • Do you need to pay influencers $$$?
  • How to measure influencer marketing ROI
  • An introduction to influencer marketing tools

About Neal Schaffer

Neal is a leading authority on digital transformation. He consults and trains businesses on social media marketing strategy, influencer marketing, and social selling initiatives.

As president of the social media agency, PDCA Social, Neal teaches digital media to executives at Rutgers University, the Irish Management Institute in Ireland, and the University of Jyvaskyla in Finland. Neal is the author of Maximize Your Social.

His upcoming book, The Business of Influence, covers how businesses can leverage the potential of influencer marketing.

Neal Schaffer

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