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Property management content calendar template

Simplify planning, centralise content, and post with purpose β€” across all your properties.

Managing social media for multiple residential or commercial locations can get messy β€” fast. This customisable calendar template helps property managers and marketing teams stay ahead of deadlines, stay consistent across platforms, and plan smarter around leasing cycles and promotions.

πŸ’¬ Who it’s for:

πŸ‘‰ Marketing leads managing content for multiple properties
πŸ‘‰ Property managers juggling leasing updates, events, and seasonal campaigns
πŸ‘‰ Agencies supporting portfolios of apartment buildings, student housing, or commercial spaces
πŸ‘‰ Anyone who needs a clearer, repeatable process for "what to post and when"

πŸš€ What it helps you do:

βœ… Build a location-aware social media plan without starting from scratch
βœ… Post consistently across platforms while saving hours each week
βœ… Align content with leasing cycles, promotions, and seasonal campaigns
βœ… Organise property-specific content in one place for full visibility
βœ… Maximise evergreen content with built-in Smart Queue planning columns
βœ… Create reusable planning workflows that scale with your portfolio

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🎁 What’s inside the "Property management content calendar template":

Built with input from social media experts and real property managers, this resource isn’t just a calendar β€” it’s a repeatable framework for managing content across multiple properties and platforms.

You’ll get:

  • Content pillar builder with real property examples – Covering promotional posts, resident engagement, leasing FAQs, maintenance tips, community spotlights, and more.
  • Editable weekly calendar (Google Sheets) – For mapping out exactly what type of post goes where, to which team, and whether it should be added to an evergreen queue or not. 
  • Editable monthly calendar (Google Sheets) – For high-level planning.
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