Property management content calendar template
Simplify planning, centralise content, and post with purpose β across all your properties.
Managing social media for multiple residential or commercial locations can get messy β fast. This customisable calendar template helps property managers and marketing teams stay ahead of deadlines, stay consistent across platforms, and plan smarter around leasing cycles and promotions.
π¬ Who itβs for:
π Marketing leads managing content for multiple properties
π Property managers juggling leasing updates, events, and seasonal campaigns
π Agencies supporting portfolios of apartment buildings, student housing, or commercial spaces
π Anyone who needs a clearer, repeatable process for "what to post and when"
π What it helps you do:
β
Build a location-aware social media plan without starting from scratch
β
Post consistently across platforms while saving hours each week
β
Align content with leasing cycles, promotions, and seasonal campaigns
β
Organise property-specific content in one place for full visibility
β
Maximise evergreen content with built-in Smart Queue planning columns
β
Create reusable planning workflows that scale with your portfolio
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π Whatβs inside the "Property management content calendar template":
Built with input from social media experts and real property managers, this resource isnβt just a calendar β itβs a repeatable framework for managing content across multiple properties and platforms.
Youβll get:
- Content pillar builder with real property examples β Covering promotional posts, resident engagement, leasing FAQs, maintenance tips, community spotlights, and more.
- Editable weekly calendar (Google Sheets) β For mapping out exactly what type of post goes where, to which team, and whether it should be added to an evergreen queue or not.
- Editable monthly calendar (Google Sheets) β For high-level planning.



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