Agencies that offer social media management packages have a better chance of landing higher-value and more long-term clients.
Why?
Packaging your services by the type of work you do can help clients see you as an expert.
For example, if they’re looking for a specialist (like a video creation or influencer outreach expert), you’ll win their business if you have a pre-made package that suits them.
Promoting your social media management packages well also helps you meet and exceed client expectations. To make sure both you and your client-to-be are on the same page, we'll cover:
Clients looking to grow their social media presence don't want to worry about paying hourly rates every week or not knowing exactly what they'll get for the money they invest in your agency. Just like you, they don't appreciate uncertainty.
On the other hand, when researching and considering what social media marketing agency to hire, they most certainly will want to:
As you can see, a clear presentation of the social media marketing services your agency offers is essential for converting prospects into clients. So, let's see how to package them in the best possible way.
A social media management package is a curated set of services designed to help businesses effectively establish, grow, and maintain their social media presence. These packages cater to businesses that lack the time, expertise, or resources to manage social media in-house.
Here’s what’s typically included:
This foundational service involves understanding the client’s goals, audience, and competition. Key deliverables may include:
Creating engaging, platform-specific content is essential. This may include:
Social media thrives on interaction. This includes:
Data-driven decisions improve results. Reporting services may involve:
For new businesses or rebranding efforts, this service ensures a professional presence. It includes:
Seasonal campaigns and ad management can be included in advanced packages. Deliverables may include:
Pricing your social media packages can depend on several factors, such as the scope of services, industry, and your level of expertise.
But before we discuss it, let’s iron out one thing:
What are your target clients struggling with?
If it’s cash (because they’re a startup), consider breaking your services into smaller packages; they likely don’t have a huge marketing budget to invest.
But if your ideal client is a large or midsize business, they might have more cash to spend on a social media agency, meaning you could create larger packages.
Along with cash, analyse your target client’s time and the likelihood that their in-house staff have the expertise. Small businesses with limited in-house resources might appreciate a full-service social media marketing package, but if they already employ a small team, they probably won’t need the entire package.
Once you gather all the information, consider these six things as a guide to your pricing:
Determine whether the client requires basic services (e.g., content creation and scheduling) or advanced support, such as ad campaigns or influencer marketing. Align your pricing with the value provided.
The size and complexity of the project can significantly impact pricing. Ask yourself:
Social media packages are typically priced in one of the following ways:
If you’re using social media tools like Sendible for scheduling and reporting, include these costs in your pricing structure. Additionally, if subcontracting services (e.g., graphic design), reflect that in your rates.
Research what others in your niche and region charge for similar services. Offer competitive pricing while emphasising the unique value you provide.
For example, others might not offer a safe client connection, which allows you to onboard clients to a social media management tool without sharing passwords. Or they might not give clients the liberty to share the content you created for them while benefiting from your tool.
Offer multiple package levels to cater to different budgets:
This is a question many social media managers are asking themselves right now. Most of us have tried using AI tools to create content for clients or ourselves.
In some cases, clients really don’t want AI being used for their content. This is either due to personal preferences, corporate policies, or audiences (their customers/fans) turning against AI-generated content.
At the same time, very few social media marketers, content creators, and CMOs can deny that an AI writing assistant is a useful tool to have. Even if it’s simply to support idea generation, research, and writing first drafts. You can include these tools in your workflow, and in most cases, you don’t need to adjust or reduce your pricing.
AI writing tools are simply ways to become more efficient. You can choose to mention that (or not) to clients. With so many businesses already using AI tools one way or another it’s unlikely to have any negative impact on your work.
According to our own experience, Adobe, and Clutch data, standard social media packages are starting from $1,500 in 2026. These are more basic packages than what social media managers offered 5-years ago. This is for a number of reasons, including but not limited to:
Below are guideline package prices for different sized clients. However, if you’re working with enterprise clients, the size of the package could be considerably larger because in most cases you’ll be managing advertising and working with in-house teams.
But you’ll also be pitching, or going through a tender process against other agencies. It makes the sales process longer and more involved, with pricing subject to adjustment up until the final stage. In most cases, enterprise-level pricing could be $10k/month or more.
So, use the pricing below as a rough guideline for small and medium businesses, franchises, and multi-location brands.
Below is a series of packages you could use when pricing your social media management services.
|
Starter |
Growth |
Pro |
|
$1500/mo |
$2,500/mo |
$5,000/mo |
|
12 posts per month (3 per week) 2 platforms (e.g., Instagram, Facebook) Content calendar planning Stock images & basic graphics Monthly performance report Community management (response to comments/DMs during business hours) |
20 posts per month (5 per week) 3 platforms (Instagram, Facebook, TikTok or Threads) Content calendar planning Custom graphics & video editing 2 Reels/short-form videos per month Monthly performance report with insights Priority community management (same-day responses) Monthly strategy call Basic paid ad management ($500 ad spend included) |
30 posts per month (daily posting) |
Add-ons available:
Now, let’s look at 10 examples of the types of social media management packages that agencies and freelancers can offer B2C, B2B, enterprise, franchise, and multi-location businesses.
You’ve got a rough understanding of the clients you’re targeting, their budget, what they’re looking for, and their in-house resources.
How do you create a package that suits them?
You could create a custom package tailored to each client. However, that would take lots of time. You’d have to run a discovery session with each new enquiry and patch together a new contract each time a client gives the go-ahead.
But, if you'd like to speed things up, you could pick from one of these proven packages:
As you could guess, this social media package includes everything your clients could possibly want - from creating (or curating) content for social media platforms, social listening, and growing brand awareness amongst the target audience, to engaging with followers across multiple platforms.
Take a look at Carrie-Ann’s service page, for example:
She mentions that her full-service social media marketing strategy includes everything a client needs to have their entire social media presence.
The best part?
Clients hiring you for a full-service social media management package want a completely hands-off approach. You’ll do everything that forms within a social media strategy—often meaning you can charge higher premium rates for this type of package.
Ad spending is expected to show an annual growth rate (CAGR 2024-2028) of 3.86%, resulting in a projected market volume of US$255.8bn by 2028.
Why not help your clients take advantage?
You could offer a full-service advertising package, creating ads on X (Twitter), LinkedIn, and Reddit for your clients. Or, you could offer advertising services for one particular platform, like Facebook.
This is what Climbing Trees offers:
The best part about Facebook advertising is that you won’t need to plough thousands into ads. The cost per click (CPC) of a typical Facebook ad is around $0.26 – $0.30 per click, $1.01 – $3.00 per 1000 impressions, $0.01 – $0.25 per reaction, and $0.01 – $5.00 per install.
Simply add the standard 10-15% management fee to your client’s ad spend and help them drive more conversions through your social media advertising package.
Similar to the full-service package, this bundle gives your clients a hands-off approach to social media management, but it focuses on a single platform.
For example:
Social Media 55 offers separate packages for Snapchat, Facebook, Instagram, and LinkedIn engagement. In most cases, social media management also involves running social media reports at the end of every month, to demonstrate what’s been done, what worked, what didn’t, and how to optimise further for the month ahead.
Offering a platform-specific package is a great option if your agency has invested time and effort in learning every aspect of the said platforms or is taking advantage of programs like Meta Business Partners.
Plus, you can craft your agency as a true social media specialist for whichever platform you choose. You will have tons of experience managing profiles for various clients and understand how to get the best results for that specific platform.
Sometimes, clients still want to control their social media profiles. It makes sense; if something goes wrong, their name is attached to it — and more importantly, their reputation is on the line.
That’s why some clients like hiring social media agencies to schedule content and maintain a presence. These packages work by having the client provide visuals and your agency creating the calendar and scheduling that content to their profile.
In a nutshell, your team will spend less time managing the account(s), and the client will still have some control over their social media activity.
Did you know that customers spend 19% more after joining a company’s online community?
Offering a community management package is a superb way to help your clients skyrocket their return on investment in your agency. Should you launch and maintain a strong community that focuses on your clients' target audience, it will generate more cash for your clients than they spend on you.
Isn’t that what every client dreams of when engaging a social media professional or agency?
Take a look at Ignite Social Media’s community management package:
Notice how they clearly communicate that this package helps the client engage customers and encourages them to become brand advocates?
You could help build your client’s online community by including these activities in your package:
Social media management and community management are not the same things. Make sure to read our ultimate guide to being a community manager in an agency to learn more about this role.
It’s well known that
It’s no wonder why 80% of marketers use visual assets in their social media marketing. These days, it’s even more important to lead with short-form video content, like Reels/TikTok/Shorts, and to deliver a certain number of content assets per month depending on the packages your clients have purchased.
Help your clients take advantage of this by offering a visual content creation package like Hurricane Media:
Notice how Hurricane Media has links to their portfolio on their service page. It’s a fantastic way to boost credibility and encourage website visitors to hire you for that package.
So, what does a visual content creation package include? Here are some of the activities you could offer in this bundle:
Since short-form videos are a leading social media trend, you could also consider offering video content creation as a separate package. Either way, clients will have a stunning library of social media-worthy content if they hire you for this package.
Do you work with clients whose offices are within a reasonable distance (either by driving or by public transport)? Consider offering a package that involves visiting their offices and taking photos and videos for their social media accounts.
This way, it reduces the risk of relying on a client having the time/remembering to get pictures and videos for the content you’re creating.
I spoke to social media expert Helen Bridal, who offers this service to companies that are based in her local area. She said:
This type of content can help clients humanize their social media profiles. Showing behind the scenes helps to build trust in their audience—something proven to be just as important to consumers as price.
(Again, helping your clients more usually generates a higher ROI.)
You are also giving them a dedicated account manager, which is a great bonus point for any package.
Working with influencers can massively benefit your clients. One report found that 69% of consumers depend on influencer recommendations, but finding and reaching out to influencers can be tedious.
Why not take that off your client’s plate and offer a social media influencer package?
Help them take advantage of influencer marketing by offering a package that includes:
Gough offers blogger outreach as a single service on their website:
You could specialise in influencer marketing on a specific platform (like Instagram or TikTok), or offer to help your clients collaborate with well-known profiles across platforms.
Clients might want to hire you but don’t have the budget to invest in a monthly contract — especially if you’re targeting small businesses. Hence, it makes sense to pitch multi-location businesses and larger brands whenever possible.
A full social media audit is perfect for this situation.
Offer to spend a day combing through their social media accounts, giving them a document full of recommendations for them to implement in their own time.
FlexxCreative offers audits as one of its social media packages:
Social media audits work perfectly because you don’t have to spend much time doing the work. Once you’ve performed the audit, create a document that:
The aim of any audit is to pitch your services on a packaged retainer basis going forward. You’re basically being paid to deliver a long-term service offering.
As with a consultation or audit, you could teach your clients how to use social media marketing to their advantage through training.
You could charge a day (or half-day) rate and hold a workshop at their office to bring their in-house team up to speed. Teach their staff everything you know — from the best times to post to the type of content to publish — and let them put it into practice.
Little Media Agency offers social media training as a standalone package:
Again, you can often charge higher rates for social media marketing training packages. The client is hiring you as the expert to train their entire team and answer all their questions.
You’re basically their lecturer - only your training sessions should be more fun!
Are you feeling more confident about how you'll package your social media services?
Remember to always check your buyer personas before deciding on a package! And, for an extra layer of security, take a look at what clients are currently hiring you for.
Sendible offers a range of features that can help you stand out and close new clients by resolving their pain points immediately. Let's go over a few of them:
These are just some of the features that can help you enrich your packages. If you'd like to learn more about advanced possibilities, don't hesitate to schedule a free consultation with our experts. Alternatively, you can start your free 14-day trial and explore it on your own.