This section helps you understand your client’s core purpose and goals for using social media, and how it aligns with their overall growth plan. Discover their key objectives and identify how you can support their success.
Your client’s audience is the most important piece of the puzzle. This section guides you to define their target audience, understand their interests and values, and identify the social platforms where they are most present.
Authenticity is key in social media marketing. The questions in this section help you define your client’s brand voice, tone, and main message, as well as what makes their brand different from competitors.
