With over 35 million users and counting, Bluesky is fast becoming a go-to platform for brands that value authenticity, decentralisation, and early-mover opportunities.
But what exactly should you post?
This guide offers content ideas tailored by industry, and each section includes:
Suggested tone: Transparent, urgent, informative
Content pillars: Headlines, commentary, transparency, media ethics, community engagement
Post ideas:
Breaking news with a direct link to your site
A live update thread for developing stories
Behind-the-scenes look at your newsroom’s daily routine
Quote a journalist’s insight and ask for public opinion
Post story corrections or editorial clarifications publicly
Use Bluesky-exclusive posts for early scoop previews
Best practices:
Keep updates timely and concise
Use threads for deeper commentary
Monitor trending feeds to join news-related conversations
Repurposing from Threads/X:
Threads content may overlap well if it's commentary-driven
X headlines can be reused, but reworded with less sensationalism for Bluesky
Use Sendible’s AI Assist to reframe headlines into conversation starters
Suggested tone: Insightful, professional, curious
Content pillars: Knowledge sharing, academic events, student success, publications
Post ideas:
Share a new research paper with key takeaways
Weekly student spotlight posts
A thread explaining a complex concept in simple terms
Promote webinars or public lectures
Academic humour or “Professors of Bluesky” features
Celebrate graduations or academic wins
Best practices:
Simplify academic language for wider accessibility
Link to your institutional content for deeper reading
Repurposing from Threads/X:
Threads content works well if it’s long-form or educational
Twitter threads may need tone adjustments to feel more conversational
Use Sendible’s AI Assist to humanise or simplify academic jargon
Suggested tone: Visionary, transparent, witty
Content pillars: Product updates, behind-the-scenes, team insights, culture
Post ideas:
Announce product updates or changelogs
Share “things we learned building this feature” threads
Developer AMA (ask me anything)
Early access invitations with feedback callouts
Share customer onboarding tips or FAQs
Highlight team members and their roles
Best practices:
Emphasise authenticity over polish
Be open about the building journey and invite user feedback
Repurposing from Threads/X:
Developer updates from X can be repurposed almost directly
Threads content may be too polished—rewrite for a more relaxed audience
Sendible’s AI Assist can help you strip away marketing language and refocus on value
Suggested tone: Purpose-driven, relatable, optimistic
Content pillars: Sustainability tips, community stories, ethical sourcing, culture
Post ideas:
Highlight your latest sustainability milestone
Post a week-in-the-life of your ethical supply chain
Feature user-generated content that aligns with your mission
Share an “eco myth-busting” thread
Invite followers to join a challenge (e.g., plastic-free week)
Celebrate team volunteering days
Best practices:
Avoid overt promotion; instead, educate and inspire
Use storytelling to humanise your brand
Repurposing from Threads/X:
Threads content may work with light edits
X posts may need to be softened or expanded for a less transactional tone
Sendible’s AI Assist can help rewrite content into story-driven formats
Suggested tone: Fun, energetic, community-first
Content pillars: Fandom, behind-the-scenes, memes, launches
Post ideas:
Share character art
Launch a fan art thread with repost permissions
Tease product drops with GIFs or countdowns
Ask silly polls (“Which villain would win?”)
Share creator bloopers or raw takes
Re-share and react to community memes
Best practices:
Lean into fan culture and user content
Keep posts visual, casual, and interactive
Repurposing from Threads/X:
Threads = likely repurposable, especially for behind-the-scenes
X content should be adapted for more community-centric tone
Use AI Assist in Sendible to add humour or remove overly polished copy
Suggested tone: Trustworthy, compassionate, educational
Content pillars: Tips, wellbeing, expert advice, public awareness
Post ideas:
Post daily wellness tips tied to awareness days
Introduce practitioners or staff with personal quotes
Host myth-busting health threads
Share visuals like food swaps, breathing exercises, or morning routines
Talk about the intersection of mental and physical health
Share real patient journeys (with permission)
Best practices:
Avoid jargon and keep posts visually clear
Participate in health observances and movements
Repurposing from Threads/X:
Threads content works well if repackaged visually
X posts may need tone softening and longer formats
Use Sendible’s AI Assist to create more accessible language
Suggested tone: Neighbourly, helpful, informative
Content pillars: Home tips, local spotlights, seasonal advice, Q&A
Post ideas:
“5 things to know before buying in [Your Area]”
Highlight a local coffee shop or business weekly
Post testimonials from buyers/sellers
Share moving checklists or renovation timelines
Answer common real estate questions in a thread
Share home decor trends or seasonal staging tips
Best practices:
Speak with local voice and relevance
Build trust through consistent, low-pressure content
Repurposing from Threads/X:
X content is often too CTA-heavy—reword to be more advice-driven
Threads posts might need tone adjustment for a more approachable feel
Use AI Assist to transform promotional content into helpful posts
Be human. Content that feels honest and unscripted performs best.
Use threads to tell stories. Bluesky supports rich, long-form conversations.
Join feeds and communities. Discoverability improves when you engage with relevant feeds.
Test different tones. Bluesky users favour transparency over perfection.
Experiment consistently. With the right scheduling tool, you can show up without burnout.
Bluesky may not be right for every brand, but it rewards those who show up early and post with purpose. Start testing different formats, find your voice, and build your audience—one post at a time.
Be among the first to access Sendible’s Bluesky Scheduler. Start your free trial today.