Bluesky is quickly becoming one of the most exciting platforms for thoughtful, decentralised conversations. Whether you're experimenting with content or building a niche community, staying consistent is key—and now, you can do that with Sendible.
Bluesky is a decentralised, microblogging platform that gives users more control over their online experience. It offers a clean, X-like (formerly Twitter) interface with a unique algorithmic framework that prioritises transparency and user empowerment.
With over 35 million users and growing fast, Bluesky is becoming a new home for journalists, developers, researchers, and socially conscious brands. But here’s the real question:
Great question—and we’ve got a full industry-by-industry breakdown here to help you decide if Bluesky fits your goals. In short:
It’s early. You can grow a presence before the platform becomes saturated.
You’ll reach niche, engaged communities who value authenticity.
You can repurpose content from Threads, X or LinkedIn, and experiment without the pressure of algorithms.
Now, let’s show you how to make the most of it.
Go to Manage Profiles in Sendible
Select Add Profile > Bluesky
Authorise using your Bluesky credentials (username and app password)
Head to the Compose Box
Select your connected Bluesky profile
Write your caption (max 300 characters)
Add one or more images (JPEG/PNG, max 1MB) or one video (MP4/MOV, max 50MB, up to 60 seconds)
Add alt text (applied platform-wide)
A caption is required to publish
Choose Schedule to set a specific date/time, or
Add to your Queue or Campaign (Bluesky posts won’t appear in campaign reports for now)
View your post in Calendar View
Edit, reschedule, or duplicate as needed
Character limit: 300
Images: Up to 4 JPEG/PNG files (1MB each)
Video: 1 MP4 or MOV (max 50MB, 60 sec)
Mixed media (image + video): Not supported
GIFs: Upload as video
Alt text: Single field applied across platforms
Captions: Required
Language tag: Defaults to English
PDFs: Not supported
Pick a well-performing Threads, X, or LinkedIn post
Paste it into Sendible’s Compose Box
Use AI Assist to adapt the tone and format for Bluesky (e.g., make it more conversational, simplify structure)
Preview and schedule your reworded post to Bluesky
Bluesky is a great place to share thought leadership and long-form insights.
Here’s how to automatically pull blog content into Sendible:
Go to Content > RSS Feeds
Click New Feed and enter your blog’s RSS URL (or choose from curated topics)
Add the feed to your dashboard
Manually pull articles into Bluesky posts, or enable autoposting
Want to schedule a week or month’s worth of content?
Use the Bulk Importer:
Click the Bulk Import icon next to the Compose button
Choose to type posts manually or upload a CSV (use the template provided)
Select your Bluesky profile(s)
Add image attachments manually after import
Not yet. Bluesky hasn’t released an API for engagement features, but we’re ready to support this as soon as it’s available.
No. We’re waiting for more robust data access before we launch Bluesky reporting.
Yes! But note: Bluesky posts currently won’t appear in campaign reports.
Yes! Here are the guides that our team created to help you get started:
Whether you're brand-new to Bluesky or already experimenting with posts, Sendible gives you the tools to simplify, schedule, and succeed.
By combining Bluesky’s unique engagement model with Sendible’s publishing power, you’ll be able to:
Show up consistently
Repurpose smartly
Stay ahead of the curve