Running a veterinary clinic keeps you busy. You spend your days caring for pets, helping worried pet owners, and managing your practice. The last thing you want is to stress about posting on social media platforms or missing important messages from clients.
However, social media is no longer optional for veterinary clinics. Pet owners use social platforms to find vets, share their pets' stories (even giving them an Instagram channel of their own), and connect with other pet owners, or “pet parents”, as many people like to call themselves.
As a result, social media management for veterinary clinics is becoming increasingly important. The right tool can transform your online presence from a mundane task into a powerful means of attracting new patients.
In this post, we’ll discuss the fifteen best social media management tools for vets. Plus, we'll cover the essential features to look for when choosing the right one.
Best for: Established multi-location veterinary clinics that want professional social media management without complexity. Anyone on your team can access multiple profiles across the globe with simple user permissions, a centralised content library, and features that allow for bulk customisation as per location.
Multiple admin team members can work together to handle social media across locations, or you can outsource content creation and scheduling as required.
Sendible stands out as the top choice for veterinary clinics, especially multi-location ones. It offers a complete, professional social media management solution.
Built with multi-location large businesses like veterinary practices in mind, Sendible offers powerful features within a user-friendly design. This is exactly what busy veterinary teams need.
For veterinary clinics, Sendible's visual content scheduling is incredibly useful. The platform's calendar view displays exactly how your feed will appear. This helps ensure your mix of patient photos, educational content, and practice updates appears professional and engaging.
Sendible's priority inbox brings all your social media messages into one place. You'll never miss a potential new client question or an existing client's question about their pet's care on your business page. With customisable response time tracking, you can ensure your clinic stays responsive in the way pet owners expect.
Best for: Large veterinary practices or animal hospitals with a dedicated marketing team.
Hootsuite has been one of the leaders in social media management for years. It offers strong features that can work well for larger veterinary practices or multi-location animal hospitals.
This tool is excellent at bulk scheduling. This can be helpful if you want to plan months of educational content in advance. Hootsuite's analytics are detailed. They offer deep insights into post-performance and audience behaviour. Larger practices might find this valuable for strategic planning.
However, Hootsuite's interface can feel overwhelming for smaller veterinary teams. The pricing has become less accessible for independent practices. The learning curve is steeper than some alternatives. This might be challenging for busy clinic staff.
Best for: Larger veterinary practices with significant marketing budgets that want enterprise-level analytics.
Sprout Social offers sophisticated analytics and reporting features. These can provide deep insights into your veterinary clinic's social media success and performance. For practices that want to understand exactly how social media helps get new patients, Sprout Social's detailed reporting is useful.
The social listening features can help you monitor conversations about pet health in your local area. This could help you identify opportunities to provide helpful information or connect with pet owners who need your services.
However, Sprout Social's pricing is a lot higher than other options. It starts around $199/month, which may be too expensive for smaller practices. The feature set is comprehensive, but it may be more than most veterinary clinics require.
Best for: Small veterinary clinics with minimal social media needs that focus on simplicity.
Buffer has always been known for its simplicity and clean interface. This makes it an appealing choice for veterinary clinics that want straightforward social media scheduling without overwhelming features.
The platform's visual calendar and easy scheduling process work well for clinics. It's perfect if you mainly want to share patient photos and basic practice updates. Buffer's affordability makes it budget-friendly for smaller practices.
Plans start around $5 per social channel, so if you’ve got six channels, then it soon adds up and can cost more than Sendible.
Best for: Veterinary clinics with a strong visual brand that focus mainly on Instagram marketing.
Later specialises in visual content planning. This makes it particularly appealing for veterinary clinics that focus heavily on Instagram and want to keep a strong online presence with a beautiful-looking feed.
Its visual calendar shows exactly how your Instagram grid will look. This is perfect for practices that want to showcase their work on Instagram as their primary channel. Later also offers helpful features for user-generated content.
However, Later's focus on visual platforms means it's less complete for practices that need strong Facebook or GBP management. The analytics are more limited than full-featured platforms. There's also no unified inbox for message management.
If your veterinary practice is looking for a way to save time while keeping client feeds consistently active, SocialBee is a good choice.This tool is all about content automation, helping veterinary practices recycle and repurpose top-performing posts instead of constantly creating new content from scratch.
One of SocialBee’s standout features is its evergreen content categories, which allow you to organise posts into groups and set them to reappear at optimal times. This feature is very similar to Sendible's Smart Queues.
CoSchedule helps veterinary practices manage every aspect of content creation and distribution, from blogs to social media, without extra stress.
It’s a great product to streamline workflows and ensure all content types are organised, scheduled, and executed with ease.
One of CoSchedule’s most valuable features is its content calendar, which gives you a clear, visual overview of all upcoming content across different channels. You can plan everything from a single dashboard, including blog posts, social media updates, or email newsletters. The veterinary practice Calendar plan starts at $59 per user per month when billed annually.
eClincher is useful for veterinary practices seeking a highly functional and integrated social media management tool that saves time and keeps client accounts running smoothly.
You can manage multiple client accounts, schedule posts, and track performance all from one intuitive dashboard. However, they aren’t cheap. Their basic plan starts at $149 per month.
Social media for veterinary clinics differs from that of other businesses. Your content needs to feature adorable patient photos and informative posts about pet health. You also need to post appointment reminders and community updates. This mix makes planning and scheduling content for the top social media platforms really challenging without the right system.
A veterinary clinic's social media does many things at once:
Your work is very visual, from before-and-after surgery photos to happy pets going home. This means you need tools that are great at scheduling images and managing visual content, including video content.
Below are our top 8 social media tools for vets, including a comparison of key features.
Veterinary content is all about visuals. From cute photos of customer pets to educational graphics about flea prevention, your posts need lots of images and videos. The best social media management tools for vet clinics offer:
Pet emergencies don't wait for business hours. Neither do pet owners ask questions.
A unified inbox brings together messages from Facebook, Instagram, Google Business Profile, and other platforms. This way, you never miss important and often time-sensitive messages. Look for tools that offer promotional videos along with other features :
Veterinary clinics function as a team effort. Your social media management should make teamwork easy. Important collaboration features include connecting with other veterinary professionals, admin staff, and any social media freelancers or agencies:
Understanding which content connects with your community helps you attract the right types of customers. It also helps you build stronger client relationships. Veterinary-focused analytics should track engagement levels with your target audience :
Congratulations on getting through our list of social media management tools for veterinary practices.
Ultimately, the best social media management tool for your business is based on your practice's specific needs, goals, team size, and budget. Although many tools share core features like post scheduling and bulk uploading, some offer unique features that are better suited to certain professions and ways of working.
Based on the criteria that most solo practitioners and multi-site vets need, Sendible ticks off the most boxes for veterinary practices.
From easy content management to a priority inbox so you know when customers or potential customers have sent a direct message, Sendible offers a complete solution to help your veterinary practices thrive.
Many users find Sendible's interface more intuitive and easier to navigate than Hootsuite's, especially for new customers and individuals with limited time to manage social media, such as busy veterinarians or administrative staff working for a veterinary practice.
Our streamlined dashboard helps you get started quickly and makes it easy to manage your social media effectively without a steep learning curve.
Sendible is highly rated for its responsive and helpful customer support, providing prompt assistance to resolve issues and guide users. Although Hootsuite offers support, some users have reported inconsistencies, making Sendible a more reliable choice for consistent help if you’re struggling to use our solution.
Sendible's Creator plan offers 6 social profiles for a fixed $29/month (or $25/month, billed annually). Buffer's pricing is $5/month per channel, meaning managing 6 profiles would cost you $36/month, plus additional fees for any extra features. Sendible is often better value for multiple channels.
Yes, Sendible is built to support teams of all sizes, offering comprehensive collaboration features similar to Sprout Social. This means you can have one of your team members manage every social channel for every practice more easily.
Sendible's Traction and Scale plans ($89/mo and $199/mo, respectively, with room for 4 or 7 team members) offer robust tools, including streamlined message assignment, content approval workflows, and centralized team calendars, making it an incredibly efficient and scalable solution for growing teams.
Absolutely. For a lower annual price, Sendible's Creator plan offers unlimited scheduling, a highly intuitive user interface, and comprehensive features like AI Content Assist and a unified inbox, providing a superior overall value for individual users and small teams.
Yes, Sendible's priority inbox centralises all your social media messages, comments, and mentions across multiple platforms. This enables efficient real-time monitoring and replies, similar to Agorapulse's unified inbox functionality. It also means that if any potential customer messages you for an urgent appointment, it doesn’t get overlooked.